Xu lihua: The founder of Bird Mobile once occupied half of the domestic mobile phone market, with an awkward ending.

In the Spring Festival Evening of 2007, a line in Song Dandan's sketch spread all over the country-the rooster laying eggs, the fighter in the rooster, Oye!

Bird phone, fighter in the phone.

Twenty years ago, there was no trace of Apple and Huawei prevailing in the mobile phone market in China. At that time, domestic bird mobile phones dominated the mobile phone market.

The glory of Bird mobile phone depends on its founder xu lihua.

1963, xu lihua was born in a peasant family in Suizhou, Hubei. Although his family is not rich, he is studious and admitted to Southwest Jiaotong University. His undergraduate major is computer, and his postgraduate major is business administration.

This professional background laid a solid foundation for him to set up a technology company in the future.

199 1 After graduation, xu lihua came to work in Shenzhen.

In his spare time, xu lihua constantly thinks about how to run his own business and be a wage earner for life, which is not his pursuit.

On this day, he is going to call his family to say hello. While waiting in line at the telephone booth, he heard several beeps from behind.

He turned his head and saw a middle-aged businessman behind him. The man is holding a BB in his hand and frowning at the display screen.

The man saw xu lihua turn his head and took the initiative to talk to him: "Young man, I have something urgent at home. Can I make a phone call first? "

Xu lihua looked at the man with an anxious expression on his face and changed his position in the queue.

During the queue, the man's BB machine rang again. Xu lihua standing behind saw a string of numbers on the screen of the BB machine and asked with a smile, "What do these numbers say?"

The man said helplessly, "I went to Shenzhen on business this time and forgot to bring the control manual." I don't know what it said. I only remember that 95277 means to go home quickly and I don't know what happened at home. "

At that time, the BB machine was a digital version. Every time a message is received, users have to consult the manual to translate Chinese, which is very troublesome.

If there is no control manual, the role of BB is better than nothing, and I don't know what it means when I receive the information.

Xu lihua said with emotion: "If only BB could directly display Chinese, it would save translation."

Say that finish this sentence, he suddenly paused. Immediately, as soon as he patted his head, he said to himself, "OK, let's do it!" "

Xu lihua stopped calling and ran to find his friends Pu Jie, Xu Xiguang and Sui Bo. He said excitedly, "I have an excellent idea!" "

At that time, the BB machine on the market was either English version or digital display version, which was very inconvenient for China people to use. If you can make a China version of the BB machine, it will definitely occupy the vast China market.

Xu lihua's idea was supported by friends, who decided to start a business together, develop and produce BB machines.

When registering a company, xu lihua thought of chopping wood with his father when he was a child. He looked at the birds flying in the sky and asked his father, "Why do birds flying high always flock?"

Father told him that birds can only fly higher and farther if they are in company.

Now, xu lihua and his companions start a business together, just like those birds who walk together, so he named the company Bird, which is called Bird in Chinese.

1992, Bird Company was formally established.

With clear objectives, advanced technology and the encouragement and support of local governments, xu lihua team produced the first BB machine with independent intellectual property rights in China in less than a year.

The waveguide has just made a prototype and received an advance payment of 8 million. 1993 in the second half of the year, the sales volume of China BB machine produced by Bird exceeded 10,000, and the profit exceeded one million. 1998, the market position of waveguide BB machine has been ranked in the top three.

However, sometimes, personal efforts can't resist the general trend of the times.

1998, something called "PHS" appeared in the market. It can not only receive short messages like BB, but also send short messages. What's more, it can make phone calls.

With PHS, BB machines and telephone booths are gradually rejected by people.

Xu lihua gained a foothold in business with the help of BB machine. When the tide of the times came, he was almost swept into the sea.

Xu lihua decided to transform Bird into the mobile phone industry.

However, the entry threshold for the mobile phone industry is very high. Enterprises must have sufficient technical and financial conditions before the state will consider issuing production licenses to them.

Bird invested a lot of money in the research and development of mobile phones, and soon lost all the money earned by selling BB machines.

Seeing that the capital chain is about to break, technology can't conquer it, the license can't be taken down, the company is facing bankruptcy, and xu lihua is so anxious that his hair is going white.

At this time, suddenly Indiana Jones-French Sachim company took the initiative to ask Bird to cooperate in developing mobile phones.

Sachim is a global leader in mobile phone manufacturing, with excellent technology, and once provided communication services for French fighter units.

However, it doesn't understand marketing and can't sell good products. It seeks cooperation from Bird, hoping that Bird will attack the market and kill a bloody road for mobile phone sales.

