How to create 10w+ self-media reading

Today's headline officially announced that its client downloads reached 500 million times, and about 200 million people read news information on it every day.

Such a huge flow can be described as unlimited business opportunities. In addition to burning money for advertising, how can we bring considerable traffic to these platforms without spending a penny, thus generating revenue?

The answer is simple; Use the self-media accounts of these platforms to send some soft articles with a reading of 65438+ million+.

So, how to write a product promotion soft article with 65438+ million+?

In fact, it is not difficult. Grasping the following points, you can easily get 65438+ million+reading exposure in today's headlines with an average daily flow of hundreds of millions of people.

1, recent news information of embedded products

A good soft article must have relevant news nature in order to get more recommendations from headline officials. How long to recommend means high exposure and high reading. For example, in order to promote the trademark registration business in the near future, it will take the State Trademark Office half a year to issue a certificate, which is current affairs news and can be embedded in soft articles.

2. Quote the professional opinions of some authoritative associations.

For example, if you want to write an article on weight-loss health care products, you can quote the professional comments of food and drug administration, food safety certification and other associations to improve the credibility of the soft article.

3. The first picture is very important.

Friends who often browse the headlines know that the article will have a cover picture in the recommendation book, which is the first picture of the article. Therefore, the picture of this dress must correspond to the content of the article and be attractive enough. Don't use blurred pictures.

4. The title occupies half of the soft text.

This is a commonplace question. How to make a title that is neither exaggerated nor offensive, but also attractive enough to echo the article? I'm afraid I can't explain this in a few words. However, now is an impetuous and superficial era, and titles that are too deep are basically difficult to attract people. On the contrary, some titles similar to meat articles will be very popular, using hot events, obvious and so on to embed the titles.

5. Choose the appropriate time period to publish.

Although the headline official did not publish relevant data, according to the author's experience. Generally, around noon 12, 6 pm to 12 and 7 am are the most active time periods for headline users, and these time periods have good publishing effects.

With the introduction of major media, the promotion of soft text will surely usher in its heyday. But the same question is, when information is flooding, how can we tailor our own soft text?

In short, it is not enough to write a soft article well, but also to understand the products and markets. The most important thing is to have a warm heart!