Refers to the big IP layout and wins the right to adapt the online drama "Xie Wendong"

While many mobile game manufacturers are chasing IP, the leading mobile game publisher in China refers to Youfang Village, which has quietly laid out the IP series of online games and recently obtained the right to adapt mobile games in Xie Wendong.

Xie Wendong is China's first pure fighting network series, which is adapted from six original novels How Bad Guys Are Made. Directed by terry lin and Hu Zongxiang, and starring Wu Jianguo, Guo Qiang and Phil, the play has been played more than 2.5 billion times in Thunder alone. According to Thunder, the research report shows that Xie Wendong has been sought after by many post-90s male groups.

Xie Wendong is the protagonist of the first masterpiece "How Bad Men Are Made" of the network underworld, with great influence and a high fan base. Some commentators think that? There is a Xie Wendong in everyone's heart? Wu Jianguo, an actor in the online drama Xie Wendong, also said? There are a thousand Xie Wendong in the hearts of a thousand people, but this time I showed my Xie Wendong to the audience wholeheartedly. ?

The online drama "Xie Wendong" restores the growth history of a gangster with the life experience of the protagonist Xie Wendong. At the same time, putting the story in the 1920s and 1930s to resist Japanese aggression with justice and violence gave the online drama Xie Wendong more national strength and positive energy. According to informed sources, the upcoming mobile game refers to Youfang Village, and while retaining the positive energy of online drama, it will cooperate with the starring of online drama.

In fact, online drama users with huge user groups and Internet features are more likely to be attracted by mobile games with the same name. It is not the first time that an online drama has been adapted into a mobile game. For example, Never Imagine and The Man of Dios have been authorized or adapted in the field of mobile games. The online drama released by Blueport Interactive is adapted from the mobile game "100,000 Cold Jokes", with an average daily recharge of 5 million yuan.

Online dramas and mobile games are naturally interoperable and functionally complementary. Compared with other types of IP, users of online dramas are more likely to turn into mobile games, and online dramas themselves pay more attention to the expansion of the industrial chain. Xiao Mingchao, a well-known marketing expert, said that from the brand point of view, online drama has more room. The core of online drama is the Internet, which has a complete chain from production to broadcasting to marketing promotion. ?

As early as 20 14, Zhiyoufang Village vigorously implemented the IP strategy, decisively obtained the authorization of the new book "I want to seal the sky" at a price of 6.55 million yuan, and planned to invest 1 100 million yuan to create a series of products. The acquisition of the mobile game adaptation right of Xie Wendong's online drama this time refers to another bold attempt and layout of Youfang Village in the IP field.

According to another source, Zhiyoufang Village has also obtained the authorization of mobile game adaptation rights of two powerful animation IP, Tiger X Crane and Meet Her Majesty, and further news will be announced in the near future.