What should the county do? Explain in detail the "six steps" of opening a silver jewelry store in the county.

Take site selection as an example. If your site selection and project positioning are not unified, and the selected business circle is not suitable, the project will be difficult to operate. With the increasing demand for silver jewelry in the market, more and more people begin to seek to join a silver jewelry brand, and there is a lot of knowledge in choosing and managing a silver jewelry franchise store. The following are six suggestions for friends who are ready to join the county silver jewelry store. Step 1: Determine whether the project silver shop is suitable for the selected city. First, analyze whether your project is suitable for your city. Theoretically, there are no bad industries, only bad products. Therefore, the positioning of product style and price should be planned, distinctive and have a distinct project theme. Accurate product, address positioning and crowd analysis are the key factors for the success of the project. Mr. Zhou, who lives in Changsha and now runs a jewelry store in his county, said that it was very troublesome to choose projects when he went to the sea to do business. Finally, he chose the silver jewelry industry, mainly because every time he went shopping with his girlfriend, many people crowded in front of the jewelry cabinet. He found that the most important feature was that although the jewelry was cheap, the quality was worrying, and there were many disposable accessories. Later, he and his girlfriend looked for products that were not too expensive and not easily discarded. Later, I visited the market in Changsha and found a silver jewelry store called Baoyinfang attracted them. For larger cities, it is a great advantage to open such a silver jewelry store in the county, especially for the vast number of young consumers in the county. The ancient handmade silver ornaments not only satisfy their fashion pursuit, but also are closer to their purchasing power. Buying a certain amount will be counterproductive. Mr. Zhou also revealed that according to the person in charge of Changsha Baoyinfang, this brand is mainly based on ancient handmade silver jewelry art, with different costumes and silver jewelry in different seasons, different times and different occasions. This ancient handmade silver ornament broke the traditional concept and established its unique fashion culture. According to market feedback, consumers have accepted the consumption concept of ancient handmade silver jewelry as jewelry and accessories. Ancient handmade silver jewelry not only has the characteristics of low price and novel style, but also has the essence of value preservation and health care. It is a good choice to open a silver jewelry store with popular price in the county. The person in charge of Changsha Baoyinfang saw that Mr. Zhou and his girlfriend were very interested in silver jewelry and calculated an account for them. Based on the area of 10 square meter, the first batch of goods is 45,000, and the total investment plus other joining fees, decoration and props costs is about 60,000. The annual net profit of Shenzhen Xindeyuan Jewelry Co., Ltd. is167,000 yuan. If you have enough money, you can also expand the store, and the return will of course be more. Immediately, Mr. Zhou and his girlfriend locked the project of doing business in the sea on the silver ornaments. Step 2: Choose a silver jewelry brand franchise store. Don't let yourself become a mouse. After you decide on a silver jewelry project, it is also very important to choose a brand. We need to remind everyone here. 1. Visit the silver jewelry headquarters to learn about the team and organizational structure: some silver jewelry companies' joining briefings will be held in hotels or conference centers. In fact, the most suitable place should be to join the headquarters or its education and training center. When visiting the headquarters of a silver jewelry enterprise, it is necessary to understand the management team and its organizational structure, in which the professional ability of the planning department, R&D department or commodity department is particularly important. 2. Exchange business experience with franchisees at the jewelry store site: it is best not to be accompanied by headquarters staff, and franchisees will naturally chat with franchisees, including ups and downs. 3. Integrity of the information disclosed by the headquarters of the silver jewelry enterprise: The fair will stipulate "matters to be disclosed by the joining owners", and the truly high-quality headquarters will not refuse to provide it under the pretext of trade secrets. 4, silver jewelry to join the three gold to see the clue: that is, joining gold, royalty and deposit. The franchise fee is the fee paid for obtaining the right to operate the store; Commission is the monthly fee charged by the headquarters to provide business guidance, and it is also extracted from the turnover; The deposit is the guarantee of the franchisor's performance. When both parties are willing to terminate the contract, they must return it to the franchisee without interest. If the headquarters does not accept three payments, the royalties are paid in one lump sum, or the deposit is not managed in a special account, these are all bad signs of the headquarters. 