What kind of car is the MG?

MG was originally a Morris car agent in Britain, and later made his own customized version of the car, which is famous for its two-door convertible. Automobile brand of Nanjing Automobile Group Co., Ltd. .. On June 6, 2005, the project of Nanqi MG Automobile was established. On July 22, 2005, Nanqi successfully acquired the assets of MGR Company and Powertrain Company. On March 10, 2006, Nanqi MG Automobile Project was put on record by the National Development and Reform Commission. On March 27th, 2006, the foundation stone of MG project was laid in Pukou High-tech Development Zone. On June 6th, 2006, the first batch of MG parts were exported to Europe. On June 22nd, 2006, Nanjing Automotive Engineering Research Institute was established. On June 23rd, 2006, MG UK joined the British Automobile Manufacturers and Dealers Association (SMMT), becoming the first China member in its 100-year history. On July 17, 2006, Nanjing Automobile held a press conference in London, England to announce MG's internationalization strategy. On August 15, 2006, the recruitment of the first batch of domestic distributors of MG was fully launched. In August 2006, the second batch of parts and components of MG were exported to Europe. On August 22nd, 2006, Nanjing Automobile Group was awarded the first batch of national automobile export bases by the Ministry of Commerce and the National Development and Reform Commission. In August 2006, MG was named as one of the 100 companies with the greatest potential to become a multinational group in the 20th century, and was awarded the title of "New Global Challenger". On September 13, 2006, Nanjing Automobile Group Co., Ltd. and The Export-Import Bank of China signed a loan agreement framework for Nanjing Automobile MG UK project in London, England, to support the development of Nanjing Automobile MG UK business and the full implementation of internationalization strategy. On September 26th, 2006, the powertrain of Nanjing Automobile MG was unveiled. Nanqi MG ignited the world-class power in China for the first time, and officially named it "MG Power". On June 5438+1October 65438+March, 2006, MG signed a parts supply cooperation agreement with Stadco, a well-known British auto parts supplier, and the global procurement plan and superior resource allocation strategy of MG's overseas auto projects began to accelerate in an all-round way. On June 8, 2006, 65438+February 8, 2006, The Export-Import Bank of China officially approved a project loan of 500 million yuan to support the Nanqi MG project, and Nanqi MG received strong support from the government. On June 28th, 2006, 65438+February 28th, 2006, Nanqi MG NV62.5L all-aluminum alloy engine was rolled off the production line in Nanjing Pukou production base, and the hot test was successful, and all indexes were in the leading position of domestic V6 engine. MG has a world-class engine matching mid-to high-end cars, which completely breaks the history that China's own brands can't manufacture V6 engines. On June 8, 2007, 65438, Nanqi MG held a supplier meeting to build MG cars with the highest international quality standards. On March 27th, 2007, Nanjing MG Automobile Co., Ltd. rolled off the production lines of MG 7 series, MG 7 series extended cars and MG TF sports cars at Nanjing Pukou base. On June 26th, 2007, SAIC and Nanjing Yuejin Group signed the Comprehensive Cooperation Agreement at Diaoyutai State Guesthouse in Beijing, and its operating assets will be transferred to SAIC on April 5th, 2008. On April 0, 2008, they completed the industrial and commercial change procedures of 65,438+000% equity of Nanjing Automobile Group and will hold 65,438+000% equity of Nanjing Automobile Group. At the same time, Nanjing Fiat, a passenger car company under Nanjing Automobile Co., Ltd., will also become the Nanjing production base of Shanghai Volkswagen. On April 2, 20091day, MG6 was very modern and impactful at the 2009 Shanghai International Auto Show. The chiseled front face and body lines are typical MG sports styles and return to the center of the stage. The century-old brand British legend mentioned the history of MG, which can also reflect the development history of British automobile industry. William, founder of MG? 6? William morris (1) is not only regarded as one of the founders of the British automobile industry, but also awarded the title of Lord Nufield by the British royal family, which shows the great contribution of MG to the British automobile industry. Facts have also proved that there are not only countless glories, but also fascinating classic legends in the centuries-old history corridor of MG. As the birth process of automobile brand, MG is a legendary story that the world automobile industry talks about. MG is short for Morris Garages. It's William. 6? 1 Morris was formally established in 19 10. 1922, Cecil Kimber was appointed as the general manager of MG. Known as a "design genius", Jinbo introduced a new model with greatly improved power, performance and appearance, replacing the original oval shape with an octagonal shape as the symbol of MG car, and the octagonal logo was officially born. MG is not only a car brand, but also several famous prime ministers in British history are admirers of MG brand. From Harold Wilson to Winston Churchill, the anti-fascist leader, to Margaret Thatcher, who is famous for her toughness, MG has always been the first choice of British political leaders. In the following years, MG brand made many leaps in the field of cars and sports cars. Especially during the period from 1930 to 1935, MG created the brilliance of sports car technology in that era. Its sports car products are ahead of the global technology at that time, and the speed is unmatched by other vehicles. It is the most famous sports car base. So far, the fastest speed in the world has been created by MG's automobile products. In terms of automobiles, MG has always been favored by consumers and is one of the best automobile products ever. Until today, MG Motorsports Association is still the largest organization of riders in the world, with the largest and most fanatical fans. I have to say, this is a miracle. In March last year, MG officially came to China, which not only brought the world's top automobile technology, but also contributed to the birth of MG, the first independent international automobile brand in China. How can the classics of MG be passed on to MG MG, and