Urgent need! How about Guizhou Aerospace Seiko Co., Ltd.?

Guizhou aerospace precision work co., ltd

I. Overview of the Company's Development

(a) the company's development history

Guizhou Aerospace Seiko Manufacturing Co., Ltd. (Factory 3536) is a fastener and rubber product manufacturer affiliated to O 6 1 Base of China Aerospace Science and Industry Group. Its predecessor was the state-owned Hongjiang Machinery Parts Factory, which was founded in 1968. It has always been based on automobiles and motorcycles and matched with a certain type of military products, which has made certain contributions to China's national defense and national economy.

In the mid-1990s, with the fierce impact of the market economy, the disadvantages of traditional state-owned enterprises (especially those supporting basic parts) became increasingly prominent, with rigid concepts, weak sense of competition, outdated management system, backward technology and production equipment, continuous decline in economic benefits and more and more serious losses, and finally they were in a state of complete production suspension.

In 2003, Hongjiang Machinery Parts Factory went bankrupt. At the beginning of 2004, the effective assets of bankrupt enterprises were used for restructuring and reorganization according to law, and a modern state-owned joint-stock enterprise was established, which was jointly invested by the state, employees and social natural persons. Guizhou Aerospace Seiko Manufacturing Co., Ltd. placed 44 1 redundant employees in 3536 factories that year, and took over and managed 280 retired employees. June, 20051Base 3423 Factory was merged, and 48 redundant employees were placed and 250 retired employees were managed. So far, the enterprise has 676 employees and has managed 530 retired employees. Seiko Company has improved the corporate governance structure through restructuring and reorganization, and established a new enterprise system according to modern enterprise system norms. Over the past three years, the enterprise has undergone earth-shaking changes, and its economic benefits have increased year by year. Before bankruptcy and restructuring, the total industrial output value in 2003 was only 6.2 million yuan, and the sales income was 5.04 million yuan. After the restructuring, the total industrial output value in 2004 reached 1, 2 1.2 million yuan, with sales income of 9.23 million yuan and profit of 880,000 yuan. In 2005, the total industrial output value was 4 1, 0 1 000 yuan, the sales income was 36.05 million yuan, and the profit was 810.2 million yuan. In 2006, the output value exceeded 654.38 billion yuan, the sales income was 80 million yuan and the profit was 30.32 million yuan. In 2007, the company achieved a total industrial output value of 65.438+0.23 billion yuan, a sales income of 65.438+0.20 billion yuan and a profit of 46.02 million yuan.

(II) Development achievements of the company

1, increase the income of workers and increase employment.

After the development of the company, the employees' income increased obviously, from 1998, only 200 yuan's living expenses were paid. By 2004, the annual per capita income of employees reached 10759 yuan. In 2005, the annual per capita income of employees was 16968 yuan, a year-on-year increase of 58%. In 2006, the annual per capita income of employees was 25,028 yuan, a year-on-year increase of 47%. In 2007, the annual per capita income of employees reached 35,000 yuan.

After the company developed, it also solved the employment of a large number of graduates and rural surplus labor. In recent years, more than 100 graduates and more than 200 rural surplus laborers have been employed, and social insurance premiums have been paid for them, which has greatly promoted the development of local economy and the improvement of living standards.

2. Promote the development of local related industries.

After the development of the company, with the continuous expansion of production and operation scale, products and mold processing are increasing day by day. There are 12 local individual enterprises around our company, with more than 200 employees. In 2006, the processing cost reached more than 8 million yuan, and this year it is expected to exceed100000 yuan.

The company also set up an industrial park in the factory area (the company provides workshops, materials and markets) to attract processing enterprises to stay and provide facilities for the company nearby, so as to improve the management level and product quality, better provide facilities for the company and promote the common development of related enterprises. At present, one has moved in, other factories are under construction, and the other two are about to move in.

(III) Development prospects of the company

1, corporate purpose: to satisfy users.

Because enterprise products are basic supporting products, the market competition is fierce. As long as users are not satisfied, enterprises cannot survive and develop.

Users are God and the parents of the enterprise, so we position the purpose of the enterprise as "to satisfy users".

2. Strategic thinking: "Military products become stronger, civilian products become bigger" and take the road of "specialization, collectivization and internationalization".

