Just switched to new media operations, what should novices do? Ask for advice.

Let me make a list of the contents to make it clearer and easier to read ~

Step 1: Understand the real new media operation.

The second step of turning to new media operation: AARRR funnel to understand operation

Step 3: Make a new media operation portfolio.

Switching to new media operation and expanding: the core competence of lifelong learning method

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? Step 1: Understand the real new media operation.

Into the pit, a new media person, must see (on-in bilibili-Kaka):

Bilibili up- Kaka

Please don't switch to new media easily (bilibili UP- Han Han included).

Han Han Han Han

The above two up are both practitioners in the new media industry, and they also talked about the main points of new media operation:

1. Know yourself first.

For your own understanding, you must be profound and understand your own personality traits, professional expertise, and your own desires.

2. Really, really tired

The operation of new media basically needs to take a computer with you at all times, because you have to work at all times and think about how your work will be carried out every day. If you are afraid of being tired, you should really think about it, but you will grow a lot when you are tired, for example, you can meet many Daniel.

3. WeChat official account update

We need the topic selection, the first draft and final draft of the official WeChat account, the typesetting and the dissemination of the official WeChat account.

4. Promote through various channels.

For example, the promotion of Weibo, Little Red Book, Zhihu, Today's Headlines and so on.

5. Background maintenance

Friends circle publishing, user authorization maintenance, user WeChat query maintenance.

From these two videos, we can see the real situation of a new media industry. Before switching to new media, you must know yourself and this industry, and then consider whether to switch careers.

The second step of turning to new media operation: AARRR funnel to understand operation

1. Recruitment requirements for new media operation positions

As can be seen from the above figure, new media job hunting needs to know all the platforms of new media, good writing skills, ability to seize hot spots, excellent planning skills, fission poster design skills, data analysis skills, and teamwork negotiation skills.

2. How to understand the requirements

The definition of returning to new media: new media operation is to help users better achieve the original goal of purchasing products (recommendation rate) after purchasing products through new media means, so that more users can recommend more users to buy products or buy more products themselves (repurchase rate).

We combine the above ability requirements, in general, in order to let customers pay the bill. Around this general purpose, how should we understand the ability requirements?

A. pull new (let your potential customers start to notice you):

There are our potential customers in various channels, such as WeChat official account, Zhihu, Douban, Weibo, App, search engine and so on, which requires us to master all new media channels skillfully.

Then, after being familiar with various platforms, I began to export content, and content in contemporary society is king. So on this basis, we must write good content, put it on various platforms, and let potential users pay attention to us, which requires us to have good writing skills.

In the era of traffic, people must pay the highest attention to hot spots, so this requires us to have the ability to seize hot spots.

Then we wrote articles with hot spots or originality and published them in various channels, only to find that the growth of fans was slow. At this time, we need to do some activities to stimulate customers, such as collecting posters for free and so on. This requires excellent planning ability.

We all know that if we write articles by ourselves every day, we will be very tired. At this time, it is necessary to reprint the article, and at this time, it is necessary to cooperate and negotiate.

? A. Promotion activities (to get your potential customers to start using your products):

At this stage, we have attracted customers' attention, so we need to get customers' information to facilitate the next work.

So, how to get it? When he registers your product, you must write a form to get information. Why should someone listen to you to register? At this time, human weakness is needed. We will give him welfare and let him register the form. How to write this welfare is a part of copywriting ability.

After writing this copy in the form of 299 gift package, it is necessary to design beautiful pictures to increase appeal, which requires fission poster design ability.

Finally, after finishing this series of activities, you can post articles, and then analyze and correct the content and delivery channels through customer responses. This is the ability of data analysis.

? R. keep (keep your customers concerned about your products):

Customers first paid attention to us because we wrote an article. If we don't follow up (send an article), then the customer may never open this official WeChat account again and will not delete it in the future.

What should we do at this time?

We can increase our contact by constantly creating the content that customers like, and we can also provide him with many valuable dry goods, benefits, coupons, benefits and so on through SMS and email.

Different links have different contents. We want users to feel that we are always with them, so that users will be more sticky. In the process, we will also cycle the above capabilities.

R. revenue (let customers pay for our products):

In the end, all we do is take money from the user's pocket. This requires that our products can truly meet the needs of customers. After users pay attention, they also agree with your product, but they haven't bought it yet, so we need to analyze it and find out which link has problems to adjust.

? R. recommendation (let customers recommend our products):

At this point, it is to make customers feel good after buying and using, and customers can recommend it to people around them.

Step 3: Make a new media operation portfolio.

? 1. New Media Operation Highlights-WeChat Official Account

Looking back at this operation process, we can clearly feel that this is a funnel of "growing hackers".

We need to speak in portfolio at any time, so we can create a new media account ourselves and then operate this account with the goal of selling products.

We can make an official WeChat account project according to our hobbies, specialties or various resources, and then try to promote the operation of this account by selling products. When the number of fans of this account increases from 0 to 300 in 1 month, you have professional operational thinking and skills.

