What are the marketing promotion platforms of the whole network?

Many companies still stay in the era of marketing promotion a few years ago, spend hundreds of dollars to make a website, and then open Baidu bidding to be ok; But doing so now is completely ineffective. Now users don't say that your website will spend money in the future. They will evaluate your website, and then fully understand your company through the search engine before placing an order. This is also why many companies say that I spent money when I started Baidu bidding, but it was useless and I still had to vote. Imagine that a website is not done well and it costs hundreds of dollars. What good impression can you make on users? There is no information about your company on the Internet. Do you think users will choose to buy your products or services? Xu Guoxiang, an online marketing expert, will explain to you the necessity for enterprises to do online marketing:

First, what is the whole network marketing?

Network-wide marketing is the abbreviation of network-wide integrated marketing, which is a marketing model integrating product planning, product development, product positioning, website construction, website operation, brand promotion and product marketing. Integrate Internet channels (including mobile Internet and PC Internet) for marketing. (ps: Many times we do well on the pc side, and the mobile side will not be too bad)

Second, the whole network marketing channels

The whole network marketing will be different for different enterprise channels, but it can be roughly divided into the following aspects:

1, news source promotion (this is also our understanding of soft text promotion)

2. Promotion of 2.B2B platform

3, Q&A platform promotion

4. Blog and forum promotion

5. Video promotion

6. Media publicity

7. Video marketing promotion

8. Baidu product promotion

The whole network marketing is not limited to a certain method, but more lies in the combination of various promotion methods to optimize the marketing effect.

Third, the benefits of enterprises doing network-wide marketing.

1. Enhance brand influence and promote transactions.

When many entrepreneurs consult Xu Guoxiang, they will ask, What are the benefits and rewards of doing whole-network marketing? Xu Guoxiang really can't guarantee the return. We just do services, expand the visibility of enterprises, enhance the exposure of enterprises, and drain enterprises; To say the least, I can guarantee the consumption and how many customers I can bring. Can't I do it myself? Even if you bid for Baidu, Baidu will not guarantee that you have many customers. It's the same for you to invest in TV advertisements, so many bosses are cheated because those companies give them guarantees and low prices that they can't provide.

Why, the whole network marketing can enhance brand influence and promote transactions. Using the whole network marketing is to use the whole network channel to do positive image propaganda for your enterprise, and the brand awareness will not be improved. A large number of long tail words will be ranked, which will bring customer consultation and promote transactions; To say the least, without customers, the conversion rate can be improved and the possibility of user transactions can be improved. If a user wants to buy your product or service, he will see a lot of positive information online, which will definitely speed up the order.

2. Reduce marketing and promotion costs.

The whole network to do the whole network marketing planning is to integrate resources marketing and minimize the cost. When enterprises do marketing promotion alone, they need artists, planners, promoters and editors. It's hard to get it without 15w for a year, but you can get it from 6 to 10w on the whole network, which is also professional. Why is there a market for network-wide marketing outsourcing now? Just because a professional and a low-cost controllable employee are not doing well, you can only change another one, but the outsourcing is not doing well, so you don't have to pay for it.

3. The whole network marketing continues to be strong.

Network-wide marketing can promote brand awareness faster for enterprises, and it will also bring great benefits to gain word of mouth. No matter what way, you can see the relevant information of the enterprise, which greatly improves the trust. Moreover, this kind of continuous marketing allows customers to find you through different channels, which not only enhances the viscosity between users and enterprises, but also improves the brand awareness of enterprises. Compared with bidding, if you spend money, there will be information displayed. Without money, there is nothing. The information covered by the whole network marketing has always been displayed on the network.

4. Wide marketing coverage of the whole network.

Network-wide marketing is not a single seo ranking of websites. Many business owners only know how to rank websites with keywords. In fact, if you really rank keywords, there is not much traffic. No one else has heard of you, and you can only cover one ranking at most. But through the whole network marketing, you can get a lot of rankings and even dominate the screen. You can see the picture below, a case made by the whole network.

To sum up, the competition of online marketing is fierce now. We should do a good job in network marketing as soon as possible and occupy the Internet market as soon as possible. Now is the transition period. Small and medium-sized enterprises must seize this opportunity. A single network marketing method has gradually failed to meet the needs of enterprises. We should pay attention to the construction of network marketing. It is necessary not only to build a PC-side marketing website, but also to build a mobile marketing mobile phone website, open an official WeChat account, enable the official WeChat account to access the mobile phone website, and do a good job in network marketing information coverage. As an enterprise, we should make clear the breakthrough point of current network marketing, make full use of the whole network marketing coverage and convenient marketing methods, and improve the brand building of enterprises.