[Zhang Xingping] Zhang Xingjiang of Yuyun Group

Zhang Xingping, chairman of Yunnan Saiboxing Biotechnology Co., Ltd. and Yunnan Yu Lang Jewelry Co., Ltd., started his business in generate in 2003 and entered the tourism and shopping industry in Yunnan. Subsequently, a torrent of rewriting the road of life surged out, and in the following nine spring and autumn periods, after hardships, perseverance and hard struggle, they walked on thin ice and passed through one difficulty after another. Under his insistence, the industrial scale has developed from a small factory with only 20 people engaged in the production and manufacture of plant essential oil to seven large-scale tourist commodity trading centers with nearly 1.400 employees, involving the research and development and sales of plant essential oil, flower gardening, jewelry and jade processing and sales, etc.

Last night, the west wind withered the trees, and I went up to the tall building alone and looked at the horizon.

Since ancient times, people who have achieved great things will have some difficulties and hardships, and Zhang Xingping is no exception.

Zhang Xingping, 1978, a native of Hongshan Township, Qiaojia County, Yunnan Province. He ranks third among Zhang's eight brothers and sisters. His family is very poor and can barely make ends meet. In order to get rid of the fate of ancestors rooted in the land, facing the loess and facing the sky, 1995, he came to Kunming, the provincial capital, and embarked on a difficult road to entrepreneurship. 1995- 1998 During the three years, he almost traveled all over the major markets in the provincial capital and surrounding cities and counties, and experienced a long and arduous working life, pedaling tricycles, promoting sales and setting up stalls ... 1998, Zhang Xingping, who worked hard for three years outside, began to wholesale flowers himself in Shangyi Street, Kunming. His continuous accumulation and progress have won the appreciation of many colleagues. However, fighting alone is bleak, just like a general fighting alone on the battlefield. It is not difficult to imagine that although the small achievements at work can bring him some comfort, there are too many unknown bitterness hidden during the period. "It's a wholesale flower, but it's no different from a street stall. Sometimes, I even collect some flowers that have been removed from the big market, and then sell them after finishing, saving costs! " Recalling the experience at that time, Zhang Xingping looked nostalgic and proud. He knew that these ten years' efforts had brought irreplaceable value wealth to his future entrepreneurship, especially the experience of running flowers by himself in Shangyi Street, which became an important turning point on his entrepreneurial road.

I don't regret that my belt is getting wider and wider, which makes people haggard for Iraq.

In 2003, Zhang Xingping established Kunming Cybertron Trading Co., Ltd. and personally served as the general manager and legal representative. The establishment of Kunming Cybercommunication Trading Co., Ltd. is a necessity of Zhang Xingping's pioneering road and the crystallization of his long-term efforts in his early years.

The year 2003 was an important turning point on Zhang Xingping's road to success, and it was also the initial stage when he officially embarked on the road to entrepreneurship. When selling flowers in Shangyi Street, Zhang Xingping found through various channels that the plant essential oil on the market was getting more and more popular. His keen insight into business after years of running around enabled him to seize this development opportunity. Zhang Xingping thinks that it won't be long before plant essential oil will occupy the industry market. When he further learned that the essential oil industry in coastal areas had started first, he resolutely put down his business and went to Guangzhou, Shenzhen and other coastal areas for field trips. After many investigations, Zhang Xingping objectively analyzed the prospect of Yunnan plant essential oil market. With geographical advantages and personal unremitting efforts, we finally returned to Kunming to establish Kunming Cybercommunication Trading Co., Ltd. with the experience gained from the investigation and the technical support we won. At the beginning, the company mainly produced essential oils for Kunming Colorful Yunnan, Jiameng Flower Market and other large tourist shopping centers. At that time, the environment for starting a business was very difficult. The whole factory area is less than 1000 square meters, and there are only more than 20 employees. He is short of funds. He is the director of sales and purchasing. After receiving the order, he often works overtime and sleeps only five or six hours a day. I dare not draw the curtains when I sleep for fear of oversleeping and delaying my work. In order to save money, on the premise of ensuring that workers have enough to eat and eat well, his dining standards have been reduced to a minimum, and he often forgets to eat and sleep.

