How does Gree improve the publicity of small household appliances?

Improving the publicity of Gree small household appliances can be divided into the following points:

First, team preparation: how to recruit and screen talents.

"A clever woman can't cook without rice", and recruiting people is the premise of team building. Doing a good job in recruitment and screening talents who are suitable for job responsibilities and have potential to be tapped is the first step to build an excellent sales team.

There are many ways to recruit talents, but we should choose different recruitment methods according to different positions, the quality of the recruited talents and the habit of obtaining information to ensure that we can obtain a wide range of human resources. There are several common ways to recruit talents: 1, recruitment in the talent market; 2. Online recruitment; 3. headhunting recommendation; 4. Dig the corner of peers; 5. Recommended by friends and employees; 6. Publish print job advertisements; 7. Internal promotion.

After obtaining talents through good recruitment channels, one of our important management tasks is to make a preliminary screening of the recruited personnel to ensure that the quality and post competence of the trained users reach the standard. The following methods should be adopted to screen talents: 1, resume review and work attitude test; 2. Test of work experience and corresponding sales skills; 3. Test of team communication and cooperation ability; 4. The test of personal awareness, work enthusiasm and market expansion ability. As long as we can follow the above methods and set up the corresponding interview and retest links, we can initially screen out the spare talents that meet our needs from a wide range of interviewers.

Second, team training: the market is the best place to hone and test the team.

After team recruitment, each company has set up a period of intensive training for team members, mainly including: corporate culture, product knowledge, sales skills, corporate strategy training and other marketing concepts; Most companies believe that the task of team building has been basically completed after this training. In fact, this is only the first step of team training, the beginning of team preparation, and the market is the place to really hone, test and train the team, otherwise there is no need for enterprises to set up a "probation period".

In order to acquire or cultivate excellent talents and marketing teams, shorten the indoor training time, put business personnel into the market, strengthen the guidance and follow-up of business personnel at the initial stage of entering the market, and implement practical operation and operation training in the market, which are effective ways to improve the quality of team members and the overall market operation ability of the team.

After the team members enter the market, the work we should emphasize mainly includes the following aspects: 1, exerting greater market pressure on the team members and testing their endurance, execution and actual market control; 2. Develop team marketing projects and test the collaboration of team members; 3. Strengthen guidance and improve the quick adaptability of team members in market operation; 4. Strengthen daily supervision and sales follow-up, and establish a good atmosphere for team marketing.

Third, "survival of the fittest": one of the most effective ways to improve team quality.

By establishing a good performance appraisal mechanism, establishing an internal competition mechanism and purifying the competitive environment of the team, the continuous improvement of the team quality can be guaranteed; In the construction of this mechanism, "survival of the fittest" is one of the most effective ways to improve the quality of the team.

Managers can establish an assessment mechanism that combines daily assessment, monthly assessment, quarterly assessment and personal task assessment, set assessment standards for team members, and implement the "last elimination" system to realize the "survival of the fittest" of team members (the implementation of this work must ensure the rationality of assessment standards and the transparency of assessment procedures); At the same time, establish a sales hero in your sales team, use the hero to boost morale with you, drive and infect your team, and effectively stimulate the sales passion of the team.

Fourth, daily sales follow-up and control: promote the overall improvement of team building.

After establishing a marketing team through a series of effective measures such as recruitment, screening, training and "survival of the fittest", strengthening the daily sales follow-up and control of the team will inevitably promote the development of team building to Excellence and Excellence.

Effective measures for daily sales follow-up and control of the team include the following aspects: 1, execution of daily sales report; 2. Establish a regular work reporting system; 3. Hold regular working meetings; 4. Strengthen on-site management of team members; 5. Setting and management of reasonable sales targets.

On the basis of the above work measures, we should ensure good communication and cooperation among team members, establish their persistent enthusiasm for work, and establish an atmosphere of continuous learning and progress. At the same time, we should set an example everywhere, and strictly demand ourselves to "do everything for ourselves first and do everything for ourselves" with the motto of "don't do to others as you would like them to do to you". An excellent sales team is close at hand!