Carrefour's latest promotional poster-What are the requirements for artist recruitment?

Dragon Boat Festival activity planning book template model essay 5 Dragon Boat Festival activity planning book template model essay 1

I. Theme of the event:

"Taste May 5th"

Second, the organizer:

Minnan institute of technology Hanjiang campus

Organizer:

Food Committee

Third, the activity time:

June xx 10

Four. Location:

At the entrance of the canteen

An overview of verb (verb's abbreviation) activities;

It embodies the custom of Dragon Boat Festival in the form of games, promotes national culture, sets off the festive atmosphere, establishes a platform for exchanging local cultural customs, enriches campus culture and enlivens students' after-school life.

Content and process of intransitive verb activity

1。 Phase I preparation

Prepare all kinds of movable equipment, assign and be responsible for project and personnel arrangement.

2。 Conduct corresponding publicity before the event: banners, radio stations and posters.

3。 The activity begins.

Popular games:

(1) pinball clip

2 players in each group, each 1 pair of chopsticks, 1 cup. After the staff announced the start, the time was 1 minute, and the players began to clip marbles. When the time came, the staff announced the end and counted the number of marbles in each cup. The winner with the largest number of people was awarded prizes.

(2) Dragon Boat Festival knowledge quiz

We hung a long rope around the venue, and the questions and answers about the customs and songs of the Dragon Boat Festival were posted on the rope in order.

If students know the answer to the question, they can write it down and answer it at the prize counter. The person who answers correctly will get a prize.

Seven, home activities:

Zongzi eating contest

Participants were blindfolded in groups of three. After the host announced "Start", each contestant made five turns in the same place, then found his own zongzi, opened the package as quickly as possible and ate it. When it was completely swallowed, he raised his hand to signal the host to declare the game over. The prize will be awarded to the winner who finishes the game in the shortest time. The other two handed out souvenirs.

Eight, canteen publicity and return visit.

Promote the canteen through home activities and strengthen communication with classmates.

Nine. During the activity

1。 During the activity, a big banner was specially made and hung at the south gate of the canteen.

2。 During the activity, posters were made and posted in obvious places on campus.

3。 Publicity documents, notices and other relevant publicity materials related to the activities shall be specified.

4。 During the activity, the staff of the Food and Beverage Service Bureau made great efforts to publicize the sponsors.

X. After the activity, there will be a summary and review, and the life content and process will be described in detail through beautiful photos.

Dragon Boat Festival planning book template model essay II

1. Promotion time:

From XX to XX, * * 8 days (Dragon Boat Festival in XX)

Second, the promotion location:

XXXX

Third, the promotion theme:

XXXX milk tea, XXXX makes sense! XXXX milk tea, condensed milk has rich and mellow taste, silky taste, stronger fragrance and milk fragrance, rich and smooth, and touches the heartstrings! The entrance is slippery and the heart is sweet.

Fourth, the theme goods:

XXXX milk tea with rich flavor and XXXX milk tea with condensed milk flavor.

Verb (abbreviation of verb) activity background:

In recent years, cup milk tea is popular all over the world. Wahaha, unify the brand strategy and develop bottled milk tea.

As one of the leaders in the beverage industry, XXXX is not to be outdone. Recently, a kind of bottled milk tea for pets appeared in the market, which is "XXXX milk tea" carefully developed by XXXX. Products are divided into "fragrant" and "condensed milk".

It is understood that in order to change the situation that Uni-President and Wahaha bottled milk tea are divided into two, this milk tea wants to get a share in this market segment. At present, the retail price of the market is also 4 yuan.

The opportunity of bottled milk tea is to become an autumn and winter beverage and make up for the blank market of the whole beverage industry. At present, the time for XXXXXXXX milk tea to go on the market is not mature enough and has not been recognized by consumers, so the sales volume is not optimistic.

The purpose of intransitive verb activity:

Effectively let customers know about XXXXXX milk tea, enhance the awareness of XXXXXX milk tea and increase sales. Change the situation that XXXX is divided into two, and increase the market share of XXXX.

