What is exhibition management?

exhibition management of p>CIVTE professional competence certification

1. Introduction to exhibition management

Under the influence of economic globalization, economic and cultural exchanges between countries and regions in the world are extremely frequent, and a new economic form-exhibition economy has become a new growth point of national economy in many developed countries in the world. Convention and exhibition industry can not only bring huge direct and indirect economic benefits to the convention and exhibition host city, but also strengthen the commercial and cultural exchanges between the city and the outside world, promote the construction of urban infrastructure, improve the visibility of the city and optimize the regional economic structure, so it has been widely valued by countries and regions all over the world. However, at present, the relationship between domestic convention and exhibition industry and related industries is very loose, and the macro-management system and micro-operation mechanism of convention and exhibition industry are obviously backward compared with those of foreign countries and Hong Kong and Macao. There is also a shortage of talents in exhibition planning, which is not enough to make the domestic exhibition industry develop healthily and continuously.

under such a background, The Central Institute of Vocal and Technical Education of the Ministry of Education of the People's Republic of China and the People's Republic of China * * * Cooperate with the China Association of Software Technology Parks (CASTIP) of the Ministry of Science and Technology to launch the exhibition management course of professional competence certification in CIVTE, and learn from the curriculum of exhibition major of LAS VEGAS University in the United States, combined with the actual situation of China's exhibition industry development, A practical and distinctive exhibition course has been introduced. Through learning, students can be familiar with the development process, present situation and trend of exhibition management at home and abroad, and can independently engage in exhibition planning, exhibition evaluation, exhibition planning and monitoring, exhibition financing, exhibition procurement management and exhibition contract management in some engineering fields.

2. Certification level and curriculum of exhibition management

There are two levels of exhibition management for p>CIVTE professional competence certification: standard level and advanced level, which are described in detail as follows:

(1) Standard level

① Curriculum:

1. Introduction to exhibitions

The main content of the course: Overview of exhibition development at home and abroad; Market analysis and marketing management of convention and exhibition industry; Organization structure and management of exhibition enterprises; Design and management of exhibition venues; Exhibition project management and brand building; Development and management of exhibition human resources; Exhibition e-commerce management; Exhibition customer relationship management; Construction and management of exhibition logistics system; Exhibition business tourism management.

designated textbook: exhibition management, and the designated textbook for CIVTE vocational ability certification.

2 convention and exhibition practice

Main contents of the course: convention and exhibition industry and convention and exhibition economy; Exhibition classification; Exhibition industry management; Pre-exhibition services (exhibition planning, exhibition invitation and delegation, liaison and negotiation, contract signing and management); In-exhibition services (customs declaration of exhibits transportation, exhibition layout, exhibition publicity and public relations activities, booth services); Post-exhibition service (exhibition effect evaluation, customer tracking service).

designated textbook: exhibition practice, and the designated textbook for CIVTE vocational ability certification.

② Class hours

The total training course is 48 hours, including 18 hours of exhibition introduction; Exhibition practice is 24 hours; Talk about the mock exam for 6 hours.

(2) Advanced

① Curriculum setting

1. Introduction to exhibitions

Main contents of the course: Introduction to exhibitions; Overview of exhibition development at home and abroad; Market analysis and marketing management of convention and exhibition industry; Organization structure and management of exhibition enterprises; Design and management of exhibition venues; Exhibition project management and brand building; Development and management of exhibition human resources; Exhibition e-commerce management; Exhibition customer relationship management; Construction and management of exhibition logistics system; Exhibition business tourism management.

designated teaching material: Introduction to Exhibition, designated teaching material for CIVTE professional competence certification.

2. Exhibition project management

Main contents of the course: overview and cases of exhibition project management; Start-up of exhibition projects and cases; Exhibition project organization and project manager and case; Exhibition project plan; Implementation and control of exhibition projects; Financial management and cases of exhibition projects; Risk management and cases of exhibition projects; Evaluation and cases of exhibition projects.

designated teaching material: the designated teaching material for CIVTE professional competence certification of exhibition project management.

3. Exhibition planning and marketing

Main contents of the course: exhibition project planning; Feasibility analysis of exhibition project; Exhibition brand image planning; Planning of exhibition implementation case; Planning of exhibition-related activities; Exhibition planning and booth marketing; Investment promotion planning and exhibition promotion; Exhibition service and site management scheme; Exhibition customer relationship management plan; Chapter X Exhibition Time Management Scheme; Exhibition crisis management plan; Exhibition combination marketing and post-exhibition summary.

designated textbook: exhibition planning and marketing, and the designated textbook for CIVTE professional competence certification.

② class hours

The total training class hours are 6 hours, including 12 hours of exhibition introduction; Exhibition project management is 24 hours; 12-hour exhibition planning; 6 hours of cross talk; 6 hours mock exam and explanation.

