Some issues regarding university outreach and sponsorship

Thank you for taking your precious time to review our Science and Technology Festival Sponsorship Plan!

I believe this is your wise choice!

1. Foreword

As the spokesperson of youth, college students are always full of youthful vitality and passionate passion. They will actively participate in novel and exciting large-scale activities and devote themselves to the whole process. This type of activity will definitely greatly increase the visibility of the host department, and at the same time allow the sponsoring merchants to achieve the best publicity effect they want, so that everyone can have a good harvest. December of this year is the best time for activities, product promotion, and image planning. Because the freshmen's college life has been on the right track, everything is going relatively smoothly, and the homework in this month is less than in other months, so there will be more time to organize and participate in activities, not to mention that the school's activity month is also fully completed at this time. Open and very active atmosphere. In this golden month of publicity, whichever organization takes the lead in planning highly creative activities will be able to establish a good public image in the new life. Similarly, whichever company can do the most effective publicity this month will be able to establish a solid public image. The brand quickly occupied this large market of more than 20,000 people. Therefore, I would like to cooperate with your company to carefully plan this welcome party! Moreover, this event is the highlight of this school year, so it has received great attention from official organizations such as the school league committee and the Federation of Societies, and has given strong support and cooperation. In addition, this event also received full support and participation from student organizations and special guests. It will definitely make the participants of the event feel refreshing and excited; let the sponsors enjoy the fun of low investment and high return. The Department of Computer Science will also fight for this!

2. Introduction to Changsha University

Changsha University was established by Hunan Province and Changsha City and is mainly managed by Changsha City. It mainly serves local economic construction and social development. A multidisciplinary city university that cultivates applied talents.

The school currently covers an area of ??1,928 acres, with a building area of ??308,000 square meters, a total value of teaching and scientific research instruments and equipment of 48.08 million yuan, a library collection of 825,000 books, and modern teaching buildings and laboratory buildings. , libraries, stadiums, gymnasiums and fully functional student apartments, the infrastructure is improving day by day.

The school has 16 teaching departments, covering 5 major disciplines including law, literature, science, engineering, and management. There are 28 undergraduate majors and 7 junior college majors, forming A layout of disciplines and majors focusing on engineering and management with coordinated development of science, engineering, liberal arts, management, and law has been established. It has 1 provincial-level social science research base, 1 municipal-level research institute, 13 school-level research institutes, 1 Hunan Province "Eleventh Five-Year Plan" key discipline, 1 "Eleventh Five-Year Plan" Hunan Province key major, 1 "Eleventh Five-Year Plan" Demonstration Laboratory for Basic Courses in General Colleges and Universities in Hunan Province, and 2 provincial-level quality courses in colleges and universities in Hunan Province. Since 2005, school teachers have won 1 second-class national teaching achievement award and 5 provincial teaching achievement awards. The school currently has 692 faculty members, including 465 full-time teachers; among the full-time teachers, there are 67 professors and 159 associate professors. The school has 4 teachers enjoying special government allowances from the State Council, 1 national candidate for the "New Century Talents Project", 1 candidate for the Ministry of Education's "New Century Excellent Talent Support Program", and one of the first batch of "New Century Talents" candidates in Hunan Province. 2 people were selected for the "121 Talent Project". It recruits students from 30 provinces (autonomous regions and municipalities directly under the Central Government) across the country, with more than 12,900 full-time students and more than 4,800 adult education students.

3. Introduction to the Department of Computer Science

The Department of Computer Science of Changsha University was founded in 1982 and has the only provincial key major of Changsha University. In the past 20 years, *** has trained more than 3,200 computer professional and technical talents for the country. The graduates can be found in various state agencies, enterprises and institutions in Central and South China, and have been well received by all walks of life.

The Department of Computer Science has three majors: Computer Application (provincial key major), Computer Science and Technology, and Software Engineering (undergraduate major). There are more than 1,300 full-time students enrolled. There are 40 faculty members on staff, including 4 full professors, 4 doctors, 1 person enjoying special government allowance, 12 associate professors, and 17 master students. It has 9 professional laboratories with excellent conditions and more than 450 sets (sets) of high-performance computer experimental equipment. The teachers have rich experience in professional teaching and scientific research, and have participated in many large-scale scientific research projects of the country and the military.

Over the years, *** has won more than 35 awards for teaching and scientific research achievements at the national, provincial, ministerial and municipal levels, including 1 national award and 18 provincial and ministerial awards. He has published more than 220 scientific research and teaching papers in international and domestic academic journals, including more than 10 national first-level journals such as Journal of Computer Science, more than 40 core journals, and 11 academic monographs. At present, our department has 3 professors, 13 associate professors, 18 lecturers, 5 doctors, and 25 masters. The teaching staff has a reasonable structure of academic qualifications and professional titles. It has two major laboratories, software and hardware, 10 operation rooms and 500 computers. It has two teaching and research offices: Computer Science and Technology and Software Engineering; 2 majors: Computer Science and Technology (undergraduate) and Computer Application (junior college). There are more than 1,300 students in our department. Our department has trained more than 2,000 students for society.