5. Many years of experience in the headquarters of the silver jewelry enterprise: joining the business is to achieve a successful business model, which means that the headquarters has always been a white mouse. If the headquarters is less than two years old, be careful! Instead, you will become his guinea pig. 6. The number of direct stores and franchisees in jewelry stores: Many people start to recruit franchisees after opening stores successfully. At this time, joining the headquarters has not really implemented business replication, so it is best for the headquarters to have more than three direct stores, all of which are more than one year old and worth joining. It is best if there are more than 10 franchisees in the headquarters. 7. Business guidance items and contents: The headquarters with complete system has complete store operation regulations and standard operation manuals. Headquarters is a three-tier organization, namely, headquarters, business departments and stores. The business department is the closest to the store and will go to the store regularly to supervise the business. The headquarters is called Baidian. If the business department has only two or three kittens, the quality of the headquarters is self-evident. Mr. Zhou, who wholeheartedly chose to join Shenshunbao Yinfang, said that he was more cautious when choosing a brand because the principal was not enough. He and his girlfriend Xiaoyou are willing to join this brand. When they learned about the brand Shun An Deyu Baoyinfang, they were fully prepared. After a preliminary understanding of the franchisees, they resolutely boarded the train to Shenzhen and went directly to the headquarters of Shun An Deyu for inspection. They visited the headquarters of Shunyin Group and learned that Shunyin is a silver group integrating jewelry design, production, processing and wholesale, with a history of more than 20 years. At present, it has several production bases. Visiting its workshop, they learned that Shun Shenzhen Shun Jewelry Co., Ltd. originated from folk ancestral workshops. After so many years of experience accumulation, combined with the introduction of modern technology and advanced equipment, it has now formed a modern enterprise with professional production and strict scientific management. According to the introduction of the department, Shun Company has a high-quality and highly skilled design team. The R&D design team, which is famous for its low profile, is led by Mr. Wu Ditai, who controls the overall development of enterprise product brands, and Mr. Pan Yan, the design director who won many awards in the design competition, constantly innovating and delivering a large number of exquisite silver ornaments to customers. From the branch map of Shun Deyuan Company, we can see that the mass branches of Shun Deyuan Company are all over Beijing, Shenyang, Chengdu, Shenzhen, Changsha and other large and medium-sized cities, and there are countless franchisees. On the way back, Mr. Zhou said that he communicated with the franchisees of Baoyinfang through their contact manuals. When I got home, I felt suddenly enlightened and all my doubts were dispelled. Step 3: Find a location that matches the positioning. After the project is located, it is necessary to find a location that meets the positioning. The position can't be made up. The time when the fragrance of wine is not afraid of the depth of the alley has passed, and the streets are full of wine. Whoever can easily let customers see and buy this wine can talk about other aspects of management, otherwise it will be in vain. Generally speaking, the first choice with financial ability: pedestrian street, downtown street, shopping mall, large shopping supermarket, where the flow of people is guaranteed, the better the place, the greater your space. These stores can generally make you a lot of money, but of course the risks are also high. The first choice for general economic ability: near the university, near large residential areas, second-and third-grade streets, try to avoid middle schools and primary schools, these places are not places to open jewelry stores, and their consumption capacity is limited. At the same time, everyone should try to avoid conflicts with local wholesale markets. After confirming the project, Mr. Zhou got in touch with Baoyinfang Market of Shenzhen Xindeyuan Silver Products Group and learned that the main selling price of this Baoyinfang brand is 5 0-3 0 0 yuan. Considering his insufficient savings, Mr. Zhou wanted to test the water first, and the investment was less than 1 10,000 yuan. After the joining business was negotiated, he took his daughter to find a place that met the brand positioning of Baoyinfang Silver Jewelry. Mr. Zhou said that during that time, she and her girlfriend ran around their county every day, looking up the address in combination with the local crowd and consumption level, and finally found a place in the pedestrian street of this joining project after the crowds met. Step 4: Establish brand image to attract target customers. Establish brand image and attract target customers, which is also a key link. It doesn't cost hundreds of dollars to highlight the theme of goods, hang flags, X display racks and decorate counters from the image of the store, but it can play a very good role. Strive to attract more popularity. Planning theme promotion activities every month to enliven the atmosphere in the store can effectively avoid the feeling of lifelessness and leave a good impression on customers. Mr. Zhou said that he paid little attention to this link, because Baoyinfang was originally a brand, and there were people who were responsible for store design, light box film, staff