What kind of person is Wu, whose enterprise is "on the verge of bankruptcy" but donates 55 million yuan?

Recently, Red Star Hongxing Erke made another donation.

Red Star Hongxing Erke, as a national enterprise with conscience, presented a patriotic and chivalrous drama to the people of the whole country on 20021.

The people of China repaid this conscientious enterprise by saving it from bankruptcy. The mutual touch between netizens and enterprises is the real source of this story.

Boss Wu, who insists on doing business and goods according to his conscience, has re-entered the consumer's field of vision with his corporate red star.

Jinjiang, a boy born in 1977.

His family is well-off, and his parents are honest businessmen. The most important thing from primary school is the words and deeds from his parents, "Be a good person first, then do good deeds."

No one expected that the influence from his parents would affect him all his life and make him a good person and do good deeds all his life. This man is Wu, the boss of Red Star.

Wu is not the only child in the family, and there is a brother Wu Rongguang above him.

His family started out making shoes, and there is a shoe factory at home. The shoes produced are durable and beautiful, which are very popular among villagers and recognized by buyers.

Soon the shoe factory grew bigger and bigger, and Wu became a veritable rich boy.

But perhaps because he grew up in a shoe factory, what he saw and heard was the insistence of his parents, so Wu had a special affection for shoes and did not grow up to be a dude.

It's just that young Wu never imagined that he would have ups and downs because of shoes.

Wu, a college student, hardly makes people think that he is a rich man with a good family, because at that time he had a spirit of striving for the poor children.

He has excellent grades and is not picky about quality in life. He can even travel freely in the sea of knowledge like a student admitted to a university from an ordinary family.

I majored in economics at school. This shows that he consciously wants to help his family's industry. In order to help him better, he even studied law part-time and even successfully obtained a bachelor's degree in this subject before graduation.

At that time, the whole environment was not enough to meet his demand for knowledge. After careful consideration and with the support of his family, Wu chose to study abroad.

1999 Wu flew to Australia to study alone. Less than a year later, he received a phone call from his brother, "You should prepare for the worst".

It turned out that the shoe factory at home was on the verge of bankruptcy and liquidation.

At that time, China's clothing industry was in a period of development, and brand awareness was just budding. However, due to the chaos in the market, the new brand has no premium advantage, and Red Star Hongxing Erke is one of them.

Various problems followed. Fortunately, Wu, who was studying abroad for one year at that time, learned the most advanced management concepts, and he helped his family with the latest and most cutting-edge concepts.

The first "exclusive agency model" was put forward and boldly established by Wu.

Hong Xingerke, who survived the difficulties, did not let Song Wu breathe a sigh of relief.

It seems that something is chasing him. It took Wu 15 months to complete the course he should have studied for two years. No one knows how tight the broken thread in Wu's heart is.

I set foot on the land of China again in 2003.

Wu, who is successful in his studies, is determined to make Red Star the best national brand.

It's just that things didn't work out. Without any precautions, a typhoon hit the warehouse of Hongxing Hongxing Erke, and everything was gone.

The production line was damaged, and all the shoes to be delivered were soaked in water. Just like the protagonist in the novel, the opening is hell mode.

It's just that even the hell model has to go through the past, and it's possible to seek the next development after it, otherwise everything will become empty talk.

With the company's reputation for many years, agents from all walks of life did not embarrass the two brothers, gave them understanding and support, and helped Red Star Hongxing Erke tide over this difficulty.

Red Star Hongxing Erke, who has weathered the storm, also ushered in the blowout period of his career.

What can I do in three years? Red Star Hongxing Erke tells you with strength that you can not only go public through financing, but also become a global partner of the North Korean Olympic Committee and a real industry leader.

Step by step, Hongxing Hongxing Erke has more than 7,000 stores and is the uncrowned king of domestic clothing brands. All enterprises hope to learn the advanced concepts and management methods of Red Star Hongxing Erke at that time.

Wu is not satisfied with such achievements. It should be said that no enterprise will be satisfied with the status quo, and the final result of all enterprises being satisfied with the status quo can only be disappearance.

It's just that Wu's dissatisfaction is not limited to this, but it originated from the China Olympic Games in 2008. Holding the Olympic Games in his home is a great event for local sports brands in China.

Only the winner of the final qualification turned out to be a foreign company. I once imagined to show my brand image to the domestic market. At this moment, the charm of China brand is all reflected in a heavy slap in the face, hitting all China brands in the face.

What do you mean that the sports events held in front of your house don't use your own brand? In other words, it means that your popularity is useless, just a domestic leading enterprise.

In front of authority, you can't even speak, have no right to speak and have no influence. You can only watch others sponsor the global sports events held by your family.

In this case, Wu realized that he must seek change. He wants more say, more influence, and this kind of thing will never happen again. He hoped that China's local brands would be respected by people.

Under the influence of various strong emotions, he made a decision that he later regretted, which almost ruined Hong Xingerke.

In 2007, Red Star Hongxing Erke began to open a shop crazily, trying to seize the national market and open its popularity to gain international recognition, but obviously this decision was wrong.

Too radical approach made him face a huge rebound soon. At the end of the year, because there was no detailed planning, many stores began to lose money, which led to Wu losing almost the whole enterprise.

