Gas king Wang Yusuo: He started out carrying gas tanks, constantly seized business opportunities, and now has hundreds of billions. How did he do it?

The company was founded 30 years ago by a gas station that was in trouble. Today, the company’s operating income has reached 164.5 billion yuan, and its business scope covers more than 200 cities in 27 provinces, municipalities and autonomous regions in China. Expanding to Southeast Asia, South Asia and Africa, with more than 45,000 employees, this private company is ENN Group.

The legend in the business world - Wang Yusuo

His founder Wang Yusuo is now shrouded in a halo: his net worth exceeds 67 billion, and he has 4 listed companies under his name The company ranks 452nd on the latest Forbes list of the world's richest people. He is a member of the National Committee of the Chinese People's Political Consultative Conference for three consecutive years and vice chairman of the All-China Federation of Industry and Commerce.

Wang Yusuo has accumulated a personal wealth of more than 67 billion in 30 years, and his average monthly income is 183 million. Wang Yusuo has created a myth in the world and a legend in the business world.

How did he do all this?

From gas station to listed company

Wang Yusuo was born in Bazhou County, Langfang City, Hebei Province in 1964 (the county was removed from the county and changed to a city in 1990). It will definitely disappear automatically in the crowd. Wang Yusuo's academic performance has not been good since he was a child. After graduating from high school, he failed to pass the college entrance examination three times. For this reason, his father even went to the temple to burn incense and worship Buddha for him, but it didn't work.

Unable to pass the college entrance examination, Wang Yusuo, who is in his 20s, can only stay at home and wait for a job. During this period, he set up a street stall, selling beer and melon seeds, and sometimes wholesaled women's underwear, plastic products and the like. Anyway, he just sold whatever he wanted to make money.

When Wang Yusuo was 21 years old, he discovered that a nebulizer for treating asthma appeared on the market. He thought it was a good thing and would definitely sell well in the future. So Wang Yusuo borrowed 20,000 yuan from others to try to produce sprayers.

It is not enough to have vision and courage. The young Wang Yusuo had no skills or experience. He failed quickly and owed a foreign debt of 20,000 yuan. In the 1980s, 20,000 yuan was not a small amount. Wang Yusuo became a "ten thousand yuan household", but it was a "ten thousand yuan household" with debts.

Wang Yusuo next wanted to run a passenger transport business to earn money to pay off his debts, but due to changes in local policies, he failed to do so. Wang Yusuo was hit by successive failures and even had the idea of ????committing suicide. However, this thought only passed by the strongman Wang Yusuo. Wang Yusuo saw someone using a gas tank on the street in Renqiu, and Wang Yusuo was attracted.

At that time, almost every household used coal-burning stoves to cook, and they had to change the coal every day to light the stove, which was dirty, troublesome, and prone to gas poisoning. And the gas stove he saw was clean, easy to use, and powerful. There must be a huge demand in the future, and this business would definitely be very promising.

So Wang Yusuo made up his mind decisively, asked acquaintances to trust him, and finally obtained the supply of goods. But being cash-strapped, he had no money to buy the goods, so he could only say good things to people. He first bought a set of gas stoves and gas tanks on credit and put them out in his sister's canteen.

Soon someone came to inquire about the purchase, so Wang Yusuo quickly registered to collect money. Because his sister's canteen was there, others were not afraid of him defaulting on the bill. Wang Yusuo received the money and hurriedly purchased the goods. He sold 24 sets of stoves in three days and earned tens of thousands of yuan in less than a month. Wang Yusuo quickly paid off the debt of 20,000 yuan, and there was still a lot of balance.

In a twists and turns, a golden avenue suddenly appeared at Wang Yusuo's feet, so Wang Yusuo took a big step, walked onto the broad road, and dug out his first pot of gold. China's reform and development in 1992 was very vigorous, and Wang Yusuo had a broad space to display his talents.

Wang Yusuo founded Xinao Company. He saw the business opportunities of pipeline natural gas and prepared to develop the pipeline natural gas business in the next step. Nowadays, every household has access to piped natural gas, but it was a new thing at the time.

In order to develop the pipeline natural gas business, Wang Yusuo went to the city every day to lobby and publicize to the leaders, presenting facts to demonstrate, explaining the many advantages and safety of pipeline natural gas, as well as the broad prospects for the development of pipeline natural gas, and finally The leaders of Langfang City were persuaded and agreed to conduct a pilot project of pipeline natural gas in the newly built development zone.

It happened that at this time the state issued a document approving oil fields to cooperate with local governments and enterprises. This is great news for Wang Yusuo, because he has long been interested in the natural gas from several oil and gas wells near Langfang City, but he did not make good use of it and was burned in vain every day, causing a lot of waste. So Wang Yusuo found the leader of the oil well and asked for cooperation.

The leaders were in meetings all day and had no time to receive Wang Yusuo. So Wang Yusuo waited from the afternoon until ten o'clock in the evening. After the meeting, the leader saw that Wang Yusuo had waited until now. He was moved by his sincerity and agreed to listen to his thoughts.

Wang Yusuo succinctly laid out the advantages of his company. He has experience in gas management, has certain financial strength, has the support of the leadership of the development zone, and most importantly, the company attaches great importance to safety and has a series of Measures can be taken to ensure safety.

