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Work plan of sales department 1
I work in sales. In order to achieve the planned goal for next year, I will determine several key points for next ye
7 Quality Work Plan of Sales Department
Work plan of sales department 1
I work in sales. In order to achieve the planned goal for next year, I will determine several key points for next ye
Work plan of sales department 1
I work in sales. In order to achieve the planned goal for next year, I will determine several key points for next year in combination with the actual situation of the company and the market:
1) Establish a stable and familiar sales team.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. That's right. First of all, make the personal work plan of the sales staff and supervise the completion. Building a United and cooperative sales team is our focus now. Building a harmonious and lethal sales team at work should be a major task.
2) Improve the sales system and establish a clear and systematic business management method.
Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a strong sense of responsibility for their work and improve their sense of heroism.
3) Train sales staff to find problems, sum up problems and constantly improve their habits.
The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to improve their business ability to the level of a mature salesperson.
4) Market analysis.
In other words, according to the market situation we have learned, we should properly position the selling points, consumers and sales volume of the products.
5) Sales method.
Is to find out the model and method suitable for our company's product sales.
6) Sales target
According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.
7) Customer management.
That is, how to serve a developed customer and how to urge them to increase sales or purchase; How to follow up with potential customers?
Summary: According to some problems I encountered in the previous sales process, the scheduled customer suddenly changed the itinerary, broke the contract, disrupted the planned itinerary and failed to complete the business trip. It wastes time and money. I hope leaders can pay more attention to this work!
I have never been engaged in this job before. I wonder if this sub-plan can be useful. I hope the leader will give me guidance! I firmly believe that through my own efforts, the training of the company and the tempering of my work, I will achieve something in this field.
Work plan of Sales Department II
The development of the company can not be separated from the overall quality of the employees of the company, and can not be separated from the company's guiding principles and team building. Improving execution, establishing an excellent sales team, and having a good working mode and working environment are the keys to work. As a sales manager, I made a work plan for xx years in order to make all aspects of my sales department go smoothly.
1. Sales target
The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks.
2. Establish a sales team that is familiar with the business and relatively stable.
Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work.
3. Improve the sales system and establish a clear and systematic business management method.
Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.
4. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits. The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.
5. Establish sales and service outlets in regions and cities.
According to a series of problems encountered in this year's business trip, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.
The above is my sales work plan, I hope our company is thriving! If there is anything wrong with the plan, please criticize and correct me.
In a blink of an eye, the new year is about to enter xx, and the new year should have a new look. While summing up the past, we should make plans for the new year. I am a staff member who has been engaged in work for a short time and lacks experience. I must have certain requirements in many aspects in order to make greater progress and achievements in the new year.
Work plan of sales department 3
First of all, make the work plan of this department.
Formulate the annual and monthly work plans of the marketing department, and review the work plans of each team; According to the hotel arrangement. Analyze the staffing of the marketing department and the work of each team. Make the annual staffing plan. According to the post characteristics, business needs and personnel quality, the team and employees are reasonably divided.
Second, clarify the post responsibilities, scope of responsibilities, working procedures and management rules of each team, and directly participate in and guide the implementation and completion of various plans with various rules and regulations.
Third, inspection work.
Directly participate in some daily sales work every day, and check and supervise whether the service attitude, operation degree and standards of employees are standardized. Check the work records of each team. Check the foreman's on-the-job situation, assessment status and task completion. Conduct regular training and assessment on marketing business knowledge and management knowledge for department heads every month; Communicate with the department staff twice a week regularly to understand the employees' ideological status.
Four. Organize and participate in various meetings.
Attend the daily office morning meeting of the hotel; Attend the monthly summary meeting of the hotel, report the work and listen to the instructions of the hotel decision-making level; The organization department holds a regular meeting of the foreman every Monday to discuss the work problems of last week and arrange the work this week; Organize the department to hold a regular staff meeting every Tuesday to summarize last week's work and arrange this week's work; Organize department personnel to hold special seminars when necessary.
Five, guide or directly participate in the handling of customer opinions.
Meet the reasonable requirements of customers; Guide employees who violate discipline and punish them appropriately to warn other employees.