Seven. Activities:

Activity 1: "Buy zongzi, mung bean cake and send XXXX milk tea"

Customers who buy zongzi and mung bean cake can buy a bottle of XXXX milk tea with the receipt and 1 yuan.

Activity 2: "Buy two bottles of XXXX milk tea to send beautiful cups"

Activity 3: "Customers can participate in the free goods appraisal activity, with the original price of the first item and half price of the second item."

Eight, operation process:

leave out

Nine, advertising

Promotion desk, display board, publicity, hand-painted POP, in-store broadcast.

X. timetable for preparatory work

leave out

XI。 cost budgeting

leave out

Twelve. Promotion effect prediction

Pre-post comparison method

Dragon Boat Festival activity plan template model essay 3

I. Analysis of activities

The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, to commemorate Qu Yuan and to preserve folk traditions, many publicity activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education". And give back to customers, hoping to improve the popularity of shopping malls, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.

Second, the activity time

20xx June x day.

Third, the recommended activity title

Smell Ai's "pearl" thousands of miles away.

Four. Activity content

(A) "jiaozi, Love" Competition

On the day of the event, a jiaozi Production Competition was also held, which narrowed the distance between our store and consumers, and also enabled the contestants to enhance the feelings among family members through this event. After the activity, Zongzi will be distributed to social welfare centers such as nursing homes and nurseries.

Target audience: on-site customers or community residents.

Activity mode:

1, within 5 minutes, let's see which player's zongzi is wrapped quickly and well.

2. The top three and the most photogenic "Zongzi Award" are judged by customers themselves.

3. The winners will issue corresponding "gifts".

Everyone who takes part in the competition will get a souvenir.

5. After the competition, send the finished zongzi to social welfare centers such as nursing homes and nurseries.

Note: This activity needs to control the time and the number of participants.

(2) Dragon Boat Festival Xiangzi Fishing Competition

Activity time: June X.

Venue: West Gate of Shopping Center

Activity content: Dragon Boat Festival is here. Do you want to get holiday gifts when shopping? Then come and join our competition!

Anyone who buys over xx yuan on the same day can participate in the "Xiangzong Fishing Competition", fishing once for over xx yuan (limited to 1 minute), fishing twice for over xx yuan, and so on, and so on. According to the "delicious jiaozi" caught, get the corresponding gift. The number of gifts is limited, first come, first served, until the fishing is over.

Props: several bamboo poles, ropes, zongzi, etc! The gift is the "Zongzi" you caught.

(3) "Stand up, Stand up" Egg-laying Competition

Activity content: Anyone who purchases over xx yuan on the day of the activity can participate. Each participant will hold an egg and let it stand naturally without any external force. The winner will get a gift, and the unsuccessful one will get a souvenir.

Activity time: 5 minutes, each person is limited to play once.

Venue: West Gate of Shopping Center

Target audience: Anyone who is interested can sign up for the event.

Expected effect: through this "new" gameplay, everyone will be happy to shop.

Verb (abbreviation of verb) activity promotion

1. publicity vehicle: rent 3 publicity vehicles to carry out activities and publicity in the main crowd gathering places in the city.

2. Members' mobile phone messages, reminders sent from the mall every 5 minutes through the public address system, X-display stands at the door, horizontal vises, etc.

Six, the coordination of various departments

1. The planning department is responsible for the planning and publicity of the event.

2. Business departments should do a good job in explaining activities and linking brand discounts.

3. The main service desk should do a good job of event broadcasting and customer explanation.

Dragon Boat Festival activity planning book template model essay 4

I. Theme of the event

The Dragon Boat Festival Shopping Carnival presents gifts and offers true feelings.

Second, the activity time

Xx，xx，xx-xx，XX

III. Contents of activities

1. On the day of Dragon Boat Festival, the first xx customers with membership cards will be given a zongzi if they buy at least xx yuan at one time in the supermarket.

