How do novice bidders set up SEM accounts?

SEM is one of the common and competitive promotion methods for enterprise website operation. SEM bidding needs not only continuous capital investment, but also profit point, input-output ratio and website inquiry cost reduction, which is what SEM should do. Next, Bian Xiao of Jinan Anyou Employment IT Training will introduce the basic knowledge you need to know to establish an SEM bidding account. For more information, please pay attention to SEM training topics.

In the process of establishing the account structure, it is also a process of reorganizing the promotion purpose. A clear and reasonable account structure can make it easier for you to manage your account and locate problems faster.

Scheme: According to the disease type (business line), transformation effect, region, promotion period, market activities, new and old schemes, different channels (PC, mobile), combined with the characteristics of departments and hospitals, free combination.

Unit: Keyword segmentation is the key point, and the words in the unit should ensure three points:

1. Users have the same search intention.

2. Similar types of business (diseases)

3. Same part of speech (nouns, interrogative words)

Good creative performance is based on clear account structure and analysis of users' search behavior, which can not only accurately write creative ideas, but also maintain and add creative ideas faster. In different display positions, the display effect of creativity is different. Please pay attention to the completeness of the description of 1 in the creativity. For the same set of keywords, we can try different product selling points, styles and expressions in different ideas, and compare and evaluate the attractiveness of different ideas to netizens through creative reports, so as to continuously optimize the quality of creativity.

When you add a keyword url, you can mark it on the url, which is convenient for later data analysis and the transformation of keywords is clear at a glance. After the bidding account is set up, it is not necessary to change the account structure, especially with the adjustment of your products/business and the change of keywords, it may be necessary to constantly reorganize your account structure to obtain the best promotion effect.