Summary, evaluation and adjustment of intransitive verbs
Summarize the work and business income of this department every month, quarter and year, and make a written report to the hotel; Listen to the work report of each marketing group every day. Master the department work and room sales, and arrange the work of the day; According to customer feedback, timely adjust and improve services; Responsible for coordination and communication with other departments; Sign and review departmental documents and statements; Adjust some post personnel according to work needs and personnel conditions; Grasp customer information as much as possible, improve internal management and improve service quality; Department personnel conduct daily, weekly and monthly performance evaluation.
The fourth chapter of the sales department work plan
According to the overall development goal of the company and the actual progress of the factory, sales performance has entered the focus of work. In order to meet the production demand of the factory, improve the overall efficiency of the company, further improve the overall sales performance, and lay a solid foundation for the overall sales work next year, the sales work plan for the last two months is as follows:
I. Guiding ideology
Pay close attention to the current sales performance and lay the foundation for next year's work. At present, the overall operation of the company has been on the right track, and the current work will focus on sales, further improving the company's total sales performance and laying a solid foundation for the development of specialty stores next year.
Second, the focus of work
1, strengthen training and study, and further improve the comprehensive ability of business personnel;
2. Conduct a comprehensive analysis and investigation of the domestic market, especially the southern market, deeply understand the current market demand and overall trend, and make detailed plans for the company's next sales work;
3. Widely publicize the company's products, effectively improve product visibility and current sales performance, and point out a clear direction for the company's long-term development goals;
4. Promote the market and collect a lot of customer information to lay a solid foundation for the development of specialty stores next year;
Third, detailed plans.
1. Business trip plan: This business trip covers 7 provinces and 30 cities, mainly in the southern market;
2. Plan to develop about 12-20 dealers;
3. Preparation for business trip: Before business trip, carefully organize business personnel to learn safety knowledge, company salesman management regulations, company investment policy and product knowledge. Prepare to carry 600 product materials, 600 business cards, 3 product color cards, 3 logs (including: white oak, walnut, red cherry, Sabili, golden pomelo, manchurian ash and Brazilian pear) and 3 corner materials.
Four, the salesman on a business trip detailed plan (see table)
Chapter 5 Work Plan of Sales Department
Unconsciously, I have been in the company for 1 year. Also became one of the department managers of the company. Now that xx years are coming, I want to write down the work plan for xxxx years at the end of the year.
In a blink of an eye, it will enter xxxx year. The new year is a year full of challenges, opportunities and pressures, and it is also a very important year for me. The pressure of life and work drives me to work hard and study hard. Here, I have made a work plan for this year in order to make greater progress and achievements in the new year.
First, the sales target:
The sales task assigned by the superior is 300,000, and the sales target is 350,000, with 75,000 per quarter.
Second, the plan:
1. Draw up the annual sales plan at the beginning of the year;
2. Draw up the monthly sales plan at the beginning of each month;
Third, customer classification:
According to each customer received, the existing customers are divided into three categories: A-type customers, B-type customers and C-type customers, and the customers at all levels are comprehensively analyzed. Be different customers and take different services. Impulse, satisfaction.
Fourth, the implementation measures:
1, familiar with the company's new rules and regulations and business development. The company is constantly reforming and establishing a new system, especially in business. As the department manager of the company, you must set an example and do your best to carry out business work while observing the company's regulations.
2. Make a study plan. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. Adjust your learning direction according to your needs and replenish new energy. Professional knowledge and management ability are all things I want to master. Know yourself and know yourself, and you will win every battle.
3. On the customer side, strengthen information exchange with customers and increase feelings. Contact Class A customers once a week, Class B customers once half a month and Class C customers once a month. Always keep in touch with customers who have already made a deal.
4. On the network side.
Give full play to our website and network resources, do a good job in the collection and release of housing and the development of tourists. Business is doing well
The above is my work plan for xxxx, which may be immature. I hope the leader will correct me. The train runs very fast on the front of the car, hoping to get the correct guidance and help from the company leaders. Looking forward to xxxx, I will work harder, treat every business seriously and responsibly, strive for more orders and enhance business development. I believe I will complete new tasks and meet new challenges in xxxx.
