General situation of Henan Zhongpin Food Industry Co., Ltd.

Henan Zhongpin Food Industry Co., Ltd. was established in 1993. After 20 years of innovation and development, it has become an enterprise group specializing in agricultural product processing, food manufacturing and cold chain logistics services. The group has 53 branches and subsidiaries, and its leading products include chilled meat and low-temperature meat products. Zhongpin trademark has been recognized as a well-known trademark in China.

From 65438 to 0993, Zhongpin Group started on the basis of the original state-owned food company, and after three system innovations, the core competitiveness of the enterprise was rapidly improved. In February 2006, Zhongpin Group successfully went public in the United States. On June 5438+February, 2007, the company was upgraded to NASDAQ Global Select Market, becoming the first NASDAQ main board listed company in China food industry, and its operating performance was widely recognized by investors at home and abroad. The comprehensive competitiveness jumped to the first group army in the same industry in China.

Over the years, Zhongpin Group has built a modern food processing and manufacturing and cold chain logistics service industry system, and established a unified, safe, efficient and coordinated supply chain system, which has promoted the development of agricultural products bases and increased farmers' income. Through regional layout, industrialized operation, standardized management, specialized development and international operation, a development model of "connecting markets with bases, industry driving regions and industry feeding agriculture back" has been preliminarily explored.

In terms of industrial layout, based on Henan, facing the whole country and integrating into the world, many industrial bases have been laid out in the central region with Henan as the center and in North China, Northeast China, East China and Southwest China, and 15 standardized food processing and cold chain logistics industrial bases have been built successively.

Zhongpin Group is committed to building a natural industrial chain. In the upstream breeding link, actively explore the development model of modern breeding bases. Through the "six-party cooperation", we will integrate feed, veterinary drugs and vaccine production enterprises and farms, realize industrial alliance, implement the "five unification" management model, and promote the construction of standardized farms.

In the logistics service and terminal construction, we should build a chain, group and network development model by means of standardization and information construction. Promote brand building by product development and market development; Establish a quality traceability system to ensure food safety; Implement brand extension with cold chain logistics service and enhance brand influence. The logistics service and market network covers 24 provinces and regions in China.

In terms of standard system construction and technological innovation, the company cooperates with universities and institutes to establish a Industry-University-Research combination mechanism, and has R&D platforms such as the National R&D Sub-center of Pork Processing Technology, the National Testing Center, the Henan Province Conditioning Meat Products Engineering Technology Research Center, the Henan Province Key Laboratory, and the Henan Province Postdoctoral Research Base.

From the source of agricultural products planting and breeding base to the processing process, from logistics distribution to terminal marketing, the company operates in strict accordance with the standardized process, realizing the standards, technologies and systems in line with international standards.

During the "Twelfth Five-Year Plan" period, the company will continue to rely on the advantages of regional agricultural products resources, be market-oriented, focus on agricultural products processing, food manufacturing and cold chain logistics services, and strive to build the company into one of the most valuable international food industry groups.