"Military products become stronger, civilian products become bigger", and taking the road of "specialization, collectivization and internationalization" is the ideal and goal that our enterprise has been pursuing, and it is also the need of its sustainable development. Lay a solid foundation with military products, accumulate funds, develop civilian products with military products, and develop and expand enterprises with civilian products. In the process of development, we must take the road of specialization in this industry, make high-end products, and make products fine and fine, and finally form a professional development group. At the same time, only by learning how to compete in the international environment, accelerating the reform of its own system and mechanism, and having the comprehensive strength to resist various risks, can we compete with strong players and be invincible in the competition.

3. Strategic goal: domestic leading and international first-class.

The company set up a sales company in Hamburg, Germany, and will set up a processing enterprise in Russia, mainly focusing on European high-tech aerospace products (especially civil aviation), tracking the cutting-edge technologies of international industries, using the conditions of international cooperation to cultivate and train the company's scientific research talents, enhancing the company's ability to develop high-tech products, thus developing fasteners that meet the needs of high-tech fields at home and abroad, and tracking the cutting-edge development of fastener technology in the international aerospace field, so that the company's technology, management and scale will eventually be in the industry.

4, economic goals

According to the company's "Eleventh Five-Year" development plan, the short-term economic goals are as follows:

-Completion of planned economic indicators in 2008: total industrial output value of 200 million yuan, sales income of 65.438+0.8 billion yuan and total profit of 60 million yuan;

-The planned economic indicators were completed in 2009: the total industrial output value was 300 million yuan, the sales income was 250 million yuan, and the total profit was 90 million yuan;

Completion of planned economic indicators in -20 10: the total industrial output value is 500 million yuan, the sales income is 450 million yuan, and the total profit is 654.38+35 million yuan;

The long-term economic goals are as follows:

The total industrial output value in -20 15 years is planned to be1.5-200 million yuan;

-The total industrial output value is planned to be 3 billion yuan in 2020.

(4), strategic measures

International market. In the world, North America, Western Europe and Asia are the main consumption areas of fasteners (and standard parts), forming the three major markets of fastener consumption in the world. The global demand is 40 billion US dollars, and the annual demand of the three major markets reaches 654.38+0.5 billion US dollars, 654.38+0.37 billion US dollars and 654.38+0.2 billion US dollars respectively. Among them, China in Asia, countries in the Middle East and countries in Eastern Europe have developed rapidly in recent years.

In Europe, aerospace fasteners with special technical requirements account for 4% to 6% of fastener products, and the average annual purchase volume exceeds 800 million euros.

Domestic market. The domestic market demand for fasteners is about US$ 4 billion, including US$ 220 million for military aircraft and aircraft repair of major airlines, and US$ 654.38+0.5 billion for fasteners made of imported high-quality special materials such as titanium alloy, superalloy and deposited stainless steel.

According to the latest global market forecast report released by Airbus on February 14 this year, the world will need about 22,700 new aircraft in the next 20 years, with a total value of 2.6 trillion US dollars. China's demand for passenger planes is second only to that of the United States, with 3,000. The number of passenger planes will increase from 760 at the end of 2005 to 2,700, and the number of cargo planes will increase to 400. It can be seen that the aircraft repair of major airlines will increase exponentially, and the demand for special material fasteners will also increase exponentially year by year.

At present, the domestic ARJ2 1 regional aircraft developed and produced by Shanghai Aircraft Factory has been off the assembly line, and the first batch of aircraft have been equipped and put into use by Shandong Airlines. Most of the fasteners made of special materials are imported and must be made in China. At present, some fasteners produced by our company have replaced imports and been installed on the first batch of domestic ARJ2 1 regional aircraft.

Due to the rapid development of air transportation in China, Airbus started the assembly line of A380 aircraft in Tianjin Binhai New Area in order to seize the China market. According to the relevant requirements, a large number of general accessories will be purchased directly in China.

The gradual integration of international and domestic resources and markets, the urgency of development tasks and the general trend of fierce competition are the internal and external motivation for us to implement the "going out" strategy, seek the target market on a global scale, and put the production factory or warehouse in the nearest place to customers.

