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What are the core courses of MBA?
Introduction to MBA core courses
I. Data models and decision-making
This course includes statistics and operational research. The purpose of this course is to provide statistical and operational research methods for the research and practice of enterprise management problems; Provide data analysis foundation for other related professional courses; Improve students' ability to process digital information; Train students' thinking and open up new ideas with the unique thinking mode of statistics and operational research.
Second, management economics.
Management economics is an applied economics, which is based on microeconomics. With the help of various methods and tools of decision science and management science, it guides enterprise decision makers to allocate scarce resources efficiently and formulate and implement business decisions that can achieve enterprise goals.
Third, financial accounting.
Financial accounting is an information system that uses special methods to record past transactions, events and situations of enterprises, and transmits information such as financial status, operating results and cash flow to external users of enterprises in the form of financial statements. This course requires students to learn the methods and procedures of accounting, the debit and credit bookkeeping method and the use of accounts, the whole process of accounting cycle and the information provided by accounting statements on the basis of understanding the basic theories, methods and skills of accounting. Through the understanding, analysis and application of accounting statements and related materials, we can strengthen the asset management and control accounting information of enterprises from the accounting point of view and make effective decisions.
Fourth, production and operation management
With the development of market economy, the competition among enterprises is becoming increasingly fierce. How to effectively organize production resources and produce products that meet the needs of users with the fastest speed (time), the lowest cost (expense) and the best quality (service) is the core strategy of modern production operation management. The course of production management aims to enable students to master the basic theories and methods of modern management and apply them to practical work to solve practical problems in the process of management. This course covers three aspects of enterprise production and operation (manufacturing and service industry): design, operation, maintenance and improvement of operation system.
Verb (abbreviation of verb) enterprise financing
Corporate finance is a subject about asset allocation, financing and asset management decision-making, including investment decision, financing decision, dividend decision and working capital decision. Modern financial theory aims at maximizing the value of the company. This paper focuses on how to predict, make decisions and analyze the capital activities in the process of company operation under the main forms of modern enterprise system, such as limited liability companies, especially joint-stock companies. Through the study of the basic knowledge of finance, it helps students to be fully prepared to adapt to the changes in practical work.
Six, marketing management
This course aims to introduce marketing and its role in business practice in a deeper level, mainly including the following important contents: (1) Market analysis and market selection: guide you to master the essence of marketing management, analyze the market environment, and learn the skills and methods of market analysis, so as to make wise choices on the market and customer value.
(2) Marketing strategy and customer value management: systematically guide you to set marketing management objectives, create customer value, and effectively transfer customer value, ideas and methods to the target object, thus establishing long-term customer trading relationship.
Seven, organizational behavior
Organizational behavior is a research field, which discusses the influence of individuals, groups and structures on the internal behavior of organizations, so as to apply this knowledge to improve the effectiveness of organizations. It emphasizes behaviors related to work, absence, employee mobility, productivity, performance and management, and its core contents include motivation, leadership behavior and authority, interpersonal communication, group structure and process, learning, attitude formation and perception, change process, conflict, job design and so on.
Eight, human resources management
The development and management of enterprise human resources is a new course to meet the needs of establishing a market economic system. Its research object is the law of acquiring, cultivating, using and maintaining human resources, and its task is to provide basic theories and methods for enterprise managers to effectively use human resources in the process of completing the established goals of enterprises. The main teaching content includes five parts: human resource allocation, human resource development, human resources evaluation, human resource salary and human resource maintenance, and is divided into twelve topics, including introduction, job analysis, human resource planning, recruitment, selection, training, performance evaluation, salary survey, salary system, reward system and working hours system.
Nine. Management information system
This course aims to make students familiar with the related concepts of management information system, understand the basic knowledge of information resource management and various advanced technologies and their development trends, and lay a solid foundation for effectively using information systems, realizing management modernization, improving strategic advantages in enterprise competition, and organizing, leading or participating in the formulation of strategic planning, development, use, management and maintenance of enterprise information systems.