Sales Department Work Plan 6
The new year has arrived. Although I haven't been in the company for a long time and I'm not familiar with a lot of knowledge and operation about products and industries, my enthusiasm for sales has not been halved. The following is my arrangement for the sales of 20xx.
First, develop customers: I just started this industry, and I don't have ready-made customers or contacts in this field, which makes me take developing customers as the top priority. After all, the business needs enough customer support. The specific plan for developing customers is as follows:
1, telephone. Communicate with the demand manufacturers by telephone, and try to understand the backlight requirements that customers need to use. And try to make an appointment for home visits, so that sales can be further carried out and time and cost can be reduced. Insist on calling from time to time every day. I don't have many customer resources to accumulate more customer resources like this now.
2. Strange visit. Every time you travel, you can know the general distribution of related industries around your customers. After visiting customers, you can use the remaining time to make a carpet visit to the surrounding manufacturers.
3. Use the resources of the network to find the relevant manufacturers of useful backlight, call first, and then try to make an appointment for on-site service.
4. Go to Electronic City, and use the backlight product distribution center to collect manufacturer information.
From February to June, I will focus all my work on the development of new customers. At the same time, I will sort out the customer resources that Lin Zhijia gave me in February and March, make phone calls and make home visits, and sort out a complete set of company information. )
Second, the study and accumulation of product knowledge. Products are the heart of a company, and the quality and excellent technical knowledge are more convincing. Not long after joining the company, I don't know enough about the use, characteristics and precautions of the company's products, as well as the general competition, sales, advantages and disadvantages of competitors. This aspect is in urgent need of strengthening, so in the next new year, I will use various channels including the Internet, companies, customers, engineers, etc. to strengthen my understanding of products and make myself more confident to sell them. (At the same time with other work throughout the year)
Third, the maintenance of new and old customers. When the work progresses to a certain period, there will be resources for new and old customers at hand. I have enough time to develop customers, and then further maintain customer sentiment. And the maintenance between new and old customers is very different. Compared with new customers, they may lack confidence in our products and have problems in integrity. Therefore, when maintaining new customers, I have to spend a lot of energy to communicate with customers, such as follow-up of product samples, timely telephone greetings, face-to-face communication, and follow-up maintenance according to customer conditions when there are new customers in the future. For old customers, maintenance is relatively easy and less difficult, but it can't be ignored. The most important thing is to ensure product quality and prevent competitors from inserting, so when maintaining old customers, we should also have a suitable sales maintenance plan.
Fourth, the arrangement of working hours. Make a detailed work plan according to the monthly sales progress, do a good job in a series of work summarized at the beginning and end of the month, make a sales performance completion plan, appropriately increase the pressure on yourself, and keep great progress and breakthrough every month.
Five, have the following requirements for yourself:
1: More than 2 new customers and 5-8 potential customers are added every week.
2. Make a summary once a week and a big summary once a month to see what mistakes are made in the work, correct them in time, and don't make them again next time.
3. Before meeting the customer, learn more about the customer's status and needs. Report the general situation of the visit to the boss after the visit.
There should be no customer's concealment and deception, so there will be no loyal customers.
5. We should constantly strengthen business study, read more books and consult relevant information online.
6. Work attitude towards all customers should be the same, but don't be too modest. Make a good impression on customers and establish a better image for the company.
7. Customers can't ignore problems. We must try our best to help them solve these problems. In doing business, we must be a man first, and let customers believe in our work strength, so as to better complete the task.
8. Self-confidence is very important. Always say to yourself, you are, you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.
9. Good communication with other colleagues in the company, team awareness, and more exchanges and discussions can continuously increase business skills.
10: Report the customer's payment to the boss regularly at the end of each month.
