Analysis of indoor diving entrepreneurial projects

Analysis of indoor diving entrepreneurial projects

In the bustling and crowded metropolis, there are such an unusual group of people. They wear oxygen tanks on their backs and black diving goggles on their heads. They regularly dive in the sea, enjoying the scenery completely different from the city and breathing different air. Stylish and mysterious diving has become one of the popular leisure sports. Diving is not familiar to ordinary people, but indoor diving has become a part of people's sports and leisure life because of its convenience and adaptability to the rhythm of modern cities. ?

Analysis of Entrepreneurial Projects and Risk Warning?

1. upfront investment: including purchasing diving equipment, training or recruiting coaches, renting shops, etc. Diving club is a special enterprise, which is more strict in obtaining various qualifications and costs more in time and so on. In particular, what is the approved business scope after being registered and audited by the Industrial and Commercial Bureau? Diving training? And after examination by the sports bureau, there is an open diving license. Therefore, this part must also be considered when calculating the upfront investment. ?

2. Location: For places with strong sports atmosphere, investors are less likely to own their own swimming pools. Obtaining cooperation agreements with swimming pools and other institutions is the key to site selection. ?

3. Threshold: Not any institution can offer diving training courses. According to the requirements of relevant state departments for diving clubs, qualified diving clubs not only need good teaching venues to ensure safety, but also diving instructors need to have job qualifications. At present, diving instructors in China are divided into three grades, including the highest three-star, and the three-star instructor certificate is completely universal at home and abroad. ?

4. Target customers: The general characteristics of divers are that most of them are well educated and have relevant knowledge, and they are high-consumption groups.

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5. Prospect: There were only two or three diving clubs in Shanghai last year, but now it has rapidly increased to 10. The diving market in China is still in its infancy, and there is a lot of room for growth. According to statistics, there are more than 2,000 diving clubs in France with a population of more than 60 million. Operationally, the time difference between cities is likely to create business opportunities. Investment projects should be decided according to the city's consumption capacity and consumption trend. Only by choosing a good major (whether coach or equipment) and planning more activities can we reduce the risk.

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6. Profit model: At present, the business model of diving clubs mainly makes profits by charging students teaching fees, selling diving equipment and developing tourism. Equipment purchase plus diving fee, the business line can be extended indefinitely, not limited to buying products. It is necessary to sell diving equipment in China now, but it will not be the main source of income. Due to customs duties, the price of diving equipment in China is much higher than that in Hongkong and other overseas areas, so compulsory consumption is not worth the candle. In addition, the business must be diversified, which can be divided into annual membership fee system, experiential diving, research diving and diving fees organized by clubs. In business, according to the level of customers, it is necessary to establish contact with relevant research institutions to help you go smoothly.

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Diving is not a dangerous sport. In the list of the most dangerous sports published by international sports organizations, diving ranks only 43rd, second only to football. So it is safe for people over 60 to dive. Among the existing customers, the ratio of male to female is 50% respectively. Due to scientific research, some female customers were attracted to the diving team.

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