What should we pay attention to in job advertisement design?

Job advertisements are the first-hand information for candidates to understand the enterprise, and the quality of job advertisements determines their first impression of the recruitment enterprise. Whether the introduction of the recruitment advertisement to the general situation of the enterprise and the recruitment position is appropriate and standardized greatly affects the applicant's recognition of the recruitment enterprise, so writing a high-quality recruitment advertisement is helpful to the smooth development of the recruitment activities of the enterprise. A high-quality job advertisement should meet at least four requirements.

1. The compilation requirements of job advertisements are true and legal: the contents of job advertisements must be true and credible, and no false job advertisements may be published. The information contained in job advertisements must comply with the provisions of national and local labor laws, regulations and normative documents, such as no job discrimination. Concise and standardized: the recruitment advertisement should be concise, briefly introduce the general situation of the enterprise and highlight the recruitment position information. Job descriptions and job descriptions should reflect professional standards, use standardized words, and grasp key points. Accurate and beautiful: the words used in recruitment advertisements should be accurate, and there should be no typos, so that the grammar is fluent, the language is fluent, and the typesetting is beautiful and tidy. Fill in the items: company introduction, job description, qualifications, application method, deadline, contact information, contact person and other items should be complete.

Second, the preparation of job advertisements should master operational skills.

1, eye-catching: novel typesetting design, obvious company logo and clear job description. 2. Arouse interest: the advertising language is vivid, highlighting the advantages of the company and the superiority of the position. 3, passionate desire: according to the needs of the attracted groups, focus on rendering the most attractive advantages of the position. 4. Act quickly: Use passionate language to encourage target groups to apply for jobs. Three. Matters needing attention in writing job advertisements 1. Before writing a job advertisement, we should fully understand the situation of the enterprise, highlight the competitive advantage of the enterprise in the same field and industry, and fully demonstrate the attractiveness of the enterprise to employees. 2. The preparation of job advertisements needs to consider the distribution channels of job advertisements, and different channels need targeted adjustments. For example, in the recruitment advertisements of media and TV stations, the distinctive features of recruitment advertisements are reflected through video introduction and picture description. 3. Recruitment advertisements also need to pay attention to timeliness. In other words, in the long-term recruitment process of enterprises, it is necessary to update the content of job advertisements in combination with the development process of enterprises to keep the information in job advertisements accurate and true. Recruitment advertisement is the first bridge between enterprises and candidates, which plays an important role in winning the favor of candidates through advertisements. Therefore, we need to be more attentive, thoughtful and perfect when designing job advertisements. It can really make job advertisements play an important role in the whole process of enterprises.