Who knows where there is a personalized tailor shop in Wuhan? Hanyang is the best.

Earn 40 thousand yuan a month

Reporter Fu Ying Intern Liu Yi

Short coat, small shawl, shirt, long skirt ... Yesterday, in Shini's clothing studio, a customer ordered 7 pieces of clothes at one go. In the context of the financial crisis, this tailor-made shop with the signboard of "personalized design and tailor-made" has done a lively business, "with a monthly sales of 30,000 to 40,000." Shopkeeper Shi Ni said.

Sydney

The "narrow road" is in crisis

Coping with "off-season"

Shi Ni, 30, likes fashion design since she was a child, and often cuts her own clothes to wear. More than two years ago, she quit her job as an office clerk and opened this clothing studio, where she designed original clothes and tailored them for customers.

After 1 years of careful management, Shini's small business has gradually taken shape, but in the second half of last year, it encountered a financial crisis. "In September last year, orders once fell." Shi Ni said that at that time, the average daily sales dropped by more than half, leaving only three or four orders.

She began to try her best to attract people. On the one hand, she has accelerated the pace of "getting new". She pushed new clothes twice last month, and now she pushes them every week. She paid more attention to the design details. In order to find a more matching copper buckle for a windbreaker, she spent more than a week and ran to more than a dozen stores. There are also some discounts on the price. After more than a month, the "narrow road meeting" successfully walked out of the "off-season".

"In the financial crisis, in fact, more people are willing to order clothes in tailor shops." Shi Ni believes that it will be more attractive for consumers with shrinking wallets to find a tailor to make clothes, because the price is affordable and the style is personalized.

"The customized price of skirts and shirts in summer exceeds 100 yuan." For example, she said that in her shop, a customized spring and autumn woolen skirt costs more than 200 yuan, while in the shopping mall, a skirt with the same fabric can't be bought for three or four hundred yuan. A long cashmere coat is priced at at least a thousand yuan in the shopping mall, and she only needs three or four hundred yuan here.

Sheeni designed all the clothes herself. Except for a few best-selling models, the order quantity of most clothes does not exceed 10, and some limited editions only introduce one or two pieces to avoid shirt collision.

In addition, custom-made clothes require better size and more personal details, such as adding pockets on both sides of skirts and changing long-sleeved jackets into medium sleeves. These must satisfy customers.

A client, after looking for Shi Ni's custom-made clothes, liked them very much. Now I have gone to France to study, or I have contacted Shi Ni to make clothes. "A few days ago, she ordered some spring and summer clothes. Her boyfriend picked up the goods in Wuhan and sent them abroad for her. " Shi Ni said, "The return rate of customers in the store is as high as 70%."

"Meet in the Narrow Road" has attracted many foreign guests through online marketing. No matter inside or outside the city, many customers order four or five or even ten pieces of clothes. Apart from Shi Ni, there are only 1 plate makers and 3 sewing workers in the shop, so the business is too busy. In order to deliver the goods in time, they often stay up until early morning.

In the last two or three months, there have been many new customers in the store, and the business volume has increased a lot compared with the same period last year. The monthly sales can reach 30,000 to 40,000 yuan. Shini is going to expand its business scale, and the store has been selected. She will open a shop in the building on Yiyuan Road, which is expected to open next month.