There is a saying on the Internet that many insurance companies want to cheat training fees. I interviewed for the marketing position of Chengdu Taiping Life Insurance today.

I officially became an insurance agent in Taiping on March 15, so let's talk about my real feelings in these months.

People often think it is difficult to sell insurance. Nowadays, many people have bought insurance, and those who haven't bought it will not buy it again. They have to rely on thick skin, oily mouth and hard relationships. Actually, these are really wrong.

1. The insurance market is endless, because everyone, every enterprise and even many things are in constant need of insurance. People are born every day, people are out of danger every day and insurance expires every day. These need to buy new insurance to protect, so the demand has always been there. Sichuan Taiping Branch has created millions of elites for many years, and the annual premium is hundreds of millions. Their proportion of millions of elites is dozens of times higher than that of their peers, and insurance policies that pay hundreds of thousands of millions (pay for 20 years) appear constantly. Now they can continue to set new records. What is the reason?

I used to hate people who sold Amway and insurance. I thought these people forced their relatives and friends to buy things and made money by "selling affection". But in order to buy a suitable insurance for my mother and myself, I compared many insurance companies and products, and then contacted Taiping. After getting to know some business elites and products, my understanding of insurance and insurance agents has completely changed. Insurance is really good for individuals, families and society. Everyone knows that the insurance system itself is good, but they resent the entanglement of some agents and distrust insurance companies and products. Good insurance products should really be bought by yourself and your relatives and friends first. Two families with or without insurance will have completely different fates when risks come.

3. Mentality is very important. We often meet some insurance agents pestering customers to sell insurance every day, which is tantamount to killing the goose that lays the golden egg. How can it not be boring? Taiping culture is the concept of cultivating a salesman's professional integrity and long-term service. If you really help your customers, you will naturally be recognized by them. Because customers need hard work and long-term service and management, the performance pressure in Taiping is very low, but the per capita performance and income are several times or even 10 times higher than those in the same industry (I have paid attention to the intra-industry comparison data of company performance in this local industry, and there are monthly reports). You don't have to ask people to buy insurance, just sell it yourself. If others can treat you as a good friend, everything else will go with the flow, because even if others don't buy it, they will introduce friends to buy it for you. Because of the lack of high-quality talents and professional integrity marketing concept, this industry has a very bad reputation. I think I can use my actions to change others' misunderstanding of the insurance industry.

4. Taiping has a super powerful learning platform and selfless sharing environment. Taiping has hundreds of millions of elites, and the proportion is more than 15 times that of the same industry. They keep sharing the secret of success with their colleagues. In fact, there is only one secret: "dedication and integrity." A huge amount of expert sharing is in the company system (anyone can learn at any time), and the company has various sharing and training activities every day. Because the insurance market is too big to be afraid of competition, experts don't need to "save one hand". Anyone who is good at learning has the opportunity to become the top marketing talent here. The cultural learning platform has produced Taiping's "Million Elite Salesmen", which is 15 times higher than peers.

5. Customers can be tapped. More than two-thirds of Taiping's elite salesmen rely on the guarantee and recommendation of old customers, which shows that as long as they are successful, have good services, good companies and good products and are recognized by old customers, they are an inexhaustible gold mine.

6. In fact, insurance marketing is not based on background or human feelings. Insurance is a very special commodity. Do you want to entrust your lifelong protection to an "acquaintance" who relies on relationships, or to an honest and professional person and company? Do you want to tell your family wealth to "acquaintances" or to a professional asset management company?

People's companies are eager for newcomers to take their relatives and friends to buy insurance policies, and then make money regardless of whether the newcomers do it or not. Taiping is different from peers. Taiping only recognizes two copies of self-insurance for newcomers (insurance purchased by themselves and their immediate family members). I'm confused. Later, I learned that what the company needs is not short-term performance contribution, but to find truly high-quality talents who are determined to engage in this industry for a long time to develop unfamiliar customers. This is the most basic survival skill. I asked, and all the outstanding people told me not to sign the "human form", even if I did, I would return it the next year, so as to really make customers feel the need and agree with Taiping and products. In order to highlight the concept of Taiping's long-term service to customers, customer surrender will seriously affect the income and assessment of Taiping salesmen, and even lead to retirement. Therefore, other companies engage in crowd tactics, attract a large number of new people to schools and talent markets for training and then let most of them be eliminated naturally; However, Taiping is a recommendation system with heavy quality and light weight. The number of employees in our department is in single digits, but the retention rate and growth rate are much higher than those in the same industry.

Even if you don't plan to engage in insurance for a long time, if you are lucky enough to study in Taiping for a few months, you will gain a lot in dealing with people. I used to be very low-key and unsociable, but after taking insurance, I became more concerned about others, really wanted to be friends with others, and took the initiative a lot. Now I make friends with three or five strangers every week and keep in touch for a long time. You can imagine how many friends I will have and how many friends I will have in a year. I have a relative who is the owner of a private enterprise. He came to Taiping to listen to several national million elite sharing video conferences, and he decided to join Taiping. He said it didn't matter how much money he earned. In Taiping, he can learn a lot of golden ideas for dealing with people and marketing, and accumulate a lot of contacts. This is the greatest wealth in life.

8. The insurance industry is very special and has no ceiling. The positions of ordinary enterprises and units are all a radish and a pit, and most people will never be promoted to executives. The insurance industry has no work restrictions, does not rely on relationships and politics, and only relies on ability to speak, which is the best platform for achieving career. Capable people can expand their teams indefinitely without using their own money and become a "team enterprise" with an annual income of hundreds of millions. This is difficult for other industries and enterprises to do.

9. China Taiping is one of the four state-owned insurance companies, and now it has been upgraded to a central enterprise at the vice ministerial level.