What is community group buying?

Community group buying began to rise in the second half of 20 18, and now it is developing very rapidly. Many head enterprises, such as you, me, you, Shengxing Youxuan, community music, food parties and other community group buying platforms, have received a lot of financing, and these platforms are all built by the community group buying system.

First, what is the community group buying model?

Community group buying mode is a combination of online and offline group buying mode. It is a new model evolved from the development of social e-commerce, mainly relying on real communities and using neighborhood relations. This model attaches great importance to communication between people, and it is also a business model that can only be sustained by relying on trust.

Community group buying mode is that enterprises initiate community group buying, integrate supply chain resources to build a community group buying platform, recruit leaders in the community (leaders are basically community shopkeepers or owners), and the leaders pull community residents into the group, share commodity links, promote commodity trading, and consumers feed themselves. After the commodity transaction is completed, the leader can get a certain commission.

Second, what are the benefits of the community group buying model?

1, the community group buying mode can make the repurchase rate of goods higher.

Because the community group buying mode is a group buying mode based on acquaintance relationship, customers are basically established through neighborhood relationship, so the customers obtained are usually stable and have high trust. So the repurchase rate of purchased goods will be higher.

2. Community group buying mode can make goods more profitable.

For the community group buying mode, all the goods are delivered directly by the supplier to the community leader, and the customers pick them up themselves. This way avoids the price increase of middlemen and reduces the loss of goods, so on the other hand, the profits of goods will be higher. Of course, high profits are based on the premise of having a stable supply chain. Community group buying without a complete supply chain will not develop for a long time.

3. The community group buying mode can make the head of the delegation get zero risk.

The most important duty of community leaders is to be responsible for the maintenance and operation of the community and the sale of goods. There is no need for the head of the team to stock up, and there is no opening and operating cost. In addition, the community group purchase adopts the method of "pre-sale+self-delivery", allowing consumers to place orders in advance, and the platform prepares goods and delivers them according to the orders. The risk of this model is almost zero, and the team leader can get a certain commission only by selling goods, which truly realizes zero-risk profit.