Yiyuan Garden Xuhui: Integrating Nature and Creativity Xuhui Peter Yiyuan Garden

If you are thinking hard about ideas but have no inspiration at all, you might as well take a look at the surrounding beautiful scenery in the roof garden, or walk down the "concentric circle", or have a "brainstorming" with your companions in the winding bamboo forest. Maybe the next second, your mind will bloom. A few days ago, the large-scale creative park "Art Garden Xuhui" hidden in the "Lane" in downtown Shanghai officially opened to welcome guests.

Xu Xiasheng's office, close to nature.

"Art Garden Xuhui" Creative Park is located in Lane 345, Shilong Road, Xuhui District, Shanghai. It is another masterpiece of "Peter" brand art garden series. Its predecessor was Shanghai Craft Weaving Factory, and Shanghai Peter Cultural and Creative Industry Development Company began to carry out all-round transformation from 201110. Architects skillfully use the architecture and natural landscape of the original factory area, and uphold the concept of "Taoism is natural" from design inspiration to architectural style. By rebuilding corridors, garden platforms, etc. They connected the original seven independent factories without removing an original building steel bar, forming a patchwork building without barriers. Considering the free spirit of creative people, the park will turn the 1/3 office area into a LOFT space with a height of 4.8 to 6 meters, which is convenient for the owners to divide freely and adds a personalized office environment in the park. It is understood that in order to match the overall atmosphere of the park, "Peter" set the purpose of Xu Xia's life-style office at the beginning of the design, and reserved a leisure area of 5,000 square meters, so that creative people can better appreciate the natural artistic conception full of magical beauty while working.

The reporter saw that this ecological park covering an area of 30,000 square meters is divided into design exhibition center, creative office area, life and leisure center, sports and leisure center and riverside landscape center. All the building facades are painted with the purest black and white colors, and some walls outline the lower part of the word "Yi" with abstract lines. Important elements of traditional culture are quietly presented in casual details, and there are still scorpions where green plants pass.

"Black and white are the only two colors used in the exterior wall of the whole park building. Because the designer's inspiration comes from the Book of Changes, two solid colors, black and white, represent yin and yang in the laws of nature. In traditional thinking, beauty can only be created if yin and yang are naturally balanced and harmonious. " The relevant person in charge of "Peter" told the reporter that the whole park has inherited the essence of the "Yiyuan Series"-the spirit of simplicity and change in the Book of Changes, and created a creative-oriented physical, mental and spiritual space through the changes of platforms, covered bridges, winding paths and bamboo forests.

Seven services to help cultural and creative enterprises

"Peter" focuses on the long-term development of the cultural industry, builds various platforms for enterprises to display and communicate, and plays a connecting role in the upstream and downstream development of the industrial chain on the basis of subdividing the industrial chain, thus revitalizing the whole industrial chain. Wan, vice president of Shanghai Cultural and Creative Development Co., Ltd. said: "Art Garden Xuhui pursues the real needs of the park, returns to the origin of creativity, and combines industrial design to recreate a creative paradise. IT will become a multi-functional cultural and creative industry gathering area focusing on industrial design and gathering enterprises in related industries such as advertising, creativity and network IT. "

At present, the investment promotion of "Art Garden Xuhui" is in full swing, which has attracted well-known enterprises such as Newway Design, Shanghai Jing Rui Marketing Planning, and Gequ Enterprise Management Consulting, the world's first glass crystal product listed in Sweden. Many enterprises plan to move their headquarters here. At present, they have cooperated with East China University of Science and Technology to build the "Huanhuali Industrial Design Belt" project to help and support industrial design enterprises in China and provide practical bases for college students.

In order to better serve the enterprises in the park, Debye has provided "seven value-added services" for small and medium-sized creative enterprises in the park since 2008, including basic talent services, industrial resource allocation and high-level exchanges, investment and financing services, brand promotion services, basic legal and policy services, financial consulting services and enterprise management consulting services; It also conducts recruitment training for enterprises in the park, holds sports games for enterprises in the park, and establishes CEO clubs of enterprises in the park to open up the upstream and downstream of the industry and promote customer cooperation.

"Derby" said that our position is not the operator of the park, but the service provider of the cultural and creative industries, so we should not only provide a comfortable physical environment for enterprises, but also meet the actual needs of enterprise development, and provide these services that can really help enterprises develop, thus fully helping the rapid development of cultural and creative industries.