IV. Feasibility Analysis

First of all, there is no doubt about your company’s market prospects in our school. The development of education is the country’s basic strategic policy. By sponsoring education, we can establish a good image of a company caring about social education, harmonize the relationship between companies and educational institutions, create favorable conditions for companies to recruit outstanding talents and carry out business training, and will have a profound impact on improving corporate taste. As far as we know, Pepsi-Cola still has great potential to be tapped in our school. The target audience of this sponsorship marketing is mainly teachers and college students. They are similar in age, have high cultural quality, and are willing to receive information and new things. They are also the most potential consumer groups in society and have a strong influence on the future social economy. influence. Therefore, your company definitely has a broad market space in our school, and the publicity work in our school will consolidate and improve the corporate image.

At the same time, publicity in our school also has the following advantages

1. Compared with television and newspaper media, publicity in the school has a good cost-effectiveness and can be used to achieve the best with the least funds. publicity.

2. Convenient activity application: Merchants must go through a series of applications to carry out publicity or promotional activities in apartments or universities. By cooperating with our department, your company can quickly and easily obtain the school's Approved and received strong cooperation from various departments of our student union.

3. Efficient and low-cost publicity: In previous on-campus activities, we have accumulated a lot of publicity experience and have built a strong publicity network in the school, which can achieve good publicity effects in a short time. And we have enough human resources to complete the publicity activities for your company!

4. This event will be known to more than 20,000 people, and at least more than 500 people can enter the venue to participate (no one can enter due to venue restrictions) Too many) and will be widely circulated on various university campuses.

V. Publicity Plan

Establish a column for the website of the Computer Science Department to promote the Internet

Use the power of the Internet to greatly promote the company's image, so that people in Changsha University and student apartments No one knows the company's products.

The corresponding promotional banners are hung in the aisles of Xiangshi Stadium, Weizhi Canteen, and Hongyu Canteen, which are clear at a glance and last for a long time (the company cannot apply for banner hanging in its private name)

< p>Posters and inkjet publicity

Produce large-scale inkjet paintings and hang them at the school entrance. Post large-scale posters in the publicity column. The content is passionate and energetic, yet fresh and elegant. It can reflect sponsorship while ensuring the publicity of relevant activities. business interests; appropriate leaflets may also be issued.

Business introduction

Set up an exhibition venue outside the event venue on the day of the event or at another time to conduct company business promotion activities so that more people can understand the company's business and attract more Attention of students, it is recommended that the company prepare audio and video products with company characteristics for on-site playback for the best effect

Other negotiations

Your company can provide other services after negotiation with us.

(Maybe you have your own unique ideas, you can put them forward without hesitation here!)

6. Budget

200 yuan for large-scale inkjet printing

3 large posters cost 10 yuan and 30 yuan (handmade, the company can also provide them)

3 banners cost 250 yuan (one in the apartment and one at the school radio station costs 50 yuan)

The venue fee is 200 yuan and 400 yuan for two (one for the event and one for external promotion)

Digital photography 50 yuan (including batteries)

1,000 yuan for setting up the stage

< p>One set of audio equipment is 400 yuan (rent for one day)

Props and utensils are 300 yuan (including makeup, games, transparent glue, plastic thread, etc.)

50 prizes 2-5 200 yuan (winners and guests)

50 drinks and meals for staff, 5 yuan and 250 yuan (specifically determined on the day)

100 candles, 0.2 yuan and 20 yuan (duration Longer ones)

200 paper plates 0.1 yuan 20 yuan (for food)

500 light sticks 0.25 yuan 175 yuan (can be changed to other items such as whistles, colorful Spray, etc.)

Total 3,295 yuan

VII. Sponsorship plan

1 Exclusive sponsorship: 4,000 cash + prizes

Exclusive sponsorship and ownership activities Naming rights and all merchant compensation plans for the event.

2 Multiple joint sponsors (consider 3-5, each sponsor is about 1,500 yuan). The one who sponsors the most can get the naming rights, and the other sponsors will appear in the event as acknowledgment units. Enjoy the terms of some merchant compensation plans, which are determined by the amount of sponsored funds.

3 Merchants can choose their own publicity methods, and different publicity methods sponsor different funds and physical objects. Merchants can also provide us with their own solutions. If it is a win-win effect. We will be happy to accept it.

9. Remarks

1 This event’s “novel format, strong lineup, wide range of targets, exciting programs, and huge scale” will definitely bring unexpected benefits to merchants. Promotional effects and business opportunities.

2 If your company is interested in cooperating with our company, our company will definitely abide by its promise, perform its responsibilities, and proactively keep in touch with your company to ensure your company's satisfaction.