how can the glory of MG continue? This is not a small problem. However, zhangxin, the general commander of MG project, is full of confidence. He said: "When the MG brand crosses the ocean and comes to the East, we believe that MG will continue to write the new legend of MG in China." Brand is the core and soul of products. To achieve inheritance and innovation, we must first solve the first priority of brand positioning. The "name" of MG MG has been affirmed and welcomed, which reflects the target consumer groups of the brand. "MG" is a state, a taste, an achievement, a sense of accomplishment and a reflection of the target market positioning that all people who are eager for success hope. At the same time, the brand connotation of MG MG also perfectly integrates the excellent automobile culture of China and Britain. Its octagonal icon has many similarities with the traditional culture of China. They all represent stability, loyalty and trustworthiness, and they all contain the spirit of kings in all directions. Its brand characteristics of passion, vitality and pleasure express the attitudes and aspirations of the elites of China era. MG's enterprising spirit not only conforms to the spirit of the times in China, but also reflects the corporate culture of Nanjing MG Automobile Co., Ltd. ... MG's brand positioning language-"Let the heart beat faster" not only accurately interprets the brand cultural connotation of MG MG from many aspects, but also becomes the spiritual endorsement of the target consumers with the deep-seated needs of consumers as the center. This orientation not only embodies the characteristics of MG Mg and China's elite in the new era, such as coexistence of connotation and passion, consideration of achievement and accomplishment, but also conveys their spirit of * * * and their spirit of looking at the world. At the same time, it also shows the spirit of the times that people and vehicles are integrated and dare to break through innovation while respecting history. Between enthusiasm and loyalty, Let the Heart Beat Faster conveys the enterprising culture, fashion concept and perfect appeal of consumers. "No matter when and where, MG will always experience the passionate heartbeat with you." "We bid for MG, not only for brand assets, but also for car-making technology, and more importantly, for independent innovation by using MG's mature technology. Our goal is to turn MG into an international brand dominated by Chinese people and Nanjing MG Automobile Co., Ltd. into an internationally competitive automobile enterprise. At present, the intellectual property rights of MG MG related products and technologies have been completely owned by our China enterprises. " Zhang Xin stressed many times on different occasions. Since Nanqi successfully bid for all assets of MGR and Powertrain Company in July, 2005, MG project has been carried out in a tense and orderly manner, although it has been relatively low-key. Since the MG project set sail on March 27th last year, Nanjing MG Automobile Co., Ltd. has mastered and digested the core technology of MG in just one year. The establishment of the National Automobile Research Institute has laid a technical foundation and strength support for the follow-up development of MG. Subsequently, MG MG successively achieved a series of milestone achievements, such as the first batch of accessories exported to Europe, the first N4 engine successfully ignited, the first MG-7 vehicle successfully ignited, and the first MG-TF vehicle successfully ignited, which laid a solid foundation for the upcoming March 27th when the first MG MG vehicle rolled off the assembly line. With the start-up and smooth progress of the project, Nanjing MG Automobile Co., Ltd. won the first prizes of 12, such as "owning an internationally renowned automobile brand for the first time", "being recognized by the international automobile industry for the first time", "introducing European environmental protection standards into China automobile for the first time", "synchronously building domestic and foreign production bases for the first time" and "China enterprise fully acquiring world-class automobile core technology for the first time". Insiders pointed out that as the first independent international brand in China, MG Automobile Project has opened up a brand-new model in exploring the development of independent brands in China. Through the introduction, absorption and independent innovation of technology, even if the independent brand has entered the high-end field of China automobile industry, it has successfully implemented the strategy of "bringing in and going out", which is of great significance to enhance the strength of independent brands in China automobile industry. At the same time, this has also increased the confidence of the domestic and foreign automobile markets in MG. The official release of MG brand not only announced the birth of an automobile brand with "inheriting history and innovating development", but also marked the epoch-making changes in China automobile market. MG, a brand with pure British ancestry and bearing the British automobile legend, is expected to become a brand-new force in China automobile market through the carving and experience of Nanjing MG Automobile Co., Ltd. Different from German, Japanese and European cars, people's understanding of British cars, which also have a long history of making cars, actually stays in the legends of ultra-luxury cars such as Rolls-Royce and Bentley. However, with the arrival of MG, China consumers can truly feel the elegance and passion of pure British cars, and at the same time, they will not feel like Rolls-Royce or Bentley. On June 26th, 2007,65438+February 26th, 2007, SAIC with deep pockets and Nanjing Yuejin Group, the controlling party of Nanjing Automobile Group, signed the Comprehensive Cooperation Agreement at Diaoyutai State Guesthouse in Beijing. According to the agreement, the operating assets of Nanqi Group, which belongs to Nanqi Group, will be transferred to SAIC Group, and SAIC Group will exchange no more than 8% of the shares for SAIC shares. The merged "Big SAIC" will have the efficiency of "3 to 4", that is, complete commercial vehicles, passenger cars and spare parts, three foreign partners (Volkswagen, GM and Fiat), three independent brands (Roewe, MG and Ssangyong) and three production bases (Shanghai, Nanjing and Yizheng). If we add Britain, South Korea and China,