What suggestions do you have about the content of the feasibility investigation of the second-hand trading market in colleges and universities?

First, the market background of college students' business plan

Ebay and Taobao, the largest second-hand service providers in China, have 6 1% registered users who are college students, and the other 25% registered users are the public. Their annual transactions with students account for more than 85% of the total transactions.

"e-Amoy" does not provide quality assurance and after-sales service to any users of both parties to the transaction. Once 89% of the goods are sold, they ignore them. Their biggest drawback lies in the long waiting time in the trading period, low mutual trust, and lack of technical appraisal and evaluation of the goods they sell, which makes buyers uneasy all the time. Advantages: large scale, the first to enter the market, the use of perfect e-commerce network transactions, low cost, the mastery of detailed information of goods has a certain transparency.

In view of the fact that "in the same period, the needs of college students are different, and the demand for the goods sold is increasing day by day, and some goods are durable." Some college students prefer to buy second-hand goods to reduce the family burden, which is highly reliable, convenient and cheap. " Most senior graduates are busy looking for jobs, so it is inconvenient to check things far from home, and they don't want to waste time personally dealing with things they can't take away. At present, the internal transactions in colleges and universities are chaotic and fragmented, and even squeeze each other to hurt students. On the other hand, the market for providing professional services for college students is still blank in China and has great potential. Students' life is monotonous, and their mental emptiness is increasingly exposed. Senior students face many difficulties when they go out to find a job. They often hit a wall and even commit suicide. Even if they find ordinary jobs, there will be a series of social problems such as unfamiliar housing and safety in the local area, and they are helpless. They urgently need a national college student organization to help them!

Second, the general situation of college students' entrepreneurial planning book project

Based on the analysis and reasoning of the above data, we decided to adopt the operation mode of "e-commerce network+fixed telephone+fixed store address" in all colleges and universities across the country, and use the national unified database technology to provide perfect pre-sale, mid-sale and after-sale services for college students. On the basis of providing strong after-sales service for internal exchanges among colleges and universities, measures such as "multi-party goods transfer+fast logistics" have been taken to speed up the transaction and ensure the success of both parties. At the same time, using our national network and platform, we will provide comprehensive humanized services for senior graduates who move around the country, carry out regular campus activities for college students across the country, strive to select new people, tap students' internal potential and activate their spare time life.

Third, the market research and feasibility analysis of college students' business plan

We conducted a sample survey of more than 2,000 people in our school, including 600 freshmen, 400 sophomores, 500 juniors and 500 seniors. Sias market research:

1. Have you bought second-hand goods in the past two months?

2. When, where, how and how much did you pay for it?

3. What are the satisfaction and dissatisfaction in the transaction?

4. If there is a "second-hand trading platform", are you willing to trade?

5. What other services do you want to provide?

No second-hand transactions:

1, you don't like second-hand goods, or something else? The questionnaire survey tells us that in the past two months, 53% people in China have bought second-hand goods, such as e-books, electrical appliances and small commodities. More than half of people complain that the second-hand quality is too poor and there is no relevant after-sales service. 27% people said they wanted to buy second-hand goods but didn't find the right goods or wanted to sell things, but they couldn't sell them for a long time or at a satisfactory price. 10% means that there is no desire to buy for the time being. If the school has a special store that provides a lot of information about second-hand goods, it shows that it is willing to try and may even buy other things that it does not intend to buy. 10% of people are not interested in second-hand goods at all, or are not at ease to try them, so they buy new ones when they have money, and at the same time express their willingness to sell some unnecessary goods at hand, but they can only sit idle for a long time because they can't find a buyer.

"At present, all second-hand transactions in colleges and universities are limited to goods with sales precedents such as electronics and books. In fact, they don't know that some things have potential buyers, but sellers unilaterally think that there are no channels and markets. "

A detailed interview was conducted with 50 students who went out to find a job after graduation from our school. It was found that 44 students said that it was really difficult to find a job, and they had to find a job with their classmates, which was safe and reliable, but it also restricted their freedom of activities and the information was unclear in strange places. When asked, what would happen if a college student's own organization could help them anytime and anywhere? Most people are surprised and say great. Six people said it didn't matter, and Dont Ask For Help would starve to death!