With the technical support of Sachim, xu lihua immediately stepped forward to try to solve the problem of production license.

Xu lihua had a bold idea to "marry" Bird Company to a state-owned enterprise, and Bird Company merged with the state-owned Ningbo Electronic Information Group to obtain the status of state-owned enterprise.

However, even if Bird has the face of a state-owned enterprise, it failed to win the license.

Xu lihua bullet, simply a don, a loan of 200 million yuan from the bank, set up a mobile phone production line.

1999, holding a rich technical waveguide, produced 20,000 mobile phones in just a few months.

Then, xu lihua showed the finished mobile phone to the leaders of the Ministry of Information Industry and said, "Now raw rice is cooked, and it will get cold if you don't eat it."

Xu lihua's acting before acting embarrassed the leaders, but it has to be said that this method is very effective.

The leaders considered that the funds invested by Bird came from bank loans, and if the money was not returned, it would be the country's money that was lost. In this way, the organization issued a mobile phone production license to Bird.

Xu lihua spent more money, borrowed tens of millions of yuan, invited CoCo Lee, a top domestic singer, to be the spokesperson, and also advertised on CCTV.

The slogan "bird mobile phone, fighter in mobile phone" quickly spread throughout the country.

Xu lihua aimed at the vast number of third-and fourth-tier cities, and suppressed foreign brand mobile phones with low prices. When people had a good impression on Bird mobile phone, he added another fire.

He gave high profits to mobile phone agents. Every time an agent sells a Bird mobile phone, the money earned is equivalent to selling three other brands of mobile phones.

Driven by the interests, the best shops in the mall were given to Bird mobile phones, and the salesmen tried their best to sell Bird mobile phones to customers.

During the three years from 2002 to 2004, the annual profit of Bird mobile phone exceeded 200 million yuan. In 2003, Bird sold 65,438+065,438+0750 mobile phones, beating the total sales of all foreign brands in China and becoming a veritable mobile phone sales champion in China.

Countless applause and flowers flocked to xu lihua, who reached the peak of his life and had a wonderful time.

I saw him build a tall building, but soon, I saw his building collapse.

Xu lihua, who has huge wealth, despises the profit of selling mobile phones. With the money earned by his mobile phone, he entered the automobile industry and wanted to build a bird car.

In 2003, xu lihua invested 1 more than 100 million yuan to cooperate with Nanqi and embarked on the road of building cars.

Building a car is a matter of high investment and high return, but the effect is slow. However, xu lihua's rapid success in the field of mobile phones made him think that he could also produce cars quickly as long as the capital and technology were in place.

Xu lihua fantasizes about making cars like mobile phones and selling cars like mobile phones.

But when people want to make quick money, they often can't make money.

Nanqi controls the automobile production line, and its opposition to excessive expansion shattered xu lihua's fantasy of making quick money.

In 2004, due to the great difference of ideas, the cooperation between Bird and Nanjing Automobile broke down, and hundreds of millions of money went to Shui Piao.

Xu lihua didn't give up. Later, he bought Shenma, and the result was still the same. He spent huge sums of money to buy a failure.

It can be said that all the money the bird earned on the mobile phone was lost to the car.

A wave of unrest, another wave.

In 2005, the country relaxed the entry threshold of the mobile phone market, and a large number of foreign mobile phone technologies flooded into China, producing a large number of fake mobile phones.

The once price advantage of Bird mobile phone has disappeared in front of the cottage mobile phone.

Xu lihua neglected the research and development of waveguide mobile phone when he was tossing about in the automobile industry, which made the technology of waveguide mobile phone stagnate.

Bird mobile phone can't compete with foreign mobile phones in technology, nor can it compete with cottage mobile phones in low price, and finally it falls into a situation of high failure and low failure.

Once laid half of the mobile phone market in China, it was quickly eroded by other brands of mobile phones.

In 2007, Bird lost nearly 600 million yuan, completely falling off the altar.

Xu lihua once said: "The bigger the company, the greater the danger. If the small sailboat capsizes at sea, it can still float, but once the big ship capsizes, it will definitely sink into the sea and there will never be a chance to turn over. "

In a word, his words predicted the end of the waveguide.

Today's Bird mobile phone has become a third-rate small-brand mobile phone, and its models are mainly low-end old man-machines, which has been unable to rank in the domestic mobile phone market.

Xu lihua discovered this bird and created a legend. However, the success or failure of right and wrong is empty, and the once business genius and business legend have now become distant legends.