2. Throw dice to win eggs

During the activity, the supermarket will shop all over 38 yuan at one time, and you can roll the dice once to get the same number of eggs according to the number of points you throw.

Prepare a big dice with a diameter of 800×800 (white scarlet letter)

Prepare egg tickets, the types of which are 1, 2, 3, 4, 5 and 6 respectively.

Timetable:

The department in charge of this project needs time.

There are not less than 30 kinds of special stores in the fresh and rental areas, and at least 2 kinds of goods with shocking prices line up every day before xx months.

Selection and collocation of other special offers:

1. Purchasing and distribution communicate with the department heads of each store to contact the featured products that are suitable for each store and have strength.

2. There are no less than xx kinds of specials in each store, and there are at least xx kinds of goods with shocking prices lined up every day before xx months.

3. Gifts: The store cooperates with the activities before xx months.

4. The photo operation department is on xx-XX.

5.DM single-page production and operation department xx-xx.

6, inkjet, photo production operation department xx months ago.

7.DM single-page distribution store xx month xx day

Publicity method:

1, DM advertisement:

Xx supermarket xx

Xx supermarket xx

Xx supermarket xx

Cost * * *: xx

2. Inkjet photos

Xx supermarket xx photo version xx costs xx yuan.

Xx supermarket xx inkjet xx costs xx yuan.

Xx supermarket xx photos xx expenses xx yuan

Cost * * *: xx yuan

3. Out-of-store: All stores contact suppliers for off-site performance and product display.

In-store: during dm one-page publicity, stacking and poster publicity activities.

Dragon Boat Festival activity planning book template model essay 5

I. Theme of the event

Taste the traditional Dragon Boat Festival and experience colorful life.

Second, the preface of the activity

On the day of Dragon Boat Festival, the supermarket will provide you and your family with a warm shopping place with a brand-new activity section and its contents, so that you can feel an unforgettable Dragon Boat Festival.

1) Activity time: XX, XX, XX-XX, XX.

2) The purpose of the activity:

(1) Create a festive atmosphere to attract Hangzhou citizens;

② Enhance the brand image;

(3) increase the share and promote sales;

(4) To achieve a win-win situation for dealers, consumers and supermarkets;

(5) directly attack competitors.

3) Location: supermarket chain in XXXXXXXX.

Three. Specific activities

1, "Guess jiaozi"

During the promotion period from XX to XX, customers who have made a one-time purchase of more than XXXXXX yuan in various supermarket chains in XXXXXX can participate in guessing beautiful zongzi activities with computer receipts.

Activity mode:

Set up a promotion counter at the entrance of the shopping mall or next to the freezer to let customers guess the brand and price of zongzi. The prices of commodities executed by the purchasing department must be quite low, and they should be sold to customers at unexpected prices, so that customers can feel real benefits and lay the foundation for selling beer during the next festival.

2. Dragon Boat Festival in May, Hangzhou Carrefour jiaozi Competition.

1) operation steps: the purchasing department negotiates zongzi materials-materials are in place-activities are publicized-stores organize competitions;

2) Entries' prizes: if you own jiaozi, you will get more. The top three customers can get shopping vouchers ranging from XXXXXX-XXXXXX in the supermarket.

3. Different from "Zongzi"

1) Activity time: XX-XX.

2) Activity content: During the promotion period of XX-XX, customers who have made a one-time purchase of more than XXXXXXXX yuan in each supermarket chain can get a pair of plastic dumplings at the payment office with their computer receipts and participate in the prize-winning activities of dumplings. The total prize money of this activity is RMB XXXXXXXXXX.

3) Award setting

First prize: XX sets of water heaters /XX sets.

Second prize: XX bike /XX bike.

Third prize: hardcover zongzi XX box /XX box

Fourth prize: exquisite gifts worth XX yuan /XX copies.

Fifth prize: exquisite gifts worth XX yuan /XXXX copies.

4. On-site promotion of Zongzi

Activity mode: stacked display in the store, bundled sales, enough to buy gifts, free goods as a guide, and now sold.