X. Strategic management
This course aims to help students understand the idea, content and development of strategic management, and make feasible strategies for the future survival and development of enterprises on the basis of scientific analysis and prediction of environmental changes in enterprises, and put them into practice and control. It mainly includes the concept and essence of strategic management, environmental analysis, strategic planning, strategic implementation and strategic control, and pays attention to the combination of theory and case analysis.
XI。 Business English
The purpose of MBA business English teaching is to cultivate students' comprehensive ability to use English in business, business administration and economy. Through the study of this course, students can read English materials of this major smoothly, and read foreign newspapers and magazines with the help of dictionaries, so as to obtain information and understand and be familiar with the latest trends of contemporary economic management and scientific and technological development. Can use English for general business activities, such as business negotiations, business letters, etc.
Twelve. management and communication
Management communication is one of the core courses of MBA training in many famous business schools at home and abroad, and it is also an important part of entrepreneur and manager training. This course aims to cultivate students' oral and written communication skills by simulating various situations, emphasizing the combination of theoretical study and business practice, so as to shape excellent managers in the new era. This course covers the basic principles and practices of effective communication, covering both individual and organizational levels.
Elective courses: such as e-commerce, business negotiation, transnational operation, international commercial law, entrepreneurship management, etc. General business schools require 4-6 courses.
Talking about the impressive course of my personal experience may not be the core, depending on my understanding.
Finally, after the passage of the thesis, my MBA career is about to officially end.
It should be said that I chose to study MBA at the beginning, mainly to meet the objective demands: to get a formal master's degree and education, and at the same time, the school can be better than the undergraduate by going up one flight of stairs (I have deep feelings for my alma mater at the undergraduate stage, which will be discussed later), and I will leave a Beijing ID card as a souvenir. ...
After more than two years, although in the last MBA series, I seem to have poured cold water on my friends who want to transform finance through MBA, I still have many other gains, which is also the theme of this article.
Discussion premise:
The MBA (Master of Business Administration) mentioned in this paper only refers to the so-called "double-certificate" master course, which can obtain two certificates, a degree certificate and a diploma, after passing the national unified postgraduate entrance examination (usually held in February of that year or in the following year 10). At present, I don't understand the documentary MBA promoted by many institutions and the MBA in the local "correspondence" class for overseas degrees, and there is not much recognition. You don't have to ask me.
I was a financial headhunter when I entered the MBA.
Digging others to jump ship every day is also thinking about the critical point of your career.
I started my MBA career with many questions.
I have a clear understanding that no matter which course of MBA can directly give me an either-or direct answer. But 2-3 campus lectures every week (including weekday evenings and weekends) can help me get out of my current working environment in a short time and find my own coordinates in a new atmosphere.
Among them, it is the most important way to regain your interest and sense of accomplishment through the course.
The design of MBA course is very rich, although the content is not very in-depth, but when I dabble in many related and independent subjects, I obviously find that I am most interested in people-related courses. This article just recommends to you the fruitful part of my favorite MBA course at my alma mater (only representing my subjective feelings):
About yourself:
The gentlest and most healing course-"Managing Self and Team" is an elective course newly opened by Mr. Wang Shuang. Teachers are executives of enterprises, adhere to small class system and counseling methods, and emphasize introspection and in-depth communication. It was in this class that the teacher used seemingly gentle but sharp words to make people examine their hearts step by step: what definition did you give to "success"? Has the busyness of life evolved into a blind man touching an elephant? I realized that with the growth of age, after getting married and having children, in the process of continuing to be a headhunter, the "wolf nature" of personal sales is quietly missing, and the demand for stability is faintly rising. Is this a retrogression? Or is it time for transformation? By the way, later in the process of leadership, I had the opportunity to get in touch with WBI (Work Behavior Questionnaire) and rethink my role orientation of "sales" and "consultation", which are related and even more conflicting. There are many styles of headhunters, which are nothing more than the conversion of their proportions. In my personal career, there are some parts that I really like-knowing different people in the industry and understanding the latest trends in the industry (I often know that the trends are changing from the newly recruited positions of customers and the experiences of people in the industry), and some parts that I don't want to face (often many companies are willing to pay high prices to provide headhunters, but it is not necessarily a reliable and certain choice for candidates; For me, judging from the bottom of my heart, I can't see its development logic clearly-when I can't convince myself, it's not easy to convince the other side reluctantly). Two different courses give me the opportunity to ask myself again and again: what kind of life and inner state do I pursue? Is my career and personal life arrangement approaching this trend? If not, which direction should I try to approach to suit me better?
