What is the current situation of website construction in Hangzhou? Who knows?

Some people say that the website construction market in Hangzhou is extremely irregular, single and small, and its profit is low. There is no reserve price for website construction, and the price is lowered in order to obtain business. What is the real situation? How much does it cost for customers to build a website?

Web design faces two objects, one is the customer and the other is the designer. Industry norms can be formulated on the basis that two objects need to reach a conceptual understanding. Now try to analyze the conceptual misunderstanding that these two objects may fall into. In fact, many customers don't understand what building a website can bring to them. They just hold a human mind like me, so they carefully invested 1000 yuan in exchange for the website on the business card and advertised that we have our own website everywhere. As a result of this concept, the Internet is full of many empty terrorist websites. Rational customers will think: Why should I build a website? What kind of website should I build? How much return will this website bring? From the point of view of most customers, websites can be divided into information, pictures or a combination of the two. Information class is to realize product information, online ordering and other functions; Image category is to build a corporate image brand and let the brand spread to all parts of the world online. For an ordinary corporate customer, the requirements for website content are often like this: a picture home page, followed by company profile, product introduction and contact information. Therefore, many design companies are willing to undertake these businesses at a price of two or three thousand yuan. In the design company, designers are required to complete a website design with a cost of two or three thousand yuan in one or two days. In a day or two, the designer has no time to understand this enterprise, and can only complete the website design according to the customer's words and his own experience. The most malicious consequence of an ugly website is to seriously damage the corporate image. The website belongs to the facade, which makes people suspect that the enterprises behind the ugly facade are also extremely poor. This is also the reason why some brand enterprises are willing to spend a lot of money to create a website image.

Website construction includes website planning, webpage design, program development, post-maintenance and other links. In order to make the problem clear, let's narrow down the scope first, only take web design as the link, and only talk about standard prices! At present, the price standard of web design seems to have family rules and no national laws. The price list published by each company and studio is different, and there is no uniform standard. This is worthy of scrutiny. Is this a normal phenomenon? Take the price of vegetables as an example. Although the price index varies from place to place, the price of a certain vegetable is basically the same in the same vegetable market, on the same day and at different stalls. However, in the same area, the quotations of two different design companies for web design are often inconsistent. This leads to competition, which can be divided into benign and vicious. If the competition between the two companies is at the design level, it is benign competition; If the two companies compete for low prices, it is vicious competition. Web design industry is a new industry, but it has also developed in China for several years, and it is more and more urgent to need the national legal industry price standard.

Web designers also have many misunderstandings. First of all, what is a web designer? Is it possible to become a web designer by learning Photoshop and Dreamweaver for a few days? Some people say that all the websites in the world can be copied, and they can also be web designers. Judging from the online job advertisements, some require designers to graduate from the Academy of Fine Arts, some require computer majors, some require skilled operation of graphics software, and some require programming. This leads to the diversification of web designers, even from design, production to background programming. The definition of web designer is not clear, which leads to different levels of people called web designers, so the salary level of designers is also uneven. Some earn 100,000 yuan a year, while others earn several hundred yuan a month. The difference in cost makes it difficult to form a standard for the price of web design. Moreover, people engaged in web design are full-time and amateur, and many of them are students. Some amateurs just want to learn in the process of helping customers build websites, or they can make a little money. As a result, the market was in chaos, and no one came out to manage it, and no one could manage it.

The design value should be mentioned here. Let's start with a short story. There is an enterprise in China, and the production equipment is broken, which leads to the suspension of production. Many experts have been invited, to no avail. Helpless, we had to spend a lot of money to invite foreign experts. They simply looked at it for a while, then drew a line on the machine with chalk, saying that the problem was here, and the bilingual equipment was put into operation. The factory refused to accept: you only drew a line, and you shouldn't take these hundreds of thousands of rewards. Foreign experts said: I have studied this line for decades. Is the value of knowledge constant with time? Do you expect me to spend months repairing it to get this award? The value of web design can't be constant with time. Some design experts always feel that this project won't take long, and it doesn't matter if the price is lower. This is a completely self-deprecating idea. It usually takes a few days or even minutes for a famous painter to draw in one breath, but the painting is valuable because the value inside contains the artist's decades of skill. Therefore, the price of web design should not remain unchanged with simple labor. Only by carefully analyzing the real value of design works can web designers reach the industry norms.

Only when customers and web designers have * * * knowledge in their minds can they sit together and discuss industry price norms. Because the norms of the industry are aimed at customers and designers, only the norms recognized by most of them can be regarded as standards. What does the standard do? Play a role of restraint and reference.