Four, the core competitiveness and cultural concept of college students' business plan

We avoid troubles, contradictions and misunderstandings in the seller's sales, provide perfect after-sales service for all buyers, and ensure the fairness and integrity of the transaction. We take full legal responsibility. Let sellers sell their products at reasonable prices in the shortest time, and also let buyers buy the most satisfactory products at the most appropriate prices in the shortest time. "E-commerce network+fixed service telephone+fixed store address": "Triple service will reassure you and ensure your satisfaction"!

Our cultural concept: "Pay attention to college students, pay attention to the future, help college students and benefit the society"!

Five, the long-term strategy of college students' entrepreneurial plan

Starting from the second-hand market in colleges and universities, we will gradually surround remote markets such as society!

By the end of 2007, a chain operation network covering almost all colleges and universities in China will be built to provide all kinds of perfect services for college students to help them become talents, and a "national VIP card" will be launched to enjoy the gold medal service for members. Whenever and wherever, the service is at your side!

Six, the implementation steps of college students' entrepreneurship plan

Step 1: Establish the first platform in Sias to test the advantages and disadvantages of small-scale operation. On June 5438+065438+1October 17, the whole school launched a large-scale advertising campaign: large posters, exhibition boards, online posting and other means, and applied to the school department for a fixed address for June 65438+1October 18 "Senior Three". All reasonable and legal goods can be traded here), first sort out some items by yourself, so as to drive sellers to sell. The selling price is the market price with a little handling fee, provide written evidence: "Description of relevant documents, warranty and after-sales service book", observe the type, quantity, color and transaction price of the goods sold, enrich your experience, recruit talents and expand your influence! Gradually form your own business philosophy and rules!

Step 2: When this market reaches a certain scale, organize an experienced market development team, contact 30 universities in Zhengzhou, find partners and business opportunities, explore the market situation of other universities, and start to explore the best partners. In terms of business rules, it is necessary to restrain the business behavior of partners, but also to operate flexibly and improvise, so that 90% of the profits will be given to new partners. It is agreed to launch large-scale advertising activities in 30 key universities in Zhengzhou in early 2006, and then organize large-scale exhibition activities of various commodities on the same day!

Choose a partner and start a campus recruitment interview: "Sophomore is the best candidate, with basically mature ideas, not too sophisticated, not too busy with courses, high loyalty, easy to accept our business philosophy and culture, and find a person who likes to start a business and is interested in making great achievements!"

According to different colleges and universities, different strategies are adopted to establish a certain scale chain in a short time to ensure the normal operation of the small-scale market and let 90% of the profits go to the partners. We don't care about those profits. Our real purpose is to let others make a fortune to serve us and build our ultimate platform. What we need is a big platform, not a seemingly attractive profit!

No one can accurately predict the problems we will encounter, but we can only guarantee that we should calmly analyze the problems, find the root causes of conflicts and solve them as soon as possible!

Continuously improve the operation. When the market in Zhengzhou matures, it will also cover other universities and vocational colleges centered on Zhengzhou (these people are more willing to cooperate). Every time a small network is established, it can not only operate by itself, but also continuously integrate into the whole big market to stimulate its demand and consumption.

The third step, when all the universities in Henan Province are in service and begin to explore other provinces, at this time we have a large number of "business elites" (specially established: Market Development Department), which can be entrusted to them to take this general business model to explore new markets, and at the same time, we can exercise some people's challenge ability. If they encounter unexpected problems, they must immediately notify the headquarters and solve them immediately!

The headquarters is responsible for consolidating the existing market, developing new business opportunities, coordinating other market developers in China to continue to expand the market and establish a scale network.

It is estimated that it will take at least 5 years to build this network!

Seven, college students' business plan risk avoidance

Try to avoid the waste of replacement cost in the early stage, invest in various means to promote advertising and strengthen the diversification of services.

In the later stage, spread the business risks to all partners to avoid repeated mistakes and complete collapse!