1) For every XX Yuan You spent on shopping that day, you can get a high-quality zongzi provided by the supermarket, and so on.

2) According to the characteristics of Dragon Boat Festival, sell zongzi, preserved eggs, salted eggs, mung bean cakes and other foods at special prices to stimulate consumers' desire to buy. There are about XX items, including XX food items, XX non-food items and XX fresh items. Some goods were snapped up in limited quantities. Three days before the Dragon Boat Festival, zongzi and preserved egg gift boxes held a "big sale".

3) Zongzi suppliers shall provide on-site production, on-site tasting and on-site sales services for relevant professional Zongzi manufacturers.

Four. Other related activities

1, for specific groups: students and teachers; Directly enjoy a certain discount on the amount of shopping or give gifts;

Specific contents: You can enjoy a 20% discount or send designated gifts when you buy colorful promotional goods with your student ID card and teacher ID card, and each student ID card and teacher ID card can only be used once;

2. For ordinary consumers: give gifts; Specific content: 10% discount for buying colorful promotional goods or send designated gifts;

3, the specific way can also be based on the characteristics of different regions;

Verb (abbreviation of verb) related propaganda

1, two kinds of Dragon Boat Festival Zongzi publicity flagship stores hang publicity;

2.dm newsletter promotion (see annex for distribution quantity); The first and second issues of dm newsletter are XXXXXXXX, and the third newsletter is XXXXXXXX, with an average of XXXXXXXX for each store (stores close to each other can be appropriately reduced from the perspective of cost).

3. Off-site posters and on-site radio publicity.

Relevance support of intransitive verbs

Material support:

1. The purchasing department contacted to discuss XXXXXXXX dumplings as customer gifts;

2. The purchasing department contacted and discussed the materials of XXXXXXXX Jin of zongzi, and held a competition to make zongzi.

3. The purchasing department contacted to discuss the XXXXXXXX plastic jiaozi model;

4. Pop: Style: festive, fashionable, young and energetic, with red as the main body; Content: otherwise specified; Quantity: the counters and counters of each dealer depend on the specific situation; XX frame: same as pop packaging: special promotional clothing is used, and the style is the same as pop.

Personnel support:

Division of responsibilities of personnel:

1. Person in charge: coordinating, leading, planning, implementing, supervising, coordinating and evaluating this activity;

2. Material procurement: responsible for the preparation of materials needed for this activity to ensure timely delivery;

3. Business marketing personnel: responsible for coordinating dealers, training promoters, doing a good job in terminal distribution and display, and timely and accurate arrival of pop, XX racks and promotional materials;

4. Design Department: Discuss the design style and content with the business department, specifically responsible for the design of pop and shelves, and deliver them on time.

Seven. cost budgeting

1, "Beautiful Dumplings at Dragon Boat Festival, Free Shopping" activity: each store of beautiful dumplings is limited to XXXXXX/XXXXXX store = = XXXXXXXX.

2. "Hangzhou Carrefour guesses delicious jiaozi, which exceeds the price level" activity: (the quantity and price are decided by the sponsors in each store);

3. "Dragon Boat Festival in May, Hangzhou Carrefour Tangyuan Competition" activity: Tangyuan bulk rice each store XXXX kg/XXXX store = xxxxxxxkg.

4. "Different from the" Zongzi "activity: each store of plastic Zongzi is XXXXXX/XXXXXX = = =XXXXXXXX, and the prize is provided by the sponsor;

5. The materials and personnel for on-site promotion activities are provided by the supplier.

Total cost budget:

1, decoration, balloons, banners, theme display accessories, the average price of each store is XXXXXX yuan, and the cost is about XXXXXX yuan;

2. Flag hanging fee: XXXXXXXX yuan.

Total promotion cost in May: about XX million yuan.