The course that needs the most seconds to kill-Management Sandplay Simulation: Every course you choose will be lucky enough to grab the Management Sandplay Simulation by Mr. Yang Du. In the next ten years of my corn career, I have practiced a kung fu of grabbing tickets, so I can comment on the most popular MBA course of the National People's University here. I won't disclose the specific content. In fact, the most important thing in this course is to show everyone's true temperament. If we have been trying to outline everyone's imaginary "self" in the process of "managing ourselves and the team", then in just three days of "managing the sand table simulation", I have been a little scared, and the real self, which leaves no room and is full of weaknesses, has such a big distance from the original self and the imagined self. Therefore, the advice to your friends is:
First, don't deliberately prepare, don't look for spoilers everywhere, the more real, the greater the gain. Follow your heart!
Second, if possible, we must strive to be the "general manager" within three days!
Third, pay attention to teacher Yang Du's comments, and you can ponder them carefully afterwards.
Fourth, in the simulated business environment where everyone is "in the play", this is a lesson that is very helpful for you to screen out friends with real temperament.
Fifth, and most importantly, remember to grab classes!
The most unforgettable course-management communication: Ms. Feng is a female representative with special wisdom in my mind. Her style is like spring breeze and rain, and she has many opinions. The cases cited by teachers are often well-known and rigid figures in history, but the observation angle has nothing to do with ideology, which is novel and interesting, unexpected but reasonable. Teacher Feng is also my thesis advisor. He was careful and meticulous, helped me sort out very detailed ideas, and also recommended many important works and bibliographies at home and abroad on the theme of the paper. I still remember that the teacher carefully looked at the WeChat message replied to the first draft of my paper: only a good tree can bear good fruit. In front of her, I really feel that experience is the wealth of life, and calmness is the unique elegance of women.
About the way of thinking:
The most sloppy course-"Case Analysis of China Enterprises": This course of Mr. Bai Gang places special emphasis on independent thinking and personal creativity. Therefore, when preparing the group's PPT, avoid repeated stacking of materials. It is important to use materials as arguments to guide a clear point of view. Speaking of the case work of the group, I have to admit that in many cases, the members of the group work alone, but the effect is not satisfactory-even less remarkable than the results achieved by one person's in-depth thinking. Logical presentation needs systematic thinking and can be strictly demonstrated, otherwise it just follows the trend blindly and leaves the wind direction. So I have an immature suggestion: if the group discussion has little effect, I might as well regard this case as my own work. Although it takes a lot of brains and time, it is worthwhile to systematically think about the whole process and accept questions from teachers and classmates in front of all the staff, regardless of whether your conclusion is valid or not, which will definitely bring new inspiration to your work.
