Classic intelligence test questions in marketing interview

First, test the "marketing" problem of marketers:

1. What do you think of the market around you and how do you subdivide it?

2. What do you think is the difference between marketing and sales?

3. How do you deal with the market around you?

4. What do you think of singing and drinking unrelated to business in expanding business?

5. Do you think it is important to sing and drink things that have nothing to do with business in expanding business? Would you do the same?

6. When do you think it is time to exert individual heroism and collective strength?

7. Please explain the above example?

8. Do you know the difference between products and brands? How to understand it?

9. Do you want to be more property consultants or more client consultants? Please explain the reason.

10. At present, there are two major markets, one is to make relationships by cost, and the other is to solve problems for enterprises. What do you think our company should think about these two markets now?

1 1. Please name three real estate products and briefly describe what business they want.

12. What sports activities do you like to engage in? Do you think these are good for you to expand your business?

13. Do you know what bundling marketing is? What should you do if you are offered such marketing?

14, please tell me what you usually do in the process of enterprise expansion.

15. How do you care about your customers?

16. What is the online pre-sale system? What kind of convenience can it bring to enterprises?

Second, test the "customer service" problem of marketers:

1, please tell me an experience: you made a very dissatisfied customer change his mind. What's the problem? How do you make customers change their minds?

2. Tell me about a time when you made personal sacrifices to achieve work-related goals.

What do you think is the relationship between quality and customer service? ?

Many people put the focus of customer service on handling customer complaints. What do you think is wrong with this strategy?

5. Tell me about a problem you once encountered: a customer you handled asked to solve the conflict of interest with the company. How did you solve this contradiction?

6. What role does the company's policies and regulations play in customer service?

7. Please list several basic qualities that a good customer representative should possess. Why do you think these basic qualities are important?

8. If the customer is completely wrong about what happened, how can you solve this problem?

9. Statistics show that among 19 customers, only 1 9 customers will complain, while other 18 people will never buy your products again, although they are not satisfied and will not say anything. How can customer service representatives encourage silent customers to express their views?

10. If customers are not satisfied, what is the maximum dissatisfaction they can accept?

1 1. What would you do if you solved a problem for a customer and the customer invited you to eat and drink?

12. What would you do if you solved a problem for a customer and the customer gave you cash and/or cash equivalents?

13. What do you think of visiting customers?

14. How do you think to be an excellent account manager?

15. Do you want to be more property consultants or more client consultants? Please explain the reason.

16. Some people say that the customer consultant is a mobile bank. Do you think this is right?

17, what do you think your past work experience will help you in your future work?

18. How do you care about your customers?

19. What should you do if the customer asks you to run a business that does not conform to the rules and regulations?

20. What kind of sports do you usually like to engage in? What do you think is good for you to expand your business?

2 1, please tell me what you usually do in the process of enterprise expansion.

Third, the recruitment of sales staff interview example:

1. What do you think is the difference between marketing and sales?

2. If you go to a company for door-to-door promotion, but the door says "no promotion", what will you do?

3. What do you think is the most helpful of marketing?

4. What do you think of the current situation of this industry?

5. If you are a salesperson in the first-tier market of a real estate enterprise, and your competitor has just launched promotional activities such as buying a house and sending an air-conditioned range hood. What should a frontline worker do to avoid being overwhelmed by competitors' activities?

6. "How did you come to us?" This is to test job seekers' familiarity with traffic routes and their ability to use transportation. This kind of problem is more likely for job seekers applying for sales, salesman and other positions. )

7. Please tell me about the most difficult sales experience you encountered. How do you persuade customers to buy your products?

8. What are the three main reasons why people buy products?

9. How much do you know about our product production process and customer base?

10. What do you like and dislike most about selling? Why?

1 1. How do you feel if you are rewarded?

12. What is your typical working day?

13. What four qualities should a good salesman have to be successful? Why do you think these qualities are important?

14. What's the difference between telemarketing and face-to-face selling? What special skills and methods are needed for successful telemarketing?

15. In your previous job, what methods did you use to develop and maintain existing customers?

16. If you give a sales class to new employees, what do you want to talk about in the class? Why?

17, please talk about the most typical sales methods and skills you used in your previous work.

18, tell an experience: the sales task assigned to you is very large, and the time to complete the task is very short. What methods do you use to ensure the realization of sales targets?

19, did you exceed the sales target, and how did you achieve such a performance?

20. Generally speaking, how long does it take from customer contact to final sales? How to shorten this time period?

2 1. How to turn temporary buyers of your products into regular customers?

22. When you take over new marketing products or new customer groups, how can you make these people become your regular customers?

23. What preparations should I make in advance to make a sales call?

24. How do you handle the paperwork that has nothing to do with sales activities?

Please sell me this pen.

26. What do you think is the most important feature of sales call? Why?

27. Which do you prefer, dealing with existing old customers or dealing with new customers? Why?

28. If a customer has been buying products similar to yours, but the price is much lower than yours, how can you convince this customer to buy your products?

29. What qualities and skills do you have that stand out from many salespeople?

30. If you encounter such a situation: your products and services are really needed by a company, but many people in that company strongly demand to buy the same products, with lower quality but lower price. What should you say when customers ask you for advice?