Eight. Transaction process

1. Summary opinions of dealers, business marketers and other channels: provide detailed promotion plan opinions according to their respective conditions (completed on XX, XX);

2. Determine the responsible department and person in charge of this activity and the personnel of relevant cooperation departments;

3. Study and discuss the discount methods of dealers, the specific methods and themes of promotional activities, and formally start the implementation process of promotional activities;

Note: Dealer discount: In order to improve the distribution display of dealers' goods, sales discount will be given according to the performance of dealers' promotional products;

4. Materials: pop, shelves, packaging and other promotional materials are designed and produced before XX;

5. Internal cough? Business marketers, promoters): explain product knowledge, promotion details, specific requirements for commodity distribution and display, communication skills and dealer details in detail;

6. Dealer consultation and communication: Complete details such as purchasing, distribution, display, pop, putting on shelves and promotional materials before XX, and train relevant dealers.

This activity is divided into two lines: first, internal material preparation and personnel coordination; Second, external dealers communicate and coordinate.

Nine. Monitoring and evaluation

1. Effectively supervise the formulation, implementation, site, personnel and materials of promotion;

2. Supervise the effect of the dealer's implementation of the promotion resolution;

3. Evaluate whether the sales performance and image of the promotion activities have achieved the expected results;

4. Cost assessment;

5. Supervise the detailed rules for the release of promotional gifts to prevent them from being intercepted by dealers;

6. Data analysis of promotion performance.

X. comments

1) packaging: special promotional packaging is adopted to distinguish it from other normal products. It is suggested that red be used as the color to reflect the characteristics of festive festivals, which has a strong visual impact;

2)pop, shelves and promotional materials: all are red, which further enhances the visual impact; The promotion information should be simple and clear;

3) All business personnel, marketing personnel, business personnel of dealers, promoters, etc. Should receive special training and master all the details and related matters of promotion activities;

4) Each department must complete relevant affairs within the specified time;

5) Improve the communication and coordination mechanism.

What are the requirements for art recruitment? 1, graduated from relevant professional colleges such as art, animation or art design, and has a strong artistic foundation and unique views on website color and composition;

2, proficient in photoshop

3. Proficient in Web front-end development technologies such as HTML, CSS and JavaScript, proficient in DIV+CSS page layout, familiar with W3C page standards, and able to write page codes by hand;

4. Use dreamwaver skillfully

5. Master HTML5, CSS3 and jQuery.

6. Have a high artistic foundation and aesthetic ability; Able to independently carry out website art design;

7. Please attach real design works or links to your resume, and please provide works when applying;

8. Working experience is preferred.

：

First of all, the artist:

Artists generally refer to technical talents who process and create plane, color, tone and creativity, and are divided into plane artists, web artists and three-dimensional artists. Generally, you need to be proficient in design software such as Photoshop.

Second, the employment prospects:

Although we are in the computer age, it is easy to design anything, but the stereoscopic impression, visual impact and personalized effect of POP hand-painted posters are beyond the reach of computers. POP is the abbreviation of "Pointofpurchase", which translates into store promotion advertisement.

According to the survey, there are more than 3,000 POP artists in Beijing market alone, and each artist has 10 positions to choose from. So the employment prospects of pop artists are very optimistic. In addition, the treatment of POP hand-painted commercial artists is also quite generous. Professional commercial artists working in Wal-Mart, Carrefour and other enterprises can earn more than 7,000 yuan a month.

Such artists have good professional quality, can correctly understand corporate culture and sales concepts, and can put them into hand-painted POP posters to achieve the purpose of increasing sales.

People's Republic of China (PRC)'s Ministry of Culture, China Cultural Management Art Committee, initially divided POP hand-painted commercial artists into three grades. The certification of "POP Hand-painted Commercial Artist", "POP Hand-painted Commercial Planner" and "POP Hand-painted Commercial Senior Planner" has been implemented nationwide, and the qualification examination for practitioners has been started.

There are many shopping centers, supermarkets, bars and cafes all over the country. The more places where fashion consumption is concentrated, the more inseparable it is from POP hand-painted posters, which is an infinite space for hand-painted artists to display their talents.

References:

Art design