Do you know Li Ka-shing? When the start-up plastic factory ordered 50 thousand items in the United States, it was already packed.

1950 In the summer, Li Ka-shing rented a factory in Shau Kei Wan with his own savings and HK$ 50,000 borrowed from relatives and friends, and founded the "Changjiang Plastic Factory" to produce plastic toys and simple daily necessities. Taking this as a starting point, he started an all-round entrepreneurial road.

At the beginning of its establishment, Li Ka-shing only "directed" two ragged people to run his factory day and night in a few shabby houses by a stream under dim light. At this time, director Li has several jobs and works sixteen hours a day. Going out early in the morning to contact business is the "early touch" of Hong Kong people. In order to save money, he doesn't take the bus, and his feet are running around, integrating procurement and promotion. After returning to the factory, a day of intense work began. He is not only a worker immersed in operation, but also a master who teaches technology, and is also the head of a factory.

In the evening, Li Ka-shing buried himself in his desk and redesigned it, so that it could be processed according to the drawings the next day. Late at night, it is the time for self-study in all subjects. At this time, Li Ka-shing became a diligent student again.

Due to poor equipment, insufficient manpower, too many product orders, the product quality was affected, and the plastic market demand changed, and the factory faced closure in the second year. Li Ka-shing conscientiously summed up experience and lessons, on the one hand, paying attention to product quality, on the other hand, making profits for sales. After several years of hard work, the factory finally got out of the predicament.

One night, Li Ka-shing was reading the English version of Plastic magazine, and a message published in the corner of a page caught his attention. An Italian company uses plastic raw materials to design and manufacture plastic flowers, which will be sold to European and American markets soon. In peacetime, after people have a certain guarantee of material life, there is bound to be a requirement to beautify their lives, and plastic flowers meet this requirement. Thought of here, Li Ka-shing excited. 1957 One day in the spring, Li Ka-shing embarked on a journey to Italy to learn the technology of making plastic flowers. After returning to Hongkong, Li Ka-shing persuaded the bank to lend money to expand the factory, then introduced flower-making equipment and recruited technicians, and the factory switched to producing plastic flower products.

The factory has made great progress in producing plastic flowers, but they are full of good things. Once, competitors sent people to Li Ka-shing factory to take photos, engaged in counter-propaganda, and threatened to bring down the "Changjiang Plastic Factory". Li Ka-shing stopped the anger of his factory workers and asked them to take photos for investigation. Then the photo was published in the newspaper, showing the shabby "Changjiang Plastic Factory" and the director who seemed to be doing nothing. Li Ka-shing took this newspaper, fiddled with his own products and visited hundreds of Hongkong agents. Li Ka-shing told them sincerely: "You see, the factory building of the Yangtze River Plastic Factory in the initial stage is broken enough, and my factory director is gaunt enough and disheveled enough. But look at our plastic flowers, as well as these varieties designed by ourselves, which are not even available in European and American markets. I believe that quality can prove everything. Welcome to visit our factory and order. " Li Ka-shing, one step ahead, took advantage of the reaction brought by this newspaper storm to make a quite affordable advertisement for "Changjiang Plastic Factory". Orders quickly increased. Because of the reasonable price of his products, some dealers even offered to pay a 50% deposit in advance.

From then on, Li Ka-shing began the golden age of enterprise construction.

After the steady development of the factory, most of the products are sold to European and American markets except Hong Kong. He finally became the "king of plastic flowers" in Hong Kong.

Li Ka-shing, the "Superman" in Hongkong, has experienced many hardships in his life. He can "survive" every time, often turning difficulties into opportunities and benefiting from them. An important reason is that he has a long-term view, is full of confidence in life, is not afraid of immediate losses, and is good at losing money, thus opening a "green light" for the rapid development of enterprises.

In the mid-1960s, Chinese mainland's "Cultural Revolution" spread to Hongkong, causing panic and a sharp drop in investment. The anti-British riots broke out in May, 1967 further shook the confidence of investors. The first thing to bear the brunt is the sharp drop in real estate prices, and some businessmen continue to sell land and real estate for emergencies. The real estate crisis lasted until 1969. During this period, Li Ka-shing invested all his assets in real estate, bought a lot of land and old buildings, and only bought them instead of selling them. Many people advised him not to do stupid things. After hearing this, Li Ka-shing just smiled. In this way, Li Ka-shing, which is not eager for quick success, has buildings of 1.958 to 6.3 million square meters, and has buildings of1.2000 square meters. In the 1970s, land prices in Hong Kong rose and house prices continued to rise, from which he profited handsomely. From 65438 to 0979, Li Ka-shing bought 22.4% equity of Hutchison Whampoa Limited from HSBC, and he became the first Chinese president in Hong Kong to join a British-funded consortium. The whole of Hong Kong is boiling and the stock market is soaring. Hong Kong people finally know that there is a "Superman" in Hong Kong, a business hero who grew up in China.