Can you click on the link/register? InviteCode=IN9MV, free study in self-study room of semi-private schools, and gain project experience after seven days of growth.

? 2. Benchmarking the official WeChat account-optimizing the official WeChat account.

? A. Why do you want to dismantle the official WeChat account?

? A. for competitive product analysis:

Dismantling the official WeChat account can quickly understand competitors. For example, two young people are selling mobile phones, but one person sold 10 mobile phones in the morning, and the other didn't sell any. At this time, people who sell less should analyze why there are so many people who sell more, so as to improve their marketing goals.

? B. study the bottom of the iceberg:

We all know the thinking mode at the bottom of the iceberg. The title of the article that was popular ten years ago has been revised, and it will still be popular after typesetting. Why? Because the author of the article runs the bottom thinking mode, which directly pokes at human nature, and human nature will not be out of date.

? C. learning to adopt optimization:

You can learn excellent places, such as logical typesetting format, so as to optimize and modify your own articles. Excellent articles must be first-class in both content and layout. If our content is ok, we can learn their typesetting format to optimize our article.

? B. Those official WeChat accounts will be dismantled.

? A. Selection criteria:

You must choose excellent WeChat official accounts before dismantling, so the characteristics that these excellent WeChat official accounts need to meet must be the rapid growth rate of 1 year and a half. If it is a long-term stable growth, it is certain that the platform is difficult to imitate;

The ultimate goal of WeChat official account is to make money, so we should choose those that have achieved good returns;

When we analyze, we must analyze what is unique and what is novel and creative, so as to attract users better;

Sometimes you can also study the staffing of the research group, because the articles are written by people, and everyone's experience and mentality are different, so the members of the research group can understand their articles better;

Personal hobbies, of course, pay attention to whatever you like ~

? B. How to find a good official WeChat account:

You can find friends and relatives to recommend, because some excellent numbers are less;

Of course, you can go to the new list to recommend it;

We can also go and see how our family account is progressing.

Hot search account, this fast-exploding account is also worth analyzing;

Specific search, this corresponds to personal hobbies ~

C. How to dismantle the official WeChat account?

? A. information collection:

When we disassemble the articles of WeChat official account, we can look at the historical information of their account articles. In different development periods, the style of WeChat official account may also be changeable;

Seeing is believing, but hearing is false, we can interview the owner, and what we say is always more in line with his inner thoughts;

Of course, if you can't find the main characters to interview, or because of various understandings, you can find some news media to report;

Company business information, this information is generally correct, after all, the country seals;

For company recruitment information, you can look at the signboard information. If they recruit anyone, it means that they lack talents in this field, or there is a new trend in the future development direction.

? B. combing veins:

We can analyze it by combing the crowd positioning in the history of large-scale development;

It can also be operated by combing large content articles, which are different in different periods;

The promotion of the official WeChat account also reflects different stages of development, so we can sort out the large-scale operation and promotion;

Study the realization method of large size, as above;

Dismantling the characteristics of others, such as some official WeChat accounts, each article ends with a golden sentence, which can increase users' sharing.

? D. Recommended tools for dismantling official WeChat accounts

a.BlueMC

B. Entrance

C. New list

D. clear wave index

F. Weibo index?

E wechat index: compared with other data, wechat index is the most objective and comprehensive?

G. sogou search: Can you search the official account of Noodles WeChat?

F.OneNote notebook: organize and record notes.

H. spiritual mentor:

? Switching to new media operation and expanding: lifelong learning method is the core competence

1. Efficient and practical tools

A. today's love: this software is highly recommended to everyone. The main function of this software is to count time expenditure. You can set up projects according to your own needs and define the target completion time, thus forcing yourself to invest in learning every day.

B. Graphite document: We strongly recommend this one. Graphite document is a document that can be uploaded and modified in real time, and can be modified by many people in collaboration. Anyway, I think it is much more useful than taking notes. Moreover, the graphite document also supports Markdown, which is convenient for our text editing.

C. Obedience of American TV series: I saw this software on Zhihu, and it was really convenient after downloading. American TV shows have no subtitles, English subtitles, Chinese subtitles and bilingual subtitles, so I watch too many movies ~

D. Don't miss friends who like the whole history ~ This APP can really be called an encyclopedia of history. You want to check Li Bai, yes, the relationship diagram is ready for you, and the portfolio is ready for you; There are ancient and modern maps of China, scientific and technological development, painting appreciation and music listening. I can't finish talking. I have recommended all my friends and relatives around me, hahaha.

2. Self-improvement books

A. "How to study effectively"

B. Ways of learning

C. principles

D. A complete handbook of copywriting

E. Content marketing

F. "Let nature be free"

3. Continuously improve the curriculum?

How to learn: Practical thinking method of learning difficult subjects: This course can accurately recommend courses to you according to your industry orientation, which is very humanized and can be seen by interested friends.

The new media study room and the full-stack new media seven-day growth plan: both are project-based new media operation courses, and both are free. You can earn money by studying. What are you waiting for? Let's do it ~