Sales Department Work Plan 7
According to the development status of Hangzhou Chunquan Co., Ltd., the following sales plan is made for the promotion of "Hangzhou Chunquan" rice:
I. Goals and vision
It is planned to achieve the sales task of more than 500 tons per month and the sales performance of 7000 tons per year; The customer development goal is to develop stable customers 10 or more every month, and strive for more than 50 stable cooperative customers throughout the year. It is planned to lay out several prefecture-level markets in Anhui (Hefei Store is the benchmark market), and other prefecture-level markets are secondary key markets. In addition to making great efforts to break through sales performance, we will pay more attention to brand image building and brand promotion. The specific ideas are as follows:
Second, the working ideas
1, with clear responsibilities
At the moment of "quantitative assessment", the most important thing is to complete the monthly sales task, and at the same time, we should change our thinking and work under the dual roles of market service and sales promotion. Do a good job in the overall planning of the company's product promotion and sales, such as strategic planning, strategy formulation, market research, brand promotion, product portfolio positioning, etc. Focusing on consumer demand, we plan and guide market operation according to different market environments, and pay more attention to how to assist dealers to develop a more perfect sales network and more thoughtful and humanized after-sales service.
Step 2 camp
The implementation of resident market is not only the training and promotion of sales staff themselves, but also the personal service for front-line dealers and their business personnel. Only when the sales department provides this kind of close-fitting, consultant and coach-style whole-process tracking service can the sales staff really know the market like the back of their hands and find the correct marketing model suitable for their own market from practice. The resident business of the sales department must complete six tasks:
A, through comprehensive research, find market opportunities, and come up with targeted marketing plans;
B, collect information on competitive brand products and activities, capture market consumption demand and put forward new product development ideas in combination with industry development trends;
C, guide the market to do a good job in terminal standardization construction, and promote the healthy and stable development of the market;
D, formulate and organize the implementation of the promotion plan, check the implementation of marketing, expenses and policy use, and report the situation in time.
E, timely and comprehensively publicize the company's policies, enhance brand influence and popularity, and cultivate loyal customers;
F, collect and sort out bright cases in market practice, pay attention to summing up methods and experiences, and recommend replication to the market in time;
3. Join hands with distributors to truly establish a sales network covering rural areas. In order to play a real role in the market, the sales department needs the support and cooperation of the dealer team in addition to adjusting its own positioning and improving its service level. If it is not recognized and effectively implemented by dealers, even the best scheme will only be a dead letter. The marketing team consists of the directors and backbones of the sales department and the dealer team. The sales department determines the activity planning scheme, and then the members of the marketing team express their opinions, mainly their own opinions and suggestions for improvement. The sales department is responsible for coordinating and improving the scheme that needs further revision and improvement; The scheme discussed and adopted at the meeting is handed over to the dealer team for implementation, and the marketing team is responsible for tracking the implementation progress and effect, making timely adjustments to better meet the needs of consumers and provide better services to consumers.
Third, the management team
1, sales team configuration standard:
A business manager 1 (sales department) marketing manager 1 is responsible for the establishment and assessment of business teams, the achievement of marketing and sales targets, and the formulation of annual sales targets and expense budgets! B 1 the market information manager (clerk) is responsible for market research, information statistics, market analysis, sales data summary of business personnel, and customer data collation. C 8 business representatives are responsible for the achievement of sales performance, customer development and maintenance, regional market management, on-site implementation of company activity policies and market information feedback.
Fourth, market analysis.
1, fierce competition
In recent years, due to the serious homogenization phenomenon, the market supply is far greater than the market demand, and rice sales are in the buyer's market, with fierce competition. Therefore, it is particularly important to do a good job in customer service and management. On the premise of ensuring the quality of the company, the same quality is superior to the price, and on the basis of reducing various costs, we will provide the best price for dealers and the best quality products for consumers on the basis of the same price. Golden Arrow, Great Northern Wilderness, Fulinmen and Arowana are excellent promotion models of competing products in the same industry, which can be learned and used for our own use, knowing ourselves and knowing ourselves, and winning every battle.
2. Integrate resources
Our company relies on the unique advantages in the field of ecological protection in the region to ensure our unique green food supply, and with the strong support of the government, it is an incomparable advantage for ordinary small and medium-sized enterprises. The company needs to introduce a strong talent advantage and concentrate a large number of outstanding backbone talents in scientific research and development, sales and public relations, enterprise management, finance, logistics and distribution to ensure the company's development and market development.
