Return to work recruitment language

If the epidemic has pressed the "pause button" for the market economy, then for the catering industry, the "delete button" must be pressed.

The life of "staying at home" makes a group of catering enterprises face the crisis of "unable to find people" or even closing stores. Jia, chairman of Xibei Restaurant, has become a true portrayal of the catering industry.

The epidemic has made the winter in the catering industry longer and colder than any other industry.

Cash flow and supply chain are the lifeblood of catering enterprises. Offline stores are closed. Even if the take-away business is opened, many people still choose to cook by themselves. Take-away orders are not the same as those in previous stores, and it is even more difficult to ensure the normal operation of cash flow.

On the other hand, the epidemic situation leads to road closure and transaction delay, which makes the resumption of production in the upstream of the industrial chain inefficient. Even if you open a shop, there may be a dilemma that business comes, but there is no food to serve.

The importance of catering to the whole national economy is self-evident. How do these self-financing catering enterprises survive under the epidemic situation? Almost at the same time, Meituan released a new quarterly financial report. Judging from the financial report data, the catering industry is undergoing a subtle improvement, and Meituan Takeaway is also helping the catering industry recover in its own way.

Throughout 20 19, Meituan Takeaway delivered a good report card.

According to the 20 19Q4 and annual financial report released by Meituan on March 30th, Meituan's business continued to grow, and its total revenue increased by 49.5% year-on-year. Among them, the revenue of food and beverage take-away business increased by 38% within one year, reaching 392.7 billion, the largest increase.

It can be seen that the continuous improvement of people's lives has also enabled the US Mission to realize its mission of "helping everyone eat better and live better".

However, the revenue growth of take-away orders has not brought considerable profits, and the business is still in a state of high investment due to the corresponding increase in the cost paid to take-away riders. The financial report shows that the sales cost of food and beverage take-out increased by 35.7% compared with last year, from 32.9 billion yuan to 44.6 billion yuan. In addition, the data shows that 80% of the takeaway commission is used to pay the rider's fee.

Many people think that the rider's income comes from the extra delivery fee paid by consumers when ordering takeout, but it is not. In most cases, the distribution fee is not enough to bear the rider's distribution cost, and the insufficient part is often the additional subsidy of the platform.

These subsidies come from take-away commissions. If you choose your own catering enterprise, the commission paid to Meituan for take-out is between 3% and 4%. However, if they are delivered by riders, they need to pay a fee of 15% to 2 1%. As can be seen from the financial report, these commissions are mainly paid to the riders. Throughout the 20 19 year, the number of riders on the Meituan takeaway platform reached 3.99 million, and the wages behind these people need to be paid through this commission.

It is worth pondering that while the take-out has suffered losses, the US group take-out has strengthened the investment in the rider's cost. During the outbreak of the epidemic, the US Mission recruited 450,000 new riders, most of whom were migrant workers in the life service industry and manufacturing industry affected by the epidemic.

Takeaway riders have become one of the choices to solve employment. Only in the Report on Employment and Poverty Alleviation of Takeaway Riders released by Meituan 20 19, it is shown that there are 257,000 people in the hands of Meituan riders who are poor people who have set up files and set up cards. By becoming a rider, the proportion of poverty alleviation reached 98.4%.

The importance of riders to take-out is self-evident. After the outbreak of the epidemic, the US group's take-out has also fallen into the dilemma of the catering industry to a certain extent, but the rider's hard cost has increased investment, which is a calm and courageous approach.

In the predicament, only by calmly coping can we find a breakthrough for deus ex. Riders are not only an essential part of China's urban ecology, but also an important "ferryman" in the epidemic.

It is precisely because of this that the US group's take-out is particularly "generous" and attracts more riders, not to generate income, but to help catering enterprises restore production and social order.

Takeaway riders have become "urban ferrymen" in the epidemic, and the US group take-out has become the "invisible hand" behind the recovery of the catering industry.

All long-term development requires huge short-term costs. As can be seen from the income growth of the take-away business in the financial report, the US group take-away is actually fully hopeful to achieve profitability. However, the US Mission chose to give up short-term benefits, but instead increased many cost items and amounts during the epidemic.

In addition to the newly recruited 450,000 riders mentioned above, Meituan Takeaway also provides low-interest loans, traffic and commission support on the merchant side.

For example, Meituan cooperated with banks such as Bank of Jiangsu and bank of tianjin, and provided preferential loans of 20 billion yuan to merchants all over the country.

For another example, for catering and local life service merchants in Hubei, Meituan proposed measures to reduce or exempt commissions. For new cooperation and renewal nationwide, the annual fee will be extended for two months.

Of course, many businesses are facing more than just financial difficulties. The epidemic has also pressed the fast forward button for the digital transformation of catering enterprises, forcing enterprises to conduct more efficient online operations in order to survive. Provide 3% to 5% commission refund to high-quality take-away merchants, and the returned commission will be directly credited to Meituan account, which can be used for online marketing and traffic promotion, further promoting the digital reform of catering enterprises.

In the state of tight supply, time and funds, it is also useful for Meituan Takeaway to establish a fast-track business for digital upgrade of B-end catering merchants. Fast donkey purchase will increase the supply guarantee for merchants during the resumption of work, and promise that the supply chain will "guarantee the capital and protect the goods" and deliver the goods within seven hours at the earliest.

It is better to teach people to fish than to teach them to fish. Therefore, Meituan University added free training courses during the epidemic. The content of the course is mainly aimed at food safety, peace of mind, non-contact management, and the interpretation of fiscal, taxation, finance and hard-working policies during the epidemic, guiding merchants to resume production and work from the forefront, taking the crisis as an opportunity.

The ecological circle of local life service of Meituan takeaway that has been built before has also been verified at the critical moment of the epidemic. In the B-end business of finance, commercial loans, Meituan payment, Meituan take-out in order distribution, steamed bread recruitment at the customer end, fast donkey business of Meituan University and restaurant management system, the huge take-out army has been given the opportunity of systematic training.

Behind the whole system, the blueprint of Meituan's takeaway emerged: working hard for the upgrading of the entire catering ecological infrastructure, long-term interests are above everything else.

For the abandonment of short-term profits, adhering to the consistent long-term doctrine has become the only criterion that can really decide whether an enterprise will stay or not. Meituan take-out is also using its own examples to make more catering enterprises realize that this is not an epidemic war only about their own survival, but a historical opportunity for self-experience and upgrading.

The epidemic has seriously frustrated the catering industry, but it does not mean that the catering industry has been depressed since then, but it is more likely to accelerate the transformation of the catering industry in the new era.

The increased investment in take-out by Meituan makes the Internet and localization of catering more prominent, and also makes it more deeply bound with catering enterprises. This is not only a short-term strategy in an emergency, but also a long-term consideration. The financial report is only a phased summary of the past, and the transformation of catering enterprises by Meituan Takeaway continues.

In addition, the new infrastructure is at the right time, and the epidemic situation has fully verified the role of new infrastructure in all walks of life.

Take the US Mission Takeaway as an example. During the epidemic, providing consumers with contactless distribution, reassuring contactless distribution, putting in intelligent take-out cabinets, increasing the income of riders, accepting more employed people, and providing loans and digital traffic and service support to businesses all reflect the ubiquity and charm of "new infrastructure".

Although there is financial pressure in the short term, in the long run, what the US Mission has come up with is to make the whole ecology stronger and resist the long winter.

After the epidemic, I believe that the value measurement of US group take-out will change from short-term income and profit to long-term market and social value.