Fortunately, at this time, he was clear-headed and quickly closed a large number of stores, successfully saving the red star Hongxing Erke. Unfortunately, due to decision-making mistakes, Hongxing Hongxing Erke was forced to spit out a large number of market shares at that time, and the subsequent 36 1 and Anta quickly occupied this share.

Red Star Hongxing Erke also lost its leading position, but this decision-making mistake only dealt a heavy blow to Red Star Hongxing Erke and did not completely crush it.

With the time coming to 20 12, a new concept swept the market this year, that is fast fashion.

I have tasted the sweetness brought by the cutting-edge management concept, and Wu, who feels the new concept this time, will certainly not let go.

What Wu didn't expect at this time was that Red Star was a new brand at that time, and of course it could be transformed. Now Red Star Hongxing Erke is not a new brand.

Consumers simply do not accept the unauthorized transformation of this national brand. This mistake took Wu three years to catch his breath, but there were too many things that could happen in three years.

It took Red Star Hongxing Erke three years to establish its position as a leading enterprise, and now Red Star Hongxing Erke has lost all of itself in three years.

Although Wu, who has experienced three years of experience, got rid of glitz and calmed down, the market is no longer willing to give him another chance. Because of the positioning error, Hongxing Hongxing Erke failed in the high-end market and lost a lot of normal market share.

In the following two years, Red Star Hongxing Erke closed a large number of stores. 20 19, Wu, as a leading figure, even developed black technology running shoes, and spent a lot of money to build local products in China that are not inferior to any brand.

In order to save the decline, Wu constantly strives for change, strives to make products and does business with heart.

It's just that he slowly began to discover a terrible thing, that is, no matter what he did, no matter how great his shoes were, no one wanted to buy his shoes.

He really doesn't understand why.

Then I got the answer in a reply from Weibo, not because the shoes were not good enough or comfortable enough, nor because the price was too high.

The reason why people laugh and cry is that the shoes are too good, the quality is too good, and they have been worn very well, which leads to the sales volume not going up.

As a boss, Wu was really happy to see that consumers recognized the quality of his shoes, and he also reflected on the situation that the shoes were too high to be sold.

I was just taught from an early age to live up to my conscience. He can't lower the quality of his shoes for sale. Even if he really goes bankrupt for this reason, he can't accept the poor quality of shoes.

However, if you think that here, the era of Red Star Hongxing Erke will come to an end, and the enterprises that make goods with heart will be completely defeated, it is all wet.

Everyone will see what you have done. The first thing in March is the red star Hongxing Erke.

The real turning point of Gankun was July, 20021year. The floods in Henan made it difficult for the whole society to lend a helping hand to Henan.

Hongxing Erke, a red star who has always had a patriotic heart, of course donated 50 million yuan generously.

50 million, many companies also donated so much, and some companies even donated hundreds of millions. It seems that this 50 million is not too much.

However, if we compare the situation of Red Star Hongxing Erke at that time, we will know that the enterprises are gone and we will donate all our money.

This behavior deeply touched the netizens in China.

China's chivalrous spirit runs through ancient and modern times. Jing Ke can stab the King of Qin alone for his bosom friend, and China netizens can spend a lot of money on the chivalrous spirit of Hongxing Erke.

Things happened suddenly, but Wu's first reaction after learning the news was to advise everyone to be rational. In order to personally discourage everyone from cycling to the live broadcast room in the middle of the night, the bicycles downstairs were swept away.

The big boss of a company can only travel by bike. There are only two anchors in the live broadcast room of an old brand, and the background music only buys the copyright of one song. This shows how difficult it was for the red star Hongxing Erke at that time.

It is such a person, such an enterprise, who wants to persuade everyone to be rational when they are in a frenzy, and when they know that they can't persuade them, their first reaction is to leave room for regret for everyone.

Every order has freight insurance, which is convenient for subsequent orders to be returned. It is touching and lamentable that an enterprise has achieved such a degree. Wu and Hong Xingerke really did the sentence "but do good for our future".

It's just that they don't ask about the future, but netizens are willing to pay for this feeling, this childlike innocence, this soaring sales and transaction volume, and the members of the official Weibo 120.

They are all saying to Red Star and Wu Shuo, "You are the conscience of your, and we will pay for the conscience of your".

At this point, Red Star Hongxing Erke refused to stop. In the same year, in June+10, 5438, Shanxi suffered a disaster, and he donated 20 million yuan to Shanxi. It can be said that he made a little money and donated it all.

In the disasters caused by the subsequent epidemic, Hong Xingerke can be seen everywhere. If you are poor, you will be immune, and if you are rich, you will help the world. This sentence is just right for Hong Xingerke and Wu.

From the red star Hongxing Erke, we see a kind of strength, a kind of Chinese strength, down-to-earth efforts, and sweat for our own glory.

People who are favored by fate will always be envied, and they can achieve heights that others can't achieve in their lives without paying too much.

In the era when traffic is king, it is even more depressing. Is it really useless to work hard? Is it not as good as others' beautiful faces?

Red star Kerr tells you with facts, no, your efforts will always be found. What you get by traffic and luck is not your own after all. Times have changed, and only those who work hard will be left behind.

If you do it with your heart, you will always be seen. In the past, Wu didn't do marketing or advertising, but today he doesn't have to advertise.

He and his slogan were engraved in everyone's minds and became the real "first".