How to attract customers by doing business? Snacks oh

First of all, we should have a shiny storefront image. As a shopkeeper, we must remember that the image of the store can be sold. However, many stores have some problems, such as no eye-catching signs, and many stores do not attach importance to the role of signs. I don't know that a big and obvious signboard and a brightly colored light box can greatly attract customers.

The second small way to attract customers into the store is to find a suitable location. A good location is half the battle, so if you want to make the business of the store hot and attract more passengers, you must choose the address of the store and make preparations in the early stage of opening the store, but the rental cost of the store with many people is higher and the investment risk will be higher.

The third small way to attract customers into the store is to set up a certain store rest area. Many stores will choose to increase the number of shelves to increase the display when designing store decoration. This will really make your store present more products to everyone, but in this way, the rest area in the store will become smaller, customers will feel crowded when they come in, and the uncomfortable shopping environment will make customers want to turn their heads and leave, which is actually not conducive to the customer's entry rate to a certain extent.

The fourth small way to attract customers into the store is to talk about the colorful window design of the store. Wang Dianbang suggested that the store owner should mainly define the theme of your window, then choose clothes and props according to the theme, do every detail well, and adjust the position and lighting of the model. After that, determine whether your window space is three-dimensional, layered, themed and story-telling, which can be fascinating. Of course, if conditions permit, as a shopkeeper, you can also consider dynamic window or reality show window. Only by designing the window well can we attract more customers.

The fifth small way to attract customers into the store is to retain customers through hearing. Many bosses know the importance of window design and display, but in fact, in addition to vision, hearing is sometimes the key to attracting customers into the store. When to play music, what music to play on holidays, the theme is more attractive. Shops mainly make more efforts in choosing music and combine it with related fashion themes such as date and weather.

The sixth small way to attract customers into the store is to enhance the image of store employees. The image of employees is the image of the store. Many stores must have trained their employees in words and deeds and sales reception when recruiting employees, but this is not enough. You need to cure it.

When designing a business card for a store, a store may wish to design one for its employees to publicize their image and give them confidence. With confidence, I believe that the ability of employees will be improved and the service will be improved, which will be of great help to attract customers, especially repeat customers.

Extended data

The following laws may help you attract traffic near the store.

First of all, the law of convenience

I wonder if the bosses have ever met pedestrians who came into the store to shelter from the rain and borrow umbrellas to ask for directions when the store was open. Now many merchants refuse them because of trouble, and are unwilling to provide convenience for customers and pedestrians.

In Japan, a shop advertised "free use of garden toilets" in the street, which attracted many pedestrians. Pedestrians go in and out of the bathroom, and customers keep coming, so business is naturally getting better and better. This is the law of convenience, which is convenient for others and for yourself.

KFC and McDonald's are the best examples of the application of the law of convenience: opening the bathroom to the public for free, on the one hand, solves the pain points of passers-by going to the toilet, on the other hand, attracts customers. After all, most people don't leave after going to the toilet, and the business of ordering a drink or hamburger is coming!

Store reference:

Toilets, Wifi, leisure facilities and so on can be opened free of charge in the store, and the purified water in the store is also provided to customers or pedestrians free of charge. In midsummer, passers-by are allowed to enter the store to enjoy the cool. These convenience measures will give people a very intimate feeling and will naturally attract many customers.

Second, the scarcity law.

As the saying goes: things are rare, and people tend to cherish and cherish those hard-won things. Just like when Apple's new mobile phone is pre-sold, there are always some die-hard Apple fans who will queue up in advance to book it.

I am also deeply touched by the law of scarcity. I went shopping some time ago, and most of the clothes in the offline store are similar. However, after visiting a brand store, the clerk told me that there are only a dozen pieces of this dress in Henan Province, and it is a limited edition. I won't worry about hitting the shirt when I wear it on the street, so I bought it without hesitation.

Store reference:

Nowadays, many chain clothing stores are implementing differentiated competition, weakening the homogenization with their peers' products, such as "the only distributor of xx brand in a city" and "the only store selling xx clothing in a city" and so on. This will give customers an impression that the products in the store are scarce, and naturally they will feel that the products in the store should be complete, so they will naturally choose your store when buying in the future.

Third, the law of influence.

The influence of the store directly determines whether customers choose to enter the store for consumption. Dear leaders, when you are shopping as an ordinary consumer, you pass by a shop. What influenced you to walk into this store? What influenced your purchase decision?

For example, the picture of a delicious dish attracts you into the restaurant, and the personality of the model in the window of the clothing store also attracts you into the store. This is the law of influence.

Nowadays, many online celebrity shops have played a variety of new tricks on the law of influence, but all of them are unique store decoration design style, novel service personnel dress, distracted menu copy and so on. They attract passers-by into the store to experience consumption through sensory stimulation of sight, hearing and smell.

Store reference:

Therefore, our shops should make full use of sound, images, pictures, words, colors and other factors to influence pedestrians and attract customers to shop.

Fourth, the first law

No store is very popular as soon as it opens, and the popularity of the store needs to accumulate over time. Actually, bosses, your stores don't need to be the best in the country or the best in the whole company. You just need to be a leader in your regional market. For example, the red flag chain in Sichuan has regional characteristics.

Store reference:

It can be said that every store is surrounded by competitors now. Your store only needs better service, better products and better sales skills. These "little things" add up, and your store will definitely become the first in the comprehensive strength of this area!