uniforms and donated materials (jewelry boxes, silver cloth, membership cards, membership application forms, etc.). ), Shenzhen Xindeyuan Jewelry Co., Ltd. opening activities planning and annual promotion planning, the head office will plan activities according to the actual situation of the store. Step 5: Personnel management starts from itself. In personnel management, if you want to manage personnel effectively, you must start from yourself. As a manager, we must first master sales skills, communication skills, product knowledge, business processes and other aspects, and then we can set an example and train the store. The choice of sales staff should start from the source (don't get married and divorced in a flash), and recruit, try out, take up posts and motivate them to do their jobs. The basic requirements of recruitment are good personality, outgoing and lively personality, studious and self-motivated, strong sense of responsibility and good image. These are the most important. As for experience, you can learn and then have a one-month probation period. According to the requirements, you can officially take up the post for trial use. The probation salary should be lower than the official salary. The salary system should be highly stimulating, the basic salary should be medium and the commission should be high. Then, improve the rules and regulations of store management, such as the management regulations of goods damage and loss, daily work flow, work discipline regulations, etc. And there is a perfect reward and punishment system, which rewards and punishes severely. Hold an early meeting every day to boost morale (such as shouting slogans or doing gymnastics) and form a good atmosphere. At ordinary times, we should constantly train sales staff, jewelry, clothing collocation, makeup and other related fashion knowledge. , so that sales staff can better communicate with various customers. Step 6: Adjust your kindness, strengthen your confidence and don't give up easily. There are many factors that affect sales in a short time. For example, the weather is one of the reasons. It is very important to do commercial retail. Even in the best retail stores, the turnover often fluctuates. Don't be discouraged. If you don't do it when you encounter difficulties, or if you don't do it for half a year with a wait-and-see attitude, it will cause great losses. When starting a business, you should open your heart, strengthen your confidence and plan every step. A single spark can start a prairie fire. "Many people pass by my door and don't come in to have a look" is a problem that many people encounter when opening a shop. This problem involves many aspects, including store layout, site selection, goods and so on. Most jewelry consumption belongs to impulsive consumption, that is, people are lazy without a plan before buying. If the layout and location of your counter can't be seen by the "target customers" on the way, you will lose most of the shopping malls. In this respect, consider how many of the "many people" are the real target customers of your jewelry. If the proportion is not large, it is your location problem. If there are many potential customers, you should consider whether there is something wrong with the layout of counters, whether some counters can be as close as possible to customers, or whether attractive posters can be seen by passing passengers. In addition, there are differences between shopping mall counters and commercial street stores. Shopping malls are called department stores because there are so many kinds of goods. Some customers don't all come for accessories, some buy daily necessities and some buy cosmetics, while commercial streets mainly focus on clothing and accessories, and they are all target customers. Therefore, the counters in shopping malls should be more eye-catching than those in commercial street stores, so that more potential customers can become effective customers. The last commodity of Shenzhen Xindeyuan Jewelry Co., Ltd. is hardware. If the goods are not unique, not needed by most customers in the selected location and not suitable for the season, then no matter how bright the lights are and how well decorated, they can only attract customers to stop, but not let them buy. The price is not a problem, the question is whether it is worth the money and whether there are enough reasons for customers to pay for it. As long as it meets the local consumption level and there are enough "customers with the consumption level you are positioning", it is necessary to analyze the conditions of the above goods. Things always happen for a reason. Don't trust yourself too much and don't comfort yourself too much. Xiao Mei, Mr. Zhou's girlfriend, said that everything in the shop was ready, and she was actually very uneasy, fearing that the project had not been chosen, that she had chosen the wrong venue, that she had no experience as a manager, and that even the customers of silverware such as Baoyinfang would like it. Now that I see the daily passenger flow and actual sales, all my worries have been eliminated. More importantly, they agree with Shun An Deyu's philosophy and product positioning. Half a year later, she discussed with Mr. Zhou to open another Baoyinfang jewelry store. Conclusion: No matter the operation of the store, the operation of the company or the planning of life, we should start with two words, which are "intention". As long as we put our heart and career on the same parallel line with our heart, everything will become possible.