What does the new media operation do?

A website survey shows that 55.2% of users open WeChat more than ten times a day, QQ more than five times and Weibo more than three times. Judging from this data, everyone has become heavily dependent on various social media, so it is very important to operate new media.

New media operation is an operation mode of brand promotion and product marketing by using new media platforms such as WeChat, Weibo and APP. By planning brand, high-quality and extensive online activities, the visibility of new media will be enhanced and the participation of users will be increased. New media operation includes content operation, channel operation, activity operation, user operation and data operation.

What do new media operations need to do?

1. Content Collection

The key of new media operation is content operation. Then his first step is to collect content.

A: Explore user needs and user interests.

B: Pay attention to current events and analyze them from different angles.

C: Pay attention to your peers. Only by knowing yourself can you be in an invincible position.

D: Keep learning, exchange books and share dry goods in the industry.

2. Content production

Production content is the key to the success or failure of new media operation. The production content is mainly reflected in the refining of the collected content. What needs to be noted here is that we should combine the promotion work and activities of our own industry and make content from the perspective of users.

3. Channel operation

The smell of wine is afraid of the deep alley. Good content, good enterprises also need channels to promote. The official WeChat account is closed-loop, so you can only push content to users who have already paid attention to the official WeChat account. And the content you push, users may not necessarily read it. Then I met this problem. What do we do? This shows the necessity of channel operation. According to different industries, different channels are adopted to promote content.

4. User operation

The official WeChat account lacks channels to interact with users. What the user thinks, what he needs, and what his interests are. The operator doesn't know. Many WeChat official accounts are just products that operators and enterprises admire. So in the face of this situation, we should establish channels for interaction with users. Today's social media has solved this problem. There is an urgent need to build a community.

5. Data manipulation

The success or failure of new media is not up to us. What is needed is data to prove it. For example, attention, number of subscribers, number of articles read, number of articles reprinted, attention, number of new subscribers, user conversion rate, etc. -About new media, I also know what kind of ability you should have if you want to engage in new media operation in the future. In fact, to sum up, at present, the mainstream platforms of new media are: the mainstream: WeChat/Weibo/Baijia/Headline/Big Fish and other information categories: a little information/Gale/Netease and other audio stations: Himalayan/Dragonfly fm/ Litchi and other short videos: Tik Tok/ Beauty Shooting/Secondhand Shooting/Watermelon Video and other community portals: Zhihu/Douban/Post Bar/Simple Books and other fields: Little Red Book/Tao Wei. So in the learning process, you can try to post, promote and answer questions on these platforms. You need to understand the platform mechanism, know how to do it, how to send it without being deleted, how to write it, what to write to get more recommendations, and so on. How to write seo articles and how to optimize keywords are all things that need to be tried and summarized. And if you can raise an active tuba with a lot of fans on a certain platform, it will be very helpful for you to find related jobs in the future. -the slogans of "content first" and "content is king" have been shouting, so copywriting ability is always mentioned. Some people may feel that their writing is not good when they hear the copy, and the copy is definitely not good. In fact, copywriting mainly examines your sensitivity to the market and expresses it in copywriting, and this sensitivity can be obtained through exercise. So don't be afraid to write a copy. Interested friends can pay attention to the official account of "Mao Rabbit" WeChat and reply to "Copywriting" to get a copy package ~2. Data analysis ability In a standardized Internet company, leaders will never clap their heads to make decisions, and everything is based on data. Data thinking should run through all aspects of work. How do you know what to do next? Need data feedback. I wrote an article and put it in today's headline. The reading volume is only 3k, and the company's average is 6k. You can know that the article you wrote is not effective and you need to adjust the content or copy type. In addition, you can also look at the number of comments to see if everyone is emotional about your article; You can also see the user's recognition of you by the number of likes. For example, if you want to apply for funds to test a new project and analyze the data of similar projects in the past, then your superiors can rest assured to grant you funds? In short, new media operations are based on data feedback. And the foundation of all this is your data analysis ability.