How about Hangzhou Hanlong Automobile?

Back to 20 19, a brand-new domestic brand was officially unveiled, named Hanlong Automobile. In the same year165438+1October, Hanlong Automobile released its first model "Hanlong Heizai" to position medium and large SUVs.

A medium and large SUV went on the market as soon as it came up, which clearly revealed China people's preference for tall and powerful cars and the rhythm of preparing to do great things. And the price positioning is not low. The price of 159800-243800 can be said to be directly in the domestic high-end camp.

However, the quality of a car does not mean that consumers will buy it if the price is set at the middle and high end. Not only is the quality of the car itself excellent, but it also has a certain brand influence! After all, this price is not a small sum for most consumers, and nobody's money is blown by the wind.

In this way, Long Shi Kuang rushed to the market, and the manufacturers didn't spend much money on publicity. The only bright spot on the market is the slot, which looks too much like a Range Rover.

10 years ago, when most domestic car companies were still imitating, Hanlong might have good sales if it went public, just like Zotye T600 and Zotye SR9. But now domestic car companies have basically walked out of their own design style and are still blindly making cottage products, which runs counter to the times. Then there will be results, bringing their own destruction.

As a result, Hanlong has been on the market for less than a year, and now it has stopped selling. Single-digit sales in a single month well verified the wrong positioning of Hanlong automobile leaders.

How exactly does this car work? Only people who have driven a car are qualified to speak.

According to the vehicle data, Hanlong Shi Kuang is a good vehicle, with a vehicle size of 4985mm *1.995mm *1.819mm and a wheelbase of 2997mm The distance between spaces is absolutely large enough. The engine is a 2.0T domestic engine produced by Hubei Daye Engine Company, with horsepower of 2 18 and torque of 370N.m The data is still very good, but the stability and durability of the engine need time to verify.

The gearbox adopts the mature and reliable ZF 8at gearbox, and the chassis of the whole vehicle is all-aluminum chassis, which not only reduces the weight of the whole vehicle, but also has much better speed-up response, maneuverability, fuel economy and chassis corrosion resistance than traditional steel. This is a very kind thing that Han Long did.

And in terms of appearance and interior, different people have different views. Some people like it, others don't. The most controversial issue is appearance. Viewed from the side, it is a Range Rover. The interior design deserves this price, but the workmanship needs to be strengthened.

Han Guangshi has been listed for less than a year, and the car itself believes that the problem is not big. After all, the current car-making technology is quite mature. But without certain brand awareness, influence and automobile culture, it is difficult to be accepted by consumers.

Welcome to discuss the topic of cars together.

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