How to charge for operating WeChat official account?

The operation of WeChat official account is divided into the following parts:

1. People-oriented. This part of the cost accounts for 80% of the operating cost of WeChat. The primary work includes the background setting of WeChat official account, the writing of WeChat articles, and the interactive maintenance of WeChat fans. The quality and quantity of articles directly determine the cost of WeChat agent operation. Generally speaking, it is more appropriate for WeChat official account to publish 2-3 articles a week. The quality of articles can be divided into pseudo original and original. What is pseudo original? Just paste and copy everywhere and adjust some patterns to release, so the quotation is lower. Originality is a word-by-word code.

2. Development cost of WeChat. If you simply send an article, you don't need to develop it, but if you need to sell products and pay through WeChat, you need to develop it separately, and the cost of development is very expensive. The development of a micro mall costs tens of thousands of dollars, and of course you can buy some templates. This is cheaper, and it can be done for thousands of dollars a year.

3. The implementation cost of WeChat. This capital can be large or small Some big companies, such as BMW and McDonald's, advertise in the circle of friends every month, and the cost of advertising in Guangdiantong is several million. But for small and medium-sized enterprises, they must not spend so much money. They can spend 10,000 yuan a month to try out friends circle advertisements and WeChat official account advertisements, and then increase investment when the effect is good.

To sum up, the cost of operating the official WeChat account is determined according to your needs, and different companies have different practices. But if you are a small and medium-sized enterprise, you can basically get it in a month 10000 yuan, which is much cheaper than hiring a special person, and because the outsourcing company is experienced, its role will be stronger than your own. Of course, outsourcing companies are also mixed. There are fake data, fake fans, fake reading and even fake praises. We need to keep our eyes open and distinguish clearly.