What are the latest and useful city portal systems recommended?

With the rapid development of the catering industry in recent years, the pace of people's life has accelerated, and takeaway has gradually entered everyone's life, becoming a high-frequency demand. While the take-away industry is getting larger and larger, various take-away O2O players have sprung up in the local market, choosing to build a local comprehensive life service platform independently, and strive to lay a foundation in the local market.

The local diversified market, which started from selling O2O market, includes not only take-away food delivery service, but also all aspects of users' life needs. For example, delivery, running errands, door-to-door service, eating, drinking, and socializing in the same city. Therefore, a competitive local life service platform must develop in the direction of multi-category and refinement.

How to build a local life service platform?

In the local life service platform, whether the system functions can meet the needs of users in the first time directly determines the utilization rate and retention rate of platform users. Take the common local life service products in the market as an example. A competitive local platform should include the following basic points.

City takeout

In the field of life service in the same city, there must be a high-frequency service as the traffic entrance of the platform, and the same-city takeaway plays such a role in the platform, gathering online user traffic with its own high-frequency and just-needed characteristics. In this module, in order to make the platform more functional and bring users a good experience effect, the columns are vertically subdivided under many categories such as dessert drinks, quality lunches, vegetables and fruits, supermarket convenience, running errands, purchasing and so on, which not only meets the diversified life needs of users, but also shows the exquisite UI design effect of the platform.

Information distribution

City information is a module derived from the social needs of local users in the same city, which aggregates the display function of local portal system and has information such as consultation, investment promotion, recruitment, domestic maintenance and second-hand transactions. Users can not only make friends in the same city on the platform, but also provide an exposure platform for businesses to improve user stickiness, which is also an important unit of platform profitability.

Platform marketing

Platform marketing is an essential function of a city system, and marketing function is an important means to acquire customers, and also a means to improve customer retention rate and conversion rate. Including:

1. Check-in activities/redemption of points: The platform creates continuous check-in activities with prizes in a periodic period of time, which improves the login rate and activity of users. At the same time, merchants set up in the platform can get points for consuming any goods, and the points can be directly exchanged for related marketing functions in the platform, such as point lottery and point redemption.

Step 2: Commodity distribution. Merchants set distribution commissions for some goods, and users of the whole platform can share them through sharing links. The commission obtained can be directly extracted from the balance in the commission management of the personal center. The commodity distribution function can promote users to share commodities, bring a large number of new users to merchants and platforms, and thus improve the popularity and sales of merchants.

The third step, marketing red envelopes, for users in small cities in the third, fourth and fifth lines, not only pay attention to commodity prices and cost performance, but also pay attention to whether the system operation is concise and profitable, so marketing red envelopes is an important means for platforms and businesses to operate. Marketing red envelopes include newcomer red envelopes, sky red envelopes and sharing red envelopes, which bring users a good experience.

If you want to be a service platform for city life, what are the useful city systems?

Aauto Quicker's city+distribution system is different from other similar systems in the market. It is based on take-out in the same city, with running errands in the same city and business circle in the same city as the auxiliary point of platform development, and has formulated a one-stop entrepreneurial solution for platform development and promotion, which has strategic advantages in the same city life service circle.

And on the basis of the take-away system, a number of business segments are added to create a localized life service platform, which mainly includes modules such as shopping in the same city and information in the same city, including local food and beverage take-away, leisure and entertainment, housekeeping maintenance, job recruitment, social forums, news information, second-hand transactions and other business categories, covering local users' passenger flow in the same city and meeting the diversified life service needs of local users. Aiming at the local entrepreneurial service groups in the same city, we will dig deep into the local O2O market of entrepreneurs and build a competitive local life service platform.

Generally speaking, to do a good job of local life service platform must be "both soft and hard", and the construction of the platform must be supported by the system. Therefore, when building the platform in the early stage, choosing a high-quality urban system is the top priority of the platform development. Whether the function of the system is rich, whether it can meet the needs of users quickly, and whether each functional module can be subdivided into vertical fields is one of the conditions of the same city system. When choosing the same city system to build a platform, you can take the above conditions as a reference, choose the same city system that suits you and build your own local life service platform.