From Tmall Beauty to Beaver House, how to play this beauty industry game?

Beaver House has nearly 20,000 craftsmen and nearly 6 million consumers. It is a trading platform based on American industrial complex services.

The difference between "complex service" and "simple service" lies in these characteristics:

First, there is a gap of at least ten times in bargaining space. For example, 50 yuan has valuable nail services, and 500 yuan has valuable nail services; There are beauty services worth 100 yuan, and there are also beauty services worth 1000 yuan.

Second, the study time should be at least 10000 hours, which is 2-3 years. From 20 15, provide on-site beauty and hairdressing services. Up to now, Beaver House has covered eight categories: beauty, manicure, micro-plastic surgery, body sculpture, eyelashes, hairdressing, fitness and makeup. If you are interested, you can download the Beaver House APP to learn more.

In addition, Beaver House is a closed-loop trading platform, that is, all services must be completed in the APP or service number of Beaver House.

Why is the Beaver House a "platform"? Because every craftsman is not an employee, but an entrepreneur on the platform of Beaver House, and now they all set up shop in Beaver House.

Next, we will open more categories, such as physiotherapy, lawyers, high-end housekeepers and so on. So, it looks like a wonderful industry now, but soon we will be involved in many services related to the middle class.

At present, eight categories of Beaver House will serve 1 1 cities: Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, Guangzhou, Wuhan, Chongqing, Tianjin, Nanjing and Xi 'an. It is expected that in the second half of this year or next year, we will open the service outlets of Beaver House in more cities.

Beaver House was established in March 1 1, 2065438. There are five partners in Beaver House, and the most important one is Teacher Diao. One of the main reasons for his initial establishment of Beaver House is that many services abroad are respected, while in China, many services such as manicurists have low environment and income, so Mr. Diao.

In fact, complex services are very personalized docking. In this case, we feel that craftsmen based on complex services deserve higher prices if they do well. For consumers, there should be more opportunities to choose more valuable services.

Therefore, Mr. Diao built such a platform, hoping that every craftsman can be liberated from a fixed environment and serve more consumers with his own skills in his own shop.

Beaver House has been established for three years, and it should be said that it is one of the largest companies with complicated transactions in China, and it cannot be separated from the team.

At present, our team is located in 1 1 city, with a total of more than 400 people. We have a deeper understanding of this matter every year. How to open a shop for craftsmen, how to better manage customers, how to find promising customers, how to find craftsmen more efficiently at the customer level, and how to make craftsmen's services supervised need to take some time and discussion to solve.

In the whole team, we adhere to some very important values. Since Mr. Diao founded Beaver House, we don't want to be a company that only makes money. Our dream is to really help craftsmen with complicated services in Qian Qian, China to live a better life, and at the same time help those consumers who know the quality of life to enjoy more effective services.

So what we need is a team, not employees, and people who can fight together, not starting with them. Among them, we have a very important value that we must be simple, including starting from ourselves, and each of our employees must adhere to our agreed values to work.

Beaver's targeted products will always be the offline market of these categories. For example, there are about 5,000 nail shops and 20,000 beauty salons in Beijing. The annual transaction scale of nail art is about 30 billion, and the scale of beauty is about 1 trillion, so the market is very large.

As for the bidding situation, complex service transactions are under the bidding line, and there are not many competitors at home and abroad. As for the positions we need, first of all, in the "war" section, the operation manager and product manager can send us resumes, and there is also a section in the Central Taiwan Department, mainly for marketing and internal operations. Backstage needs product and technical talents, and there are positions in Beijing and Hangzhou.

Since its establishment, our initial intention is to lead a group of sentient beings and righteous people to do something helpful to the world, so we will attach great importance to values in the initial stage of forming a team. Every quarter, we will share our values with every employee. We hope that when fighting in Do not forget your initiative mind, when fighting as a team, everyone will be simple and United.

Interactive Q&A: Q: How can micro-shaping ensure the quality of online and offline docking services?

A: In fact, we have been doing micro-plastic surgery since July last year, and the scale is also the fastest rising among all categories. We cooperate with the best hospitals in China, but we cooperate with doctors in hospitals instead of going directly to the platform of Beaver House, so every micro-plastic consumer will have comments if he enjoys the docking of Beaver House. Therefore, more traffic of micro-plastic surgery is determined by customers' favorable comments and return orders.

In this way, to ensure the quality of online and offline docking services, customer reputation is one of the things we value very much. Secondly, every hospital and doctor stationed here will have strict examination and strict conditions. If they violate the rules, they will be severely punished or even cancel their cooperation.

Q: What's the working atmosphere inside the Beaver House?

A: The beaver house, except for me and Teacher Diao, is basically a post-90s generation. Beaver House is a very simple, lively and open Internet company. If young students want to work here happily, it is a good choice.

Q: What is the monthly income of craftsmen?

A: We have a simple data: the annual income of our manicurists is about 67,000, and the average annual income of beauticians is 87,000. If we are particularly excellent craftsmen, we have a craftsman in Shenzhen who earned 6.5438+0 million in half a year. This is the magic of complex services, and many customers are willing to pay higher prices for skilled craftsmen.