Why should we be diligent in thinking and actively innovate?

A well-known company recruits a business executive, and the exam topic is selling combs to monks. An applicant replied: "I can go to the abbot and say to him,' unkempt appearance is disrespectful to the Buddha, and we should put some combs in front of the incense table so that good men and women can comb their hair." "So the abbot will definitely buy my comb. The company sent him to the abbot, and the applicant sold the 10 comb. Another applicant went to the temple and sold 500 combs at a time. It turned out that he said to the abbot, "People who come in to burn incense and worship Buddha are very religious. Gifts should be given to temples to encourage more good deeds. The words' Jishan comb' engraved on it will be very popular, and the incense in your temple will certainly flourish. "Finally, the applicant became the business director of the company.

Monks didn't use combs, but this clever candidate was able to get monks to spend money on 500 combs. His courage to break away from conventional thinking is an important factor of success.

Hilton, the world's richest man and hotel king, said: "A piece of pig iron worth $5 can be worth 1.05 after being cast into horseshoes, more than $3,000 for industrial magnetic needles and up to $250,000 for watch springs." Deliberation is really the golden advice for investment and business.

There was a man in Shenyang who made a living by collecting rubbish. One day, it occurred to him that he made some money by collecting a can. If it is sold as a metal material, can it be sold for more money? So he cut an empty jar into pieces, melted it into a nail-sized silver-gray metal, and then spent it in 600 yuan for testing at the Municipal Institute of Nonferrous Metals. Someone told him that this is a very expensive aluminum-magnesium alloy. He calculated an account: at that time, the price of aluminum ingots in the market was between 6,543.8+0.40 million yuan per ton and 6,543.8+0.80 million yuan, and each empty can weighed 654.38+0.85 gram, with 540,000 pieces per ton.

Selling materials is six or seven times more expensive than selling canned goods. So he decided to recycle cans for smelting. In order to attract people to sell empty cans, he raised his recycling price from a few cents to 1.4 cents, and printed the recycling price and the designated purchase point on the card and distributed it to all waste collectors.

After a week, the man rode his bike to the designated place, which was a big surprise: many trucks were waiting for him, and the cars were full of empty cans. On this day, he recovered more than 654.38+0.3 million, two and a half tons. He immediately set up a metal recycling factory. In this way, in one year, he refined more than 240 tons of aluminum ingots from empty cans and earned 2.7 million yuan in three years. He jumped from "scavenger" to a millionaire.

A man who scavenges for a living becomes a millionaire because he is diligent in thinking and turns waste into treasure. Everyone's innovation may produce endless charm. There is no shortage of people who can work, but people who can think.

Akio Morita, one of the founders of Sony, is a person who likes thinking and actively innovates technology. He often uses brand-new research ideas to make Sony in a leading position in the same industry in the world with its unique development system and strong technical support ability. At the same time, new technologies and products are constantly being introduced. Within the company, the business philosophy of "research makes it different" and the style of diligent thinking and active innovation enable Sony to lead the trend and always be at the forefront.

After Sony made some progress and expanded its influence, Akio Morita began to lead Sony to develop its own new generation of leading products. At first, they chose the steel wire recorder as the development direction of the company's new leading products, but in practice, they found that it was impossible to buy magnetic steel that met the requirements of tape recorders in Japan, and it was also difficult to produce recording steel wires. Akio Morita didn't give up, although he couldn't buy magnetic steel that met the requirements of the tape recorder. He keenly felt that with the accelerated pace of modern life and the further improvement of people's living standards, people's demand for tape recorders will increase, and its market space will be very broad. Just as the company's leadership has been thinking about how to break through the limitation of raw material supply and continue to study the steel wire recorder, an accidental opportunity made them change their minds. One day, Masaru Ibuka, one of the founders of the company, saw a tape recorder at the Japan Broadcasting Association. This kind of tape recorder not only has low noise and good sound quality, but also is smaller than steel wire tape recorder. He immediately realized that the tape recorder would soon replace the wire recorder and become the main recording tool.

Ibrahimovic and Akio Morita immediately decided not to develop wire recorders, but to develop tape recorders. However, the road to developing tape recorders is not smooth. They first encountered the problem of spending 500 thousand yen to buy technology patents. At that time, 500,000 yen was astronomical, but they had to go all out to open the market and occupy a decisive position in a certain product production field. But when they solved the problem of purchasing the patent, the tape recorder they worked so hard to produce was ignored. Because the purchasing power of most Japanese people was still very low at that time, the main part of their income could only be used for survival. A tape recorder of 6.5438+0.6 million yen is a luxury for most Japanese. However, only when products enter the market and reach consumers, can the transformation from production capital to monetary capital be completed, and the success of marketing determines the fate of the company.

After careful analysis and market research, the company believes that in the short term, the sales target should be those units that have the ability to buy and need tape recorders.

With the new marketing concept, the market will open immediately. News agencies, restaurants, shops and even judicial departments and procuratorates have a large number of orders. The company improved its products in time, miniaturized the tape recorder, and took advantage of the opportunity of popularizing audio-visual education in Japanese schools at that time to successfully enter the field of education. In this way, the company's development began to enter a virtuous circle stage.

One day, retired Masaru Ibuka came to Akio Morita's office with a portable tape recorder and a pair of headphones, complaining: I like listening to music, but I don't want to influence others, and I can't sit still all day and want to walk around, so I have to carry this heavy tape recorder. Ibrahimovic's complaint inspired Akio Morita's imagination: Yes! A compact portable single player should be developed. In that case, young people who like listening to music and elderly people who have nothing to do will definitely like it very much.

Akio Morita means what he says, although many people in the company are content with the status quo and are unwilling to take risks to develop this portable computer for listening to music. However, Akio Morita, who likes innovation, pushed his way through the crowd and said that he should take responsibility for the failure. Thus, from June 65438 to June 0979, Sony officially launched the product "Walkman" to the market. Its sound quality is clear and fidelity, and its style is small and exquisite. The price of 30 thousand yen is also suitable for young people's pockets. "Walkman" quickly became popular in the Japanese market, and then it became popular in the international market. At the same time, "Walkman" also promoted Sony's earphone production, making them among the largest earphone manufacturers in the world, occupying half of the Japanese market.

A small Sony "Walkman" suddenly changed the habit of listening to songs for most people all over the world and changed their leisure style. Some famous music conductors, such as Seiji Ozawa, Karachan and zubin mehta, also like walkman. "Carry-on letter" not only brought huge economic benefits to Sony, but also brought a high reputation. And all this is because of Akio Morita, who is diligent in thinking and dare to innovate.

Darwin once said: "toughness is also a kind of combat effectiveness, and it is also an important combat effectiveness." It is not the most powerful or intelligent species that can survive, but the most fickle species. " This resilience is mainly manifested in the ability to innovate when dealing with things, and innovation is the most powerful support for rapid development. Jack Welch said: "In the current competitive new economic era, the lack of innovation and progress is a very dangerous signal for an entrepreneur." Innovation means that when dealing with things, you can bravely break through the shackles of conventional thinking and put forward new and unique ideas and methods. This is a creative way of thinking. In the process of constantly asking questions, innovation is of great significance, and diligent thinking is an essential quality for innovators.

Thinking and innovation are the soul of a nation's progress, the inexhaustible motive force of a country's prosperity and the source of a person's career. Lack of thinking and innovation in doing things can only do one thing right at most, but not one thing well. Therefore, in order to improve work efficiency, we must have the consciousness of being diligent in thinking, actively innovating and being the first.

-Quoted from Yanbian People's Publishing House, a high-profile director and a low-key person.