Why did Siba change back to Jiushang fashion?

The reason why SPAR changed back to Jiushang fashion is to keep consistent with the parent company. According to the inquiry of Jiushang Fashion official website, the main reason why SIBA changed its name to Jiushang Fashion was to reposition and reorganize the company's brand image and business. SIBA had planned to go public, but it failed for various reasons. As its parent company, Jiushang Group has been successfully listed on the Hong Kong Stock Exchange, and its name change is also to keep consistent with the parent company. Siba generally refers to Shanghai Siba Culture Media Group Co., Ltd. Shanghai Siba Culture Media Group Co., Ltd. was established on May 20 10/9. Its artists include SNH48, D7 Youth League, kiku and whitehairpin. Therefore, the reason why SPAR changed back to Jiushang fashion is to keep consistent with the parent company.