There is a foreign trade knowledge website on Alibaba International Station. What's its website?

Alibaba originated from an ancient Arabic story. At that time, Alibaba opened the door of treasure in one sentence: "sesame, open the door", ushered in unlimited wealth; Jack Ma, CEO of Alibaba, also hopes that by clicking on it, there will be a temple for businessmen in the information age, so that he and the businessmen who have joined Alibaba can meet the unlimited wealth in the present sense.

Alibaba is divided into three websites: International Website, Global Chinese Business Website and China Website, which provide English, Traditional Chinese and Simplified Chinese respectively.

Services in three languages. It mainly provides members with an international trading platform, which brings together 178 countries (places) around the world.

Business information and personalized merchant community.

Services include:

Business opportunities: There are more than 700 product categories in 32 industries for reference.

Release information: select appropriate categories to release business information such as member trading and cooperation.

Daily update: about 1000 pieces of the latest supply and demand information from all over the world every day.

Business through train: members can subscribe to the new supply and demand information added every day by classification and accept it directly by mail.

Company library: the company has a complete website, which has gathered more than 65,438+0,000 company webpages. You can search for trading partners and learn more about the company. Members can also apply for their own company to join Alibaba's "company treasury" for free, and link to the relevant categories of the company treasury, so that members have the opportunity to understand the whole company.

Company link: members can link the company website to Alibaba's "company library" through free application.

Sample browsing: display various illustrated sample information bases of Alibaba members by category.

Sample editing: Members can establish and edit their own private sample rooms, and each sample room has an independent website. Network space for freely placing and displaying sample graphic information.

Friends of Israel Chamber of Commerce: Businessmen's Club. Here members exchange industry views and talk about everything. Among them, tea breaks provide new topics for members every day. How to analyze online marketing for members?

China Cjol: Provide personal information about talent supply and demand and recruitment information.

Member services:

Enjoy the cover recommendation for free: Alibaba chooses some supply and demand information to publish on the main cover of the website for special recommendation every day, and these information must be selected from the information submitted by members;

Simplify the steps of publishing information: once registered as a member, a large number of fixed information will be automatically displayed every time you publish information, so as to achieve once and for all;

Free "business through train": members can subscribe to the new supply and demand information every day by classification and accept it directly by mail, which is efficient and time-saving; Business Express is a free information service provided by Alibaba.com for registered members. In order to improve efficiency and save users' time, we will send the new business opportunity information directly to the members who need such information on the same day. Business express and website information are divided into 32 major industries and more than 700 product categories. You can choose certain types of subscriptions according to your needs.

Priority information release: Alibaba promises that the correct information submitted by members will be released within 24 hours, so that you can easily grasp the fleeting business opportunities;

Free model room: members can set up their own private "model room" in Alibaba through the network to display the graphic information of products and have a simple website domain name;

Free company link: Alibaba members can link the company homepage to Alibaba's company treasury for free.

Business strategy, current strategy and prospect analysis;

1, Alibaba implements a more active enclosure method, snowballing by providing free services and achieving "head economy" by attracting members on a large scale. It relies on a large amount of supply and demand information collected by its members to form a large trading platform, and eventually evolved into a trading middleman, providing places and information for both parties to the transaction and collecting agency fees or service fees. The ultimate goal is a bit close to the nature of the stock exchange or market. So his focus now is not on how to make money. Instead, we should consider how to expand our popularity, provide more personalized services and attract more members to realize this scale economy.

2. Now Alibaba faces a headache, that is, how to go in the future, how to make money for shareholders, how to make money for customers, where are the profit points, how to stay ahead, how to plan the website platform, how to turn his self-help into benefits, and how to use information. With the increase of information, it will create greater benefits for those who need it most; More specifically, how does his market (trading platform) charge management fees? Will there be a loss of members when collecting management fees? And it is not affected by other markets.

Alibaba is somewhat similar to some comprehensive portals. It was piled up by venture capitalists. There are only two roads ahead. Go public as soon as possible, use the stock market to create value for shareholders or continue to pass the parcel and hand over the baton to the next one. It seems a bit difficult now. It is a difficult problem to go public without turnover, and venture capitalists who can't go public as soon as possible will stop watching. Now he can only continue to light a small fire to attract more attention, attract more members, paint a bright future, attract investors, provide more services that can make members make money, and collect money for himself. Of course, he is not worried about money now, and he is backed by venture capital.

4. Ma Yun made a very vivid metaphor when he responded to the evaluation that Alibaba had no profit and no money. He said: a seven-year-old child can make money by selling flowers in the street, but they are all small money and lack foresight. You should always let him study, go to college and get an MBA before coming out to work, which will help him develop and earn more money. Of course, in the era of Internet economy, no one can predict tomorrow, only different people have different views, and Alibaba's tomorrow depends on tomorrow.

Advantages and disadvantages analysis:

1, Anno and Xiaoxiao are two virtual hosts of Alibaba's website. Their appearance is much more humanized than other similar websites. Personalized language replaces the routine of website digital machine, and relaxed sentences are more intimate, which brings the relationship between members and the website closer.

2. The website has three teams (English, Chinese and Chinese), covering a wide customer base, which is conducive to information exchange, increasing the amount of information, creating momentum and expanding influence.

3. Alibaba's information is more and more subdivided. Suppose that a piece of information about Pingguo will go deep into the end, from agriculture to fruit to Pingguo, and provide it to members related to Pingguo, which is more targeted and effective.

4. The overall layout of the website is very reasonable, simple and easy to operate, and most of them are self-help. The transmission speed of files up and down is relatively fast, and the selection of colors is also very ergonomic. Staring at the screen for a long time will not feel tired.

As a friend of the chamber of commerce, tea break is more meaningful. Every day, there are new topics, hot comments and discussions about some industry trends, management methods and philosophical essays. The gunmen who host the column are also of high quality, and they can often write articles that attract jade to attract members to participate.

6. Alibaba is also collecting members from the exhibition and wants to receive a large number of members. Recently, the China Fair has made a lot of noise, and it should be said that it is a change of Alibaba to actively attract members, which should not be underestimated.

7. With the increase of members, the promotion of popularity and the establishment of brands, there is more and more information about supply and demand of Alibaba, which also urges more people to look for materials in Alibaba. The statistics he set up at the beginning of the edition are more dynamic, and a group of loyal members have gathered since the website was opened, which is also his advantage.

8. In the form of full opening and free joining, Alibaba's membership structure is mixed, and it is impossible to distinguish powerful enterprises from small enterprises. This is faced with how to provide more services in line with the strength of powerful enterprises, that is, to use differentiated marketing in a targeted manner to serve powerful enterprises and create value. This also conforms to the 20/80% rule.

9, free, so that some enterprises can tolerate some aspects of Alibaba's lack, but there is no such thing as a free lunch. When he wants to collect money with profits, it is also a question whether he will lose customers.