Introduction of Caesar Tourism Brand

Caesars Tourism was established in 1993. After more than 20 years of steady development, it has set up branches in London, Paris, Hamburg, Los Angeles and other global core cities, and set up more than 30 molecular companies in China, Beijing, Guangzhou, Shanghai, Chengdu, Shenyang and other port cities and core commercial cities. He is a member of CATS (China Travel Agency Association), BTIA (Beijing Tourism Industry Association) and PATA (Asia-Pacific Tourism Organization). He is a founding organization and member of the European Chinese Tourism Federation, a member of the German Chinese Business Federation, the China Chamber of Commerce in Germany, the Frankfurt Chinese Enterprise Association and the North Rhine-westfalen Chinese Enterprise Association (Germany), a member of the French Chinese Tourism Association, the All-France Chinese Travel Agency Association and the French Chinese Enterprise Association, and a member of the British inbound tourism. The business scope includes outbound tourism (license number: L-BJ-CJ0005 1), domestic tourism, prize-winning tourism and tourism e-commerce.

Caesar tourism, which originated in Europe, follows the advanced concept of international mature tourism market, gives full play to its overseas advantages, and grows into a unique commercial brand in China's outbound tourism market, becoming a leading outbound tourism service provider in China. With its perfect service system, rigorous corporate style and fashionable brand image, Caesars Tourism has successfully ranked among the top 100 international travel agencies in China and won the title of "Top 10 Wholesalers for Outbound Travel in China" for many times. In 20 13, Caesars Tourism was once again rated as the highest-rated travel agency-5A-level travel agency by Beijing Travel Agency Rating Committee for its advanced operation mode, leading product concept, strong market share and other comprehensive factors. At the same time, it was awarded the "Best Collective Award of the 14th Capital Tourism Cup Ban" by Beijing Tourism Development Committee and Beijing Human Resources and Social Security Bureau.

Caesars Tourism has always been committed to providing professional, high-quality and efficient outbound travel services for tourists, and its many characteristic tourism products have won wide attention in the market. It has been rated as "the best travel agency of the year" by travel agency magazine for many times in a row and "the most trustworthy travel agency of the company" by Sina. And was named "National Consumer Brand" by China Consumer Protection Foundation.

As a tourism enterprise growing up under the background of China's comprehensive and rapid economic development, Caesars Tourism has continuously developed and become a full industrial chain enterprise in the travel agency industry by virtue of its strong advantages in integrated operation of tourism resources, accurate grasp of sellers' needs, and improvement of sales channels.

Caesars Tourism has more than 6,000 kinds of high-end tourism products serving different groups of people, covering more than 0/00 countries and regions in the world. At the same time, Caesars Tourism introduces cultural connotations such as art, music and sports into product research and development, and brands tourism products. Many of its star product names have been registered by the Industrial and Commercial Bureau and become the brand products of Caesar Tourism. The registered product names include "Lake and Mountain Scenery" and "Pure Beauty Island". Series of products and large-scale activities such as "My Overseas Wedding" and "Global Experience Season" have been launched for more than 7 years, becoming far-reaching tourism product brands in the industry. At the same time, Caesars Tourism has been dedicated to the public with a positive attitude and rich creativity, and it is a large-scale theme activity with tourism culture as the core. In 20 12, Caesars Travel, as the exclusive ticketing agent and reception service provider of Chinese mainland for the London Olympic Games, led thousands of tourists to the London Olympic Games and witnessed the peace, friendship and struggle of the international Olympic family.

Against the background of the penetration of Internet into the whole industry, Caesars Tourism pioneered O2O in the industry, innovatively launched a tourism experience store, and successfully extended this leading service concept and operation mode to core cities such as Beijing, Shanghai, Guangzhou, Tianjin, Harbin, Changchun, Shenyang, Dalian, Xi and Chengdu, leading the tourism service to standardized and professional operation. 20 13 The first experience store of Caesars Tourism was highly recognized by the National Tourism Administration and regarded as the development direction of future tourist stores.

Through the global strategic layout, Caesars Tourism established tourist destination reception companies in Hamburg, Munich, Frankfurt, Paris, London, Los Angeles and other places earlier, and established cooperative relations with more than 700 agencies in all continents 104 countries and regions around the world. More importantly, Caesars Tourism has obtained the agency rights of European Railways, German Railways, Italian Railways and Spanish Railways, as well as the exclusive agency rights in the northern region of Singapore Airlines Holiday. At the same time, it is also an important partner of many world-renowned cruise companies in China. At present, Caesars Travel has signed cruise projects with about1/kloc-0 global cruise companies, such as Royal Caribbean Cruise, Costa Cruises, Princess Cruises, MSC Cruises, Star Cruises, Hyderabad Cruises and Quark Cruises, with destinations covering global cruise ships, Europe, America, Oceania, Africa, Asia and the North and South poles.

Caesars is rich in tourism aviation resources and has established close cooperative relations with about 60 domestic and foreign airlines. It has been awarded the Best Air Tourism Cooperation Award for many times by China International Airlines, Hainan Airlines, Lufthansa Airlines, Austrian Airlines, Swiss Airlines, Air France-KLM Group, Nordic Airlines, Air Canada, United Airlines, American Airlines, Singapore Airlines, Israel Airlines, South African Airlines, Abu Dhabi Airlines, Australian Airlines and Air New Zealand.