Absolutely challenge the peak marketing dream and return to the reasons for the failure of Changan Red Team.

Absolutely challenge the peak marketing and dream back to the reasons for the failure of Chang' an Red Team;

1, the red team's indisputable struggle has nothing to do with the given theme Li Lang, and it is too innovative to lose its essence. Let the audience remember the photos of their own members, not the brand Li Lang, and the theme content created by the blue team can be put in any brand for public relations, which is not typical and specific.

2. The Red Team did not follow the overall principle in communication and coordination. In Li Lang's public relations, every member of the blue team wants to take this opportunity to highlight himself or publicize every member too much, but ignores the initial intention and mission of this public relations, that is, to promote Li Lang's brand, which does not follow the principle of mutual benefit.

3. The Red Team didn't fulfill the principle of full public relations. In this contest between the Red Team and the Blue Team, the public relations awareness of all the staff of the Blue Team has been obviously enhanced, and they can improve the consciousness of public relations behavior according to the requirements of public relations work, strengthen the overall public relations cooperation and coordination, and effectively shape the image of the enterprise organization in this public relations. On the contrary, all members of the Red Team lack cooperation and the team lacks centripetal force, which is a major reason why public relations lost to the Red Team.

4. The main reason for the failure of the Red Team is that it did not make good use of the principles of innovation, mutual benefit and all-staff public relations in the five principles of public relations, did not do a good job of internal coordination and unity in coordination and communication, and did not create a good corporate image in this public relations activity. Absolute Challenge is a large-scale human resources program launched by CCTV Economic Channel on June 25th, 2003. Broadcast for 60 minutes every week. The program adopts the recruitment process of real swords and guns, and tracks the recruitment process of an enterprise in various periods. The preliminary recruitment was shown through short films, and the last three people fought on the set. The hosts are Li Jiaming and Pang Ye.