Introduction to the Course of Exhibition Economy and Conference Management

Exhibition Economy and Conference Management mainly studies and introduces the concept and function of exhibition economy; This paper analyzes the development history, present situation and huge multiplier effect of convention and exhibition economy at home and abroad, and preliminarily expounds the convention and exhibition planning and management. Through learning, students can understand the important role of exhibition economy in modern city construction and economic development on the basis of existing knowledge of management, tourism economics and marketing, and master the basic methods of exhibition planning and management.

the first chapter is an overview of the development of the convention and exhibition industry ............................................................................................................................................................ ................................. 27

Chapter II Basic Theory of Exhibition Management ......................................................... 28

Section I Basic Theory of Management ............ ....................................................................... 49

Chapter III Exhibition Process Management ........................................................................................... .................................................................. 114

Review the thinking questions ..................... ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Section 5: incentives for exhibition human resources ....................................................................................................................................................................... ............................................ 158

Section II Budget Management of Exhibition Enterprises ..................... 16

Section III Cost Management of Exhibition Enterprises ............. .................................................................................................................................................................................. ......................................................... 173

Section III Conference Center Management ........................................................................................................ ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… > customer file management in the first quarter ........................................................................................................................................................................ ………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………… Exhibition target strategy

section 3 project selection strategy

chapter 4 exhibition project management

section 1 project management overview

section 2 types and characteristics of exhibition projects

section 3 process and methods of exhibition project management

chapter 5 exhibition site management

section 1 opening ceremony management

section 2 registration and site management

section 3.

Chapter VI Exhibition Publicity Organization and Promotion Management

Section I Exhibition Personnel Promotion and Advertising

Section II Exhibition News Work Management

Section III Exhibition Public Relations Promotion Activity Management

Chapter VII Exhibition Follow-up Management

Section I Exhibition Follow-up Management Contents and Methods

Section II Exhibition Evaluation Management

Section III Post-exhibition Summary < Section 1 Overview of Exhibition Human Resources

Section 2 Development and Management of China's Exhibition Human Resources

Section 3 Development and Management Principles of Exhibition Human Resources

Section 4 Development Mechanism of Exhibition Human Resources

Section 5 Work Analysis of Exhibition Industry

Section 6 Recruitment and Selection of Exhibition Personnel

Section 7 Staff Training and Development

Section 8 Team Leadership and Motivation

Chapter 9 Financial objectives

Budget formulation in the second quarter

Budget implementation and control in the third quarter

Chapter 1 Management of exhibition venues and equipment

Section 1 Overview of design and management of exhibition centers and equipment

Section 2 Management of exhibition centers

Section 3 Management of facilities and equipment in conference venues

Chapter 11 Management of exhibition logistics

Section 1 Overview of exhibition logistics management

Section 1 Management of logistics system

Appendix 1 Case

Appendix 2 Major convention and exhibition organizations in the world

Appendix 3 Relevant laws and policies of China convention and exhibition industry

The pain of China's convention and exhibition industry: exhibition management planning talents are scarce [return ]

Release date: April 18, 25 11: 58:

Xiamen Trade Development Bureau recently revealed that from this year, With the development of national qualification certification for this industry, exhibition planners will become sought-after talents in Xiamen. This is after the Ministry of Labor and Social Security released the second batch of ten new occupations, including exhibition planners, to the society at the end of 24, and the Xiamen Municipal Government took the lead in implementing them nationwide.

exhibition planner refers to the person who is responsible for market research, scheme planning, sales and operation management of exhibitions. In exhibition activities, project planning is one of the core tasks. As an exhibition planner, you should not only have professional industry knowledge, but also have good planning and design skills, and also have the ability to organize exhibitions and attract investment. For an exhibition, having a good exhibition planner is half the battle. Therefore, exhibition companies pay special attention to the selection of talents. This kind of compound talents, their income is also high, and their monthly salary is more than 1 thousand yuan.

however, at present, it is not available to hire such a professional at a great expense. There is no professional exhibition planner in Ningxia, a western city in China. Even the exhibition industry in Xiamen, which started in the mid-198s, is hard to find such suitable talents. This is all caused by the lag of exhibition talents. According to the statistics of the Ministry of Labor and Social Security, there are currently more than 1 million exhibition employees in China, including about 15, managers at all levels engaged in business planning, and there is a lack of talents who really understand the exhibition industry in various places.

so is the present situation in Shanghai. At present, the number of exhibitions held in Shanghai has reached more than 3, and there are nearly 2, enterprises related to exhibitions, including 511 enterprises mainly engaged in exhibitions and 24 enterprises qualified to host international exhibitions, with a total exhibition area of nearly 17, square meters. In contrast, there is a shortage of senior management talents for exhibitions. A program of Shanghai Normal University Tourism College.