"Looking back now, I think it was quite bitter at that time, but I should have suffered when I was young." Zhang Xingping always evaluates this experience optimistically. So, this Millennium is three years. From 2003 to 2006, for more than three years, with the accumulation of company capital and the gradual expansion of business scale, Zhang Xingping thought about traveling and shopping by himself more than once. Later, with the gradual maturity of the opportunity, in 2007, Cybertron Trading Co., Ltd. purchased a piece of land of about 3.7 mu and opened the first plant essential oil shop. At the same time, the company attracted the technical shares of French glass spice Sarl, and was officially changed into a Sino-French joint venture Yunnan Cyber Biotechnology Co., Ltd. So far, Zhang Xingping has completed the operation structure of a comprehensive company integrating production and marketing, and the scale of the company has been further expanded, from more than 20 people at the beginning to more than 130 people.

At the end of 2008, in the urban planning of Kunming, Shangyi Street area had to be relocated according to the policy, or based on the feelings for the original pioneering area, more for the purpose of expanding the company's scale. Zhang Xingping decided to lease 20 mu of land to absorb the stalls and customers of the original Shangyi Street flower market, so as to form a large flower market. However, due to the influence of policies at that time and many external factors, this plan failed. The failure to build a flower market this time prompted him to have an idea: the flower market in Yunnan has great room for development. In the special period when the renovation of villages in Kunming impacts the operation of stalls, why not make a flower market by yourself? Summing up the experience and lessons of failure, based on the market situation at that time, Zhang Xingping founded a tourist shopping center focusing on flower gardening-Kunming Saiboxing Flower Gardening Co., Ltd. This time, due to full preparation in the early stage and accurate grasp of the tourism market situation, Saiboxing Flower Gardening Co., Ltd. showed a good development state once it was established. The company mainly sells tourist commodities, such as flowers, dried flowers and local products. In less than a year, it has expanded its business scale several times, with more than 400 employees, showing a better development momentum than Cybertron Biotechnology Co., Ltd., which it founded before. With this great motivation, his belief in the sustainable development and endless development of enterprises is further strengthened. After completing the accumulation of original funds, he accelerated the implementation of rolling investment in the tourist shopping market. In order to stabilize the operation and expand the scale of operation, in August 2009, he established Kunming Qianzilan Biotechnology Co., Ltd., focusing on the sales of brand plant essential oils; At the end of the same year, Ji Baihua Biotechnology Co., Ltd., which focuses on sales, was established.

From 2003 to 2009, in just six years, Zhang Xingping has established four companies. At this time, he was only 3 1 year old, and his career was booming, which was enough to be called young and promising. However, he did not stop. "On the road of life choice, I don't seem to have a bad process, but I am faced with some choices." At this point, he is faced with a choice.

Since 2004, almost at the same time when Zhang Xingping started his business, a new jade variety Huanglongyu was discovered in Yunnan. In the next few years, Huang Longyu continued to heat up. By 2008, Huang Longyu has become famous all over the country and has a certain share in the local jade market. It was also at this time that Zhang Xingping began to contact Huang Longyu. With the deepening of his understanding of Huang Longyu, he has collected a large number of fine Huang Longyu products. Apart from loving and playing with jade, he has once again keenly captured the business opportunity-the Huang Longyu market is "in the ascendant". So he made a bold decision-to enter the jade market! And the following facts once again proved his courage and wisdom. On July 20 10, Zhang Xingping registered Yunnan Yu Lang Jewelry Co., Ltd. in alfalfa village, Guandu, Kunming, and signed a cooperation agreement with Kunming World Expo Co., Ltd. at the end of the same year. The registered address of the company was changed to "Man and Nature Pavilion" of Kunming World Expo, and it started to operate at the same time. The establishment of Yunnan Yu Lang Jewelry Co., Ltd. further expanded Zhang Xingping's business model. Located in the "Man and Nature Pavilion" of the World Expo, the Jade Culture Exhibition Hall is the symbolic business place of Yunnan Yu Lang Jewelry Co., Ltd. Based on the business philosophy of perfect combination of shopping and sightseeing, a large number of fine jades such as jadeite and Huanglong jade are displayed in the exhibition hall, and a jade culture historical corridor is set up to let people know the history of jade culture after shopping. Enjoy a large number of exquisite jade articles and feast your eyes. With the increasing publicity, the Jade Culture Exhibition Hall has become a unique landscape of the Expo site, and a large number of well-known tourists flock to the exhibition hall for shopping and sightseeing every day.