Verb (abbreviation of verb) brand promotion
In order to quickly and effectively expand the market share of products and obtain long-term development, we will take the company's development strategy as the core, and systematically plan the brand promotion strategy from four aspects: product brand image, product positioning, market network construction and marketing promotion.
1, brand image
In order to build the brand image of "_ _", it is suggested that all series products of our company use the brand uniformly, and different types of series products adopt different packaging strategies. It is suggested to add a head portrait to make it easy to remember.
2, product positioning
According to the current market situation, with the upgrading of products, the introduction of new series of products and the change of sales area, in order to improve the competitive advantage with similar products and expand market share, it is suggested to gradually adjust product prices and adopt the strategy of high, medium and low prices to increase product competitiveness while ensuring profits.
3. Network construction
Sales channels are intangible assets of enterprises. After years of market operation and the initial formation of the network, network construction will still be the key work of the company's future development. Efforts should be made to strengthen the construction of township networks, actively develop new distributors, and make the sales network more stable. Further develop distributors and professional rice sellers in key markets, expand market scope and seize market share.
4. Marketing
A. Actively use all kinds of valuable materials of the company, such as (good brand image) and other publicity enterprises. B. Advertise and publish articles in regional professional newspapers, magazines or TV media to expand product popularity and brand influence.
C. Actively participate in various large-scale industry conferences, and hold various forms of product knowledge lectures, product experience marketing, product promotion and other meetings with local distributors to publicize and display the company and products. D. Carry out various forms of promotional activities with distributors to promote product sales. E. Cooperate with dealers to do some wall advertisements, one-page publicity, posters, kt boards or indoors in some key markets.
Organizational structure of sales department
Seven sales department expense budget and cost analysis-personnel expense budget
1. Business manager's treatment: basic salary 1400 yuan/month, commission of 20 yuan/ton, travel allowance standard 100 yuan/day, reimbursement of car fare (controlled in 500 yuan/month), and accommodation standard of 80- 100 yuan/day.
2. Hospitality 400 yuan/month, mobile phone fee 200 yuan/month (the total cost per person is estimated to be 07 million yuan/month).
3. Treatment of business representatives: basic salary 1.200 yuan/month, commission of 30 yuan/ton, travel allowance of 60 yuan/day, reimbursement of bus fare in 300 yuan/month and accommodation in 30 yuan/day. The mobile phone fee is 300 yuan/month (it is estimated that the total cost per person is 5,000 yuan/month).
Marketing expense budget
Promotion policy support: the "10 get one free" activity is expected to sell 500 tons, requiring 10000 bags of gifts, with an estimated total cost of 250,000 yuan: 2 business managers, with a total cost of 20,000 yuan, 8 business representatives, with a total cost of 40,000 yuan and a total personnel cost of 60,000 yuan; The marketing cost is 250,000 yuan, and the total cost is 365,438 yuan+0,000 yuan/month. Cost analysis:
The monthly sales volume is 1 1,000 tons, with an average sales volume of more than 4 million. If the total cost is 3 1 ten thousand yuan, the average cost per ton is 3 1 yuan/month. Business personnel treatment system
1. Basic salary: A. The probation period is one month, and the basic salary is 1000 yuan/month, excluding tasks. B. Basic salary for the second month after the probation period 1000 yuan/month, including 50 tons of tasks. If the above 50 tons are implemented according to the bonus standard mentioned by the sales department, the basic salary of the 50-ton task will not be completed. C. Complete 600 yuan/month in the third month.
2. Subsidy: 60 yuan/day. The number of business trips is subject to the business trip application form. During the business trip, telephone declaration and electronic ticket printing are the main methods, and the excess part is paid by itself.
3. Telephone charges: 200 yuan will be reimbursed every month, subject to the actual printed invoice.
4. commission: according to the bonus standard mentioned by the sales department.
5. Travel expenses: According to the actual ticket sales, the daily marketing expenses of taxis in 20 yuan are as follows:
1. Door head fabrication: 30% of the total cost of fabrication and installation, with an estimated total monthly investment of 12000 yuan;
2. Marketing expenses: mainly buying gifts, mainly miscellaneous grains.
3. Sample: adjust product structure according to market demand.
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