What is the business model of "***Xiang Bookstore"?

Business model: Download the "Smart Study" App, pay a deposit of 99 yuan online, and you can enjoy a single scan of the code to borrow two books with a total price of less than 150 yuan, but it needs to be within 10 days return.

The bookstore also launched a "reading scholarship" system. Every time a user reads a book and returns it on time, a "reading scholarship" of 1 yuan will be directly credited to his or her "Smart Book Room" account, and he or she can read 12 books in three months. You can get 8% of your deposit back as a reward if you book the book.

The "***Bookstore" model gives readers a 10-day free reading period, and they can just return it when it expires. On the one hand, it can enhance the reading motivation and pressure of the borrowers, and on the other hand, it can promote the circulation of books. , can realize the flow among different book borrowers, allowing more people to complete reading. Moreover, the "shared bookstore" model also has a social function, which can increase communication between readers and promote each other's understanding of books.

Extended information

As a first-class bookstore transformed from a traditional bookstore, the most obvious difference from a library is that when you borrow books here, they not only get new ones quickly, but also almost Unlimited supply'. Niu Shoufu, deputy general manager of the Cultural Consumption Company of Wuhu Xinhua Bookstore Co., Ltd., said in an interview that Xiangxiang Bookstore has a continuous supply of copies because it is backed by the large library of Xinhua Bookstore;

For example, if you borrow a copy of "Dream of Red Mansions" from the library, you may be able to borrow it if dozens of people want to borrow it at the same time, but if hundreds of people want to borrow it, thousands of people will want to borrow it. You may not be able to borrow books, but we can guarantee the supply of books. The more popular books, the faster they will be available.

The reporter learned that the second floor of the former Xinhua Bookstore Yintai City store. All have been converted into exclusive bookstores that can be borrowed. Currently, a total of 80,941 books are participating in the subscription, covering 18,685 book varieties. “Unlike the library, we not only provide lending. , as a bookstore you can still buy books here. ”

It is worth mentioning that we have also cooperated with other ***xiang bookstores in the province to facilitate borrowing and returning. For example, if you borrowed a book from Wuhu ***xiang bookstore before traveling, you will arrive at After Huangshan, you can return it directly to the ***Xiang Bookstore in Huangshan. Through the new model of ***Xiang, we open up the "last mile" of public cultural services, allowing readers to go from buying books to borrowing books, and bring the bookstore to life. Turn it into your own study room, and change from personal reading to shared reading.

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