The most thoughtful training course-"Management Information System: Digital Management": The goddess finally came to talk about my male god! Dangdang Dangdang! Although I haven't magnetized with Mr. Cheng Dong several times, I have to say that this is the teacher who changed my way of thinking the most during my MBA. Mr. Cheng Dong has a set of almost strict teaching methods: first, he gives concrete and real English business cases, and then he must list all possible options (remember, "all", not just the path he likes or is familiar with) in combination with conditions, and list the advantages and disadvantages of all options one by one. Only after this work is completed can you delete options according to your own goals, such as "maximizing profits" or "maximizing shareholders' interests", and finally make the only choice. Doing such a case is undoubtedly very tiring, and it is not so easy to overcome your own thinking inertia. As a lazy person like me, who often lacks theoretical basis and often attributes his judgment to female intuition, to be a case of this course, he must be extremely energetic. When it comes to the presentation, no matter what the position of the group on the stage is, a group under the stage will be elected as the other party on the spot, questioning the correctness of the conclusion of the group on the stage. After the fierce confrontation between the pros and cons, Male god teacher began to elaborate his thoughts on the case. A large blackboard in his memory was quickly filled, and only the only choice was quickly erased. In addition, Mr. Cheng Dong paid special attention to Obama's market campaign to win the US election. Many materials contain many detailed data that I haven't seen in the mainstream media. As soon as Trump won this time, the small partners in the class began to sigh with emotion-I really want to hear how Teacher Cheng Dong analyzed this time.
In addition to the above, the entrance activity organized by MBA center-how to run a hotel simulation competition is also very interesting. The decision-making process relies entirely on case information and various figures reflected in the previous section, emphasizing "multithreading thinking". In this process, I observed the way of thinking of my teammates in science and technology, which was in tune with myself.
About knowledge:
Data Modeling and Decision-making: This course is taught by Mr. Yang Jun, a handsome teacher. To tell the truth, it is the most feared one of all the exams in the first semester, and it is also the one that needs extra-curricular time to sharpen the gun. But in retrospect, looking at the dense notes before the exam, I feel that the feeling of going back to school is most vividly reflected in this course.
The course I want to listen to most: Contemporary China Economic Environment: This is a course that everyone should listen to carefully. Teacher Han Xiaoming explained the international and domestic situation in a simple way, without simply applying some solidified economic theories. From my personal feelings, I feel objective and pertinent. In today's era of global integration and drastic changes, the macro-environment has a far-reaching impact on practitioners in finance, Internet and other industries. I still remember that the homework topic I chose was "Will there be high housing prices in Beijing in three years?" (This is also the topic of the debate competition that the management economics teacher chose for us in class)-ah, think about the data we used to illustrate that the average price of commercial housing in the Imperial City in June of 20 14 was still 26,000, which more than doubled in less than three years. I can't help but sigh and admire the teacher for choosing a topic that is most closely related to students' lives to trigger thinking. What will be the content of teacher Han's lecture this year? I'm curious. After Britain withdrew from the European Union and the lighthouse, the American emperor chose Trump. Students who have the opportunity to listen to the live broadcast this year should really cherish it!
Finally, I reviewed the MBA course, and it is estimated that everyone can see:
In terms of courses, the biggest part I gained was the emphasis on self-cognition. I think the starting point of running a business is to find your true self first, and learn to accept it and foster strengths and avoid weaknesses.
The second is to sort out the way of thinking. After working for several years, I re-examine the logical relationship, try not to mix emotional presupposition, and try to rethink the pros and cons from the perspective of organizing different modules and different roles. The ——MBA course undoubtedly provides you with an opportunity to escape without leaving completely, while observing the organizations and individuals around you. So, if you spend this money to study for an MBA, please do your case work carefully (think of yourself as the leader of the case group! Every time! ), although I was sleepy when typing late at night-but when I looked through the MBA homework folder today, I deeply felt that it was not difficult to speak freely. The real challenge is to record your own ideas, explain them systematically and stand the test of time.
Finally, knowledge. Come to study MBA at the age of 30. I really don't have high expectations for the progress of knowledge, because I have no plans to change careers. And I still insist that if you want to learn specific knowledge, it is a more meaningful way to take another master's degree or a certificate with high gold content. Some people say that MBA is a dragon slayer. Although this sentence is ironic, I think it is partly true. So my point of view is also very clear: first professional, then vision. You can learn dragon slaying (even if you can't learn it, you can simply look it up), but you must have a major to settle down (no matter whether you work or have a bachelor's degree).
At the same time, by the way, give our school a sincere advertisement-the MBA of the National People's Congress. Although the gold content and popularity in the imperial capital are not as good as those in Qingbei, it is worth the money.
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