1, German investment project

The enterprise invested 5 million yuan in Hamburg, Germany to establish a wholly-owned trading company, that is, a company headquartered in Germany. In order to open the European market, undertake the order business, take advantage of the low cost in the production and sales process, occupy the market and enter the European Union. The target markets are European Airbus and Boeing. The company completed all the registration work last year, and went to Germany for official work in June+10 last year. In Germany, the company is a pioneer bridgehead for enterprises to actively take the road of international trade, build a point-to-point international marketing network, and carry out import and export business in a planned way. Paving the road of international trade in an all-round way is the connection point and hub station of the overall operation of the group company.

The establishment of German companies will effectively avoid the problems of European trade barriers and closed industrial procurement chains. Relying on the professional marketing team, we can have close contact and cooperation with customers, establish our own effective network and customer groups, bypass domestic and foreign buyers, and directly enter the European and American markets with the products of our Guizhou headquarters and Russian companies. Based on this platform and taking advantage of the location advantages of German companies, we can also conduct corresponding import trade according to the actual situation. For some scarce raw materials, products and equipment blocked by western embargoes, we can purchase directly from European and American suppliers, avoid technical barriers and reduce intermediate links, thus shortening the procurement cycle and reducing production costs.

At the same time, through the personnel training of German companies, the company's technical and management level will be improved, and it will be in line with Europe, thus improving the company's strength and competitiveness and laying a solid foundation for the company's internationalization.

2. Tianjin Aerospace Seiko Co., Ltd.

Since the "Eleventh Five-Year Plan", the development of civilian products in military units has made remarkable achievements, but there are still problems such as insufficient depth and breadth, small scale, unclear advantages and insufficient attention. In the new historical period, in order to enhance the sustainable development ability of national defense science and technology industry, it is necessary to further promote the development of civil industry.

Aerospace science and industry corporation implements the national policy and the national defense science, technology and industry policy of combining military and civilian. The development goals during the Eleventh Five-Year Plan period are: mastering a number of core technologies and key technologies with independent intellectual property rights, developing a number of brand-name products with greater market influence, building a number of high-tech industrial bases with strong innovation ability and high industrial agglomeration, and forming a new pattern in which high-tech industries are dominant and various industries compete for development. Cultivate a group of outstanding entrepreneurs and technical innovation teams, increase the development of emerging markets, strengthen the construction of marketing networks, and actively undertake international engineering contracting business.

Tianjin Binhai New Area has unique investment attraction and special functional orientation. Investing and setting up projects here can carry out business cooperation, expand the market, learn advanced technology and management experience, and at the same time overcome the natural defects caused by geographical factors such as the deviation of the parent company of Aerospace Seiko Zunyi from the origin and market of raw materials and the difficulty in attracting talents. Taking this as a hub connecting station, the parent companies of Germany and Zunyi merged point by point to form a large area, and all parties promoted each other and developed together. This is of great significance in the strategic development of Seiko's establishment of inter-provincial multinational enterprise groups. The preparatory work was officially started in March this year, and it is expected to be officially completed and put into production at the low points of 20 10 and 12.

German companies, Guizhou headquarters and Tianjin companies have cooperated vigorously in technical exchanges, goods exchange, business services, product import and export trade, etc., forming a benign interaction, echoing each other from afar and expanding more development space.

3. List of operating companies

Although the quality, scale and benefit of the enterprise have made great progress, in the process of rapid and long-term development, it still faces problems such as shortage of funds, shortage of talents, imperfect management, slow technology update and insufficient innovation consciousness. The next goal of the company is to lead the enterprise to become a public company and actively operate the company to go public according to the actual needs of development.

After analysis and research, the company has all the basic conditions for listing, and securities companies and accounting companies have been stationed one after another. We strive to make the company successfully listed in 20 10. After the enterprise becomes a public company, its popularity will be greatly improved, which is of great significance for ensuring the company's sustainable development, obtaining stable and long-term financing channels, standardizing the company's operation and management, opening up more market space and realizing the ultra-high-speed growth of the enterprise. And through the listing to raise funds, establish a high-end civil fastener production company, and use the strong technical advantages of the parent company to enter the civil aviation and automobile markets, thus laying the foundation for the company's leap-forward development and making greater contributions to local economic development.

At present, there is no enterprise specializing in the production of pipeline systems and locks in China, and the market share of this industry is about 500 million yuan. According to the potential and space of the target market, we used the raised funds to build a professional pipeline system company in Zunyi Aerospace Industrial Park, which has been put into production. The next step will be to set up a lock production company.