Have you ever attended the online public opinion analyst training at the People's Daily Online Public Opinion Monitoring Room? Was it effective?

Training and learning are effective, and People’s Daily Online is definitely professional.

Latest Industry and Information Technology Department: Evaluation of Professional Skill Level of Online Public Opinion Analyst

Public Opinion Analyst is a very challenging profession, which is needed for the development of intelligent manufacturing industry and digital talent cultivation in the current network society. .

Online public opinion analysts belong to the category of public opinion management. In fact, public opinion management is not a single discipline. It spans sociology, journalism and communication, government management, and public relations. Science, computer information science and many other disciplines. In actual work, it also involves ideological management, social conditions and public opinion management, public opinion management, network information security management, and brand reputation management. It has become a very important task for us, and the construction of relevant talent teams is becoming more and more important. . Therefore, public opinion analysts need to study systematically, master the ability of public opinion analysis in a true sense, and have professional standards and skills.

Public opinion analysts must first conduct systematic study and recommend the latest course content in 2023: 1. Overview of the development and evolution of public opinion in China 2. Internet ideological game from a global perspective 3. Public opinion and network public opinion theory in the new era 4. Public opinion guidance methods and disposal strategies in public opinion incidents 5. Public opinion pre-risk analysis and assessment methods 6. Design and governance of public opinion crisis management mechanism 7. Strategies on how to timely seize reversal opportunities in crisis response 8. Deconstructing the basic application of information science in public opinion management 9. Comprehensive capabilities and qualities of senior public opinion analysts 10. Analyzing the "five major" online public opinion "Report" preparation practice 11. Research and application practice of high-level media public relations strategies 12. Case deduction and value mining of public opinion data...

Recommended training institution: Zhongzheng Public Opinion Institute is one of the first professional public opinion research think tanks established in China. It has focused on big data analysis and network public opinion analysis for more than ten years. , public opinion risk management, public opinion crisis management, public opinion talent training and the construction of professional standards for online public opinion analysts. In order to comply with the development requirements of the new era and new stage and enhance the capabilities of managers and practitioners of various systems and units in public opinion analysis, research and judgment, response, disposal and governance, multiple issues of online public opinion have been held since 2021. Analyst vocational skills training courses, 6 more classes are planned to be opened in 2023. University professors, practical experts in the industry, and authoritative media experts provide lectures, and the course system is designed in strict accordance with professional standards.

After completing the study course, students will be uniformly organized to participate in the professional skills level evaluation examination held by the Industrial and Information Technology Examination Management Center. Those who pass the examination will receive the "Internet Public Opinion Analyst (Intermediate and Senior)" issued by the center ) Vocational Skill Level Certificate", the certificate can be used as a certificate to master public opinion work skills, and can also be used as a reference for each unit to select public opinion management talents.