Is the industry price standard of web design really important and urgent? When I visited the market, I found that the price of each booth was different for the same product. Are you hesitating? At this time, you are the customer, and you don't know how much to buy, because the market is not standardized. Similarly, if you are a vendor selling goods, you have no idea when asking customers for prices, because the prices in this market are very chaotic, and you want to report to 300 yuan, but you are afraid that people next to you will report that 200 yuan has robbed your business. I believe many internet companies have faced such embarrassment. There is no standard, no comparison, and even small pages cannot be unified. For example, some people use HTML pages as pages, while others use A4 paper as pages.

The auction site is usually like this. In the case of reserve price, people raise prices one after another, and the highest bidder wins. Unfortunately, the current quotation for web design is just the opposite. There is no reserve price. In order to get business, the price is lowered, and the lowest price is won. There is no reserve price, which shows that this industry is in a very embarrassing state. To break this bad situation, only the introduction of price standards. Some people may think that web design is cheap and beneficial to customers. That was not the case. China people think that a penny is worth a penny, and the price given by customers is low, so design companies can only reduce costs and make profits. The most direct way to reduce the cost is to ask the designer to complete the project in a short time. In order to finish the task on time, designers fabricated plagiarism, and the design quality could not be guaranteed. Finally, it was directly damaged.

Then, the price index varies from place to place. How is it reflected in the price standard of web design industry? Although the Internet knows no national boundaries, the website design industry is still sub-regional. For example, a company in Beijing should not hand over the website project to a local website construction company in Guangzhou, because face-to-face communication between the two sides is very important in the process of website construction. In the price standard of web design industry, the price should be expressed by a formula, and the calculated price should be different according to different price indexes. When considering how much a page costs, I think one thing needs to be considered separately, and that is creativity. With the development of network technology, tool software is becoming more and more intelligent, network bandwidth is getting wider and wider, and the production cost of designers is getting lower and lower. So creativity is becoming more and more important in web design, but creativity cannot be measured by the number of pages. Therefore, creativity should be evaluated separately, depending on the needs of customers.

In fact, many inner pages just use different words. At this time, the number of templates will be used to calculate. The price of the template is higher, while the price of the inner page of the template is lower. This is fairer to customers, and the focus of pricing falls on design, while production is diluted.

Personally, I think the price standard of web design should be divided into creativity, home page, template and inner page (this article will not discuss the charge of Flash).

In addition, the website needs to be constantly updated. This involves the cost of later maintenance. Maintenance fees are usually charged annually. This kind of maintenance usually refers to changing some product pictures and changing some words. If the website is to be revised, it is not within the scope of maintenance.

The standardization of contract should also be included in the price standard of web design industry. In the contract, we should consider the rights and interests of both parties, such as advance payment. After the contract is signed, the customer pays 50%-60% in advance, and then pays the rest after the website is completed.

The above is the corporate image website. There is also an information website. How much should this website charge? First of all, the content of such websites is usually generated by the publishing system. Secondly, the design focus of such websites is not creativity, but the rationality of layout. Therefore, this type of website is suitable for evaluating the cost as a whole, and should not be simply calculated according to the number of pages. Within the price standard of web design industry, information websites are graded and reference websites are provided.

After explaining so much, the point of view is clear. The first is to pay attention to creative expenses, and the second is to consider the whole. These are completely conceptual breakthroughs. However, it should be understood that what I am describing now is not the price standard of the web design industry, because the standard is not formulated by one person. What I'm doing now is to provide an idea, a way of thinking. I hope that when discussing or formulating standards in the future, we can break away from the box of thinking and break through the tradition.

Judging from the current situation, the price standard of the web design industry is still in a state of discussion and wait-and-see. This is a very painful situation, just like a patient who needs first aid but lacks funds. Judging from the discussion in the forum, many people support the formulation of price standards for the web design industry, but they are skeptical. Because the price standard of web design industry is easy to formulate, it is not simple to implement, and it can even be said that it is difficult. First of all, this standard has to be authoritative, so many people propose to set up a web design association to shape the authority and neutrality of this association as a third party to supervise and coordinate. Personally, I think this is feasible and necessary, and any industry has or needs such institutions. Some people say that Lenovo is flooding now. But I want to say: the association is just a name. Whether it is really practical depends on whether it is a reasonable institution. Then, it involves the question of who will set up the web design association, which requires someone or an entity company to take the lead. People who take the lead must have the spirit of self-sacrifice, because this association is not for profit. Secondly, the price standard of web design industry has a long way to go before it is widely accepted. Many companies or individuals like to go their own way for short-term benefits. Therefore, we must rely on the power of market competition. In the brutal market competition and vicious competition, customers and service companies will suffer, and the role and influence of industry price standards on web design will gradually strengthen.

There is always a process in the evolution of things. Even if the development is slow as a snail, it is still necessary to take the first step to call development. Rather than fishing in the forest, it is better to retreat and build a net. Therefore, even if it is difficult for the web design industry to implement the price standard, it is unrealistic to set up a web design association, but as long as we act, everything will gradually become a reality.