How to do the whole network marketing promotion

Now is the era dominated by online media, and online marketing has become the protagonist of today's marketing market. Today, Ma Xiao's marketing consultant talks about the network marketing plan for 2020. Network marketing planning is no better than brand and product marketing planning, it is only the corner of brand and product marketing planning, and it is an important branch to better enhance brand awareness and expand brand marketing power. So how to make a network marketing plan?

At the beginning of 2020, COVID-19 caused great harm to our country, and many enterprises delayed their work. In this context, the network marketing plan should be formulated according to the market position, financial resources, manpower and time of its own enterprises.

First of all, analyze the current situation of online marketing of yourself and your competitors.

As the planner of network marketing, we should always pay attention to the changes of the market, adjust the optimization scheme in real time according to the changes of the market, industry and enterprise, and maximize the effect of network promotion. Only a good network promotion scheme and an effective implementation team can achieve the expected effect of the enterprise. Before making any network promotion plan, you must have a detailed understanding of yourself and your competitors. What are the advantages of enterprises? What are the competitors doing? What do competitors want to do next? What is our potential customer base? Further refine the relevant groups, such as age, gender, quantity, education, income, hobbies, online habits, etc. And make a network promotion plan according to the habits of the target group.

Second, choose the methods and strategies of network promotion.

According to the collected data analysis, determine the network promotion methods and strategies, and list in detail which network promotion methods will be used, such as search engine promotion, short video promotion, microblog promotion, WeChat marketing, forum community posting, soft text promotion, activity promotion, online advertising, etc. And analyze the advantages and disadvantages and effects of each network promotion method and how to implement it. There should also be a good executive team for the work schedule and personnel arrangement plan. According to the plan, a detailed schedule should be made, the implementation process of the plan should be controlled, the promotion activities should be listed in detail, and specific personnel should be arranged to be responsible for the implementation to ensure the effective implementation of the plan.

What does the network marketing plan contain?

1. What problems should the scheme solve, what goals should it achieve after implementation, and how much value can it create?

2. Who is responsible for creativity and compilation, who is the main executor and who is responsible for each implementation part?

3. What is the problem of promotion? What places and units need to participate in the implementation of the marketing plan?

4. Why do you want to propose such a planning scheme, why do you want to implement it, and so on.

5. How is the time arranged and how long does it take to implement the marketing plan?

6. How to operate each series of activities and how to solve and deal with new problems in time during the operation.

7. How much money and manpower does this plan need? Just like a war, be careful.

Third, the procedure of participating in network marketing.

Generally speaking, the network marketing scheme involves: website technology, marketing, network application, marketing planning and so on. Its main work includes:

1. Analyze and summarize the current situation of enterprise network marketing, and determine the problems existing in the process of enterprise network marketing.

2, understand the enterprise's investment and expected return, confirm the goal of network marketing.

3. Analyze the competitors' effective competitive strategies and competitors' websites, including website function, website interface, website content, user experience, business process, etc. And get their competitive advantages and disadvantages. Enterprises should foster strengths and avoid weaknesses in the process of implementing online marketing.

4. Analyze the corporate website, summarize the advantages and disadvantages of the website, and analyze the corporate website mainly including website function, website interface, website content, user experience, business process and so on.

5. Formulate the strategic steps, implementation processes and specific operations of network marketing to ensure the orderly implementation of network marketing.

6. Optimize the shortcomings of the website, including user interface optimization, business process optimization, function optimization and search engine optimization. The purpose of user interface optimization and function optimization is to have a better user experience, business process optimization is to simplify the operation of users, and search engine optimization is to make enterprises get a good ranking in search engines.

7. A reasonable website operation can make the website develop healthily. The main work of website operation includes daily maintenance, website traffic analysis and website troubleshooting. The goal of website operation is to provide a safe, stable and convenient platform for enterprise network marketing.

9. Track the implementation of network marketing and evaluate the marketing effect, analyze the advertising effect and website promotion effect of enterprises, analyze website customers and explore new demands.

Fourth, implement network promotion.

The work scope of network marketing is very wide. For general enterprises, in addition to their own team accidents, there will be several outsourcing teams that outsource the parts that their own teams cannot efficiently complete. For example, many companies have copywriting plans and public relations managers, but they don't require a public relations manager to connect dozens of hundreds of media to issue press releases a day. These tasks are usually done by professional marketing agencies, such as Ma Xiaozhi.

For another example, an enterprise in a traditional industry won't have an online team. A marketing manager is entirely responsible for the work related to website SEO, new media operation and online word-of-mouth communication, so the marketing manager certainly doesn't have so much energy to complete so much work, but chooses one or several online marketing companies to serve him. Some people may ask whether outsourcing will waste a lot of money, but in fact, outsourcing network marketing to professional companies is very efficient, and the cost is quite cost-effective compared with recruiting talents by enterprises themselves to do these jobs. Four people earn 300,000-500,000 yuan a year. Some online advertisements and media communication directly cost these expenses, and they have to pay by their own team. If Ma Xiaozhi's marketing consultant does visual outsourcing, at least half of the cost can be saved.

An enterprise, if it does not spread, is not enough to become a brand, a brand, and if it does not spread in place, it is not enough to become a famous brand. In today's society, commodities emerge one after another and brands are mixed, but the only uniqueness of the market is that these commodities and brands all want to be the first among the stars. After the COVID-19 epidemic, the market demand is bound to increase sharply. It is not too late to lay out the network promotion in advance. After the epidemic, we can only watch our competitors enjoy the market cake.