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Some small restaurants are not delicious, but their business is booming. What is the reason?
The location of dry catering is "the most important". Many restaurants with good taste are not very good because of falling corners! And some so-called "small Baba halls" are doing well. This has a lot to do with the ground angle!
There are several small restaurants in front of our market. The environment, hygiene and taste are not flattering, but they are all thriving. Because there are many people coming and going, the natural passenger flow is large! This is why many schools, shopping malls, office buildings and small restaurants near the station are particularly prosperous.
I found a particularly strange phenomenon. Many people go out to eat, and luxury restaurants are afraid to enter, but they are willing to choose small restaurants on the roadside. Their psychology may be that the better the decoration, the more expensive the price, so they are willing to find a small restaurant to spend money, which is the reason why "shopkeepers bully small shops".
Generally, the food in small restaurants is not expensive. Due to labor and rent, many people who eat home-cooked meals or just want to drink wine don't care about the taste of food and like to go in. Because the price is cheap, I sit casually and dare to speak loudly.
Many small restaurants are husband-and-wife shops, and customers feel "divine" when they go. They are embarrassed to order a bowl of chaos in a high-end restaurant. Even if a small restaurant eats a bowl of fried rice, it is confident and not afraid of being looked down upon by the boss and waiters. This is a kind of consumer psychology.
Small restaurants generally have more regular customers, so you can bring something for processing. Because frequent visits to the boss may not be charged, because the wine in small restaurants is also very profitable. Does this make customers feel at home? Are you still picky about the taste of food?
Small restaurants that can be opened for more than two years have comfortable places. It turns out that the food in the small restaurant in front of our house is not delicious, the hygiene is not good, and it is not very cheap. Everyone went to eat. Later, I learned that the boss is in charge of one thing. Rice is used well, and white rice can make two bowls. Until the sub-center harmony disappeared. In other words, countless kiosks in the sub-center have disappeared, and those stores have their own tricks to attract customers. It's called a fresh move, and it's eaten all over the sky.
Small restaurants are mostly mom-and-pop restaurants, and the boss cooks in person. The taste may not be as good as that of big hotels, but it is more affordable and relatively cheap, and the taste is very homely. Most diners can find something they like when they go. There is also a boss who is in the store personally. Guests will exchange a few words with the boss when they are free, and they will soon make friends in Liu Cheng, and the effect of word-of-mouth publicity will be better!
This topic is a bit of a linear thinking.
The taste is not good, is it that the subject thinks it is not good, or that the customer approves it badly?
There are hundreds of people, and palatability is precious. Just because the subject thinks it's not delicious doesn't mean other customers think it's not delicious.
If most people think like the subject, then this business is unlikely to be hot.
Even in the form of low-cost marketing, it will not last long.
Small restaurants, many of which are lovers' shops, have their costs. Even if they don't hire people, the rent is still a big expense. We must earn back the cost before we can talk about the benefits.
So the prices of small restaurants are almost the same, even if some are cheap, they are not much cheaper.
Some are cheap on the surface, but the amount of dishes is reduced or the side dishes are increased. Anyway, the methods of merchants are endless.
We usually go to small restaurants in our lives, but if we pay attention, business is booming and most of them taste good.
It may not be to your taste, but it must be to most people's taste.
For example, in our local area, many people like to eat spicy food, so the dishes in restaurants are mainly spicy.
People who don't eat spicy food like me naturally won't choose this restaurant, but this doesn't prevent most people who like spicy food from choosing it.
So I think that some small restaurants are not delicious, but the main reason for the booming business is that personal tastes are different.
What is the standard of this taste? Many small restaurants cook their own food, maybe they haven't learned how to cook, and they don't know how to use many seasonings. They pursue the freshness and authenticity of dishes, the cooking cost is correspondingly reduced, the price is not high, and the taste adapts to the original taste of most people. There will be no restrictions of rules and dogmatism, and it will be free to play and effective. In other words, we usually see some restaurant specialties. The boss has never been a chef, and the dishes have made an effect because he doesn't have some inherent ideas in his mind, but it is difficult for a chef to make special dishes because he has accepted thousands of years of dogma and ideas.
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