Wang Yusuo's words dispelled the leader's concerns. After more detailed research and demonstration, he finally gave him approval and agreed to cooperate with him.

After taking down the natural gas well and carrying out intensive construction, Wang Yusuo finally connected natural gas to tens of millions of households and spread it throughout Langfang, making Langfang the first in Hebei Province. In cities where piped natural gas is used, Xinao Company has also developed and grown.

In 1998, Xinao ushered in greater opportunities, and the great project of West-East Gas Transmission was launched. Xin'ao quickly attacked, went out of Langfang, and won all pipeline natural gas projects in Liaocheng and Huludao. ENN quickly achieved success by relying on its many years of mature experience and operating model in the gas industry.

With the further development and deepening of the great project, Xinao has developed steadily and gradually conquered cities and regions in Beijing, Shandong, Liaoning, Jiangsu, Anhui and other provinces and cities.

In 2001, ENN obtained the right to operate and transform gas in 60 urban areas across the country. In the same year, ENN Gas, as a mainland private enterprise, was listed on the Growth Enterprise Market of the Hong Kong Stock Exchange for the first time. The following year, it was transferred to the main board and became one of the first mainland private enterprises to be listed in Hong Kong. Xinao has developed rapidly with the spring breeze of reform and opening up.

Practice hard to gain a foothold in the forest of strong players

Wang Yusuo is a person who attaches great importance to learning and accepting new things. After his company began to take shape, in 1995, he entered Tsinghua University to study Economic management, improve the management level of enterprises. He invited a research team from Tsinghua University School of Economics and Management into the company to upgrade and improve the company's various management systems. We also conducted a large-scale discussion on corporate culture within the company and compiled an enterprise management outline for Xinao Company.

What Wang Yusuo thinks about most is Xinao’s future. He always has a far-sighted vision than others. What he sees is not the current prosperity of Xinao, but what will be Xinao's footing in 10 years, what will be Xinao's value in 20 years, and what will Xinao be like in 30 years?

No one can answer these questions, and these are also the questions that Wang Yusuo is most concerned about. There was a fierce debate within the company, and finally Wang Yusuo came to the conclusion that only seizing the upstream products of energy is the foundation of ENN, and developing clean energy is the future development direction.

ENN initiated the development and production of upstream energy products. However, the development and production of clean energy cannot be achieved overnight, and there is no ready-made technology for use. There is also a lack of experts in this field.

Wang Yusuo found the top experts at home and abroad, and invited them with "coaxing and deception" in the name of visits. When the experts arrived, they revealed the purpose of development cooperation and asked the experts to settle in ENN. , which made the experts dumbfounded, but they were also moved by his sincerity and finally agreed to work together to overcome the problem of clean new energy.

They have been working together on key processes of coal-based clean energy for 10 consecutive years. ENN invested a total of 2.1 billion yuan in this project and finally made a breakthrough and obtained Success has allowed ENN to gain a foothold in the energy industry and build an everlasting business.

Rather than saying that Wang Yusuo attaches great importance to talents, it is better to say that he pays more attention to the team that directly brings him economic benefits and the projects that can be quickly realized. In his mind, the human resources department of the future will not recruit individual employees, but directly purchase companies. If there is a promising person or team, directly package the company to acquire or hold a controlling stake. It is simple and crude, but very effective.

His incentive mechanism for the enterprise is to implement a partnership system. If you are talented and can focus on the future, Wang Yusuo can list projects or sectors separately to achieve equity and option incentives. The listing of his Beibu Gulf Tourism Co., Ltd. has brought great economic benefits to his employees or partners. Its predecessor was the tourism sector of the ENN Group.

Wang Yusuo’s success is also due to his ability to spot the right time, start early and act quickly. At that time, the urbanization process across the country promoted the widespread use of gas, and Wang Yusuo seized the opportunity. Coal-based clean energy can protect the environment and reduce pollution, which is the direction of development. Wang Yusuo has successfully developed it in advance; solar energy, as a renewable energy, has a bright future, and Wang Yusuo is ahead of the curve; the concepts of distributed energy and Internet energy have not been developed by others yet. When he understood the concept, Wang Yusuo had already taken action.

Dare to think, dare to do, seize the opportunity, and be the setter of standards rather than the one who implements them. This is the principle that Wang Yusuo believes in. With the approval of the National Standards Committee, ENN Group has started standardization work on new energy networks in Langfang. In the future, a series of national standards, industry standards and local standards will emerge from this. Thus leading the development direction of the entire energy industry, Wang Yusuo is at the forefront of the industry again.

Except ENN Energy, the other four major gas companies in China are Hong Kong and China Gas, which are industries under the name of Hong Kong veteran capitalist Lee Shau Kee. The other three, China Resources Gas, China Gas and Kunlun Gas, are all affiliated with Sinopec. , PetroChina and other national teams with backgrounds of central state-owned enterprises.

As a relatively young mainland private enterprise, ENN Energy is relatively weak in terms of capital and strength compared with other big names, but ENN can compete with other companies. The magic weapon is to be able to seize the opportunity and move quickly, so that Xin'ao can be invincible.

Wang Yusuo has learned the essence of the words "In martial arts in the world, only speed is unbreakable!". I also wish that China's private enterprises can achieve steady and good development, and their martial arts skills will become stronger and stronger. At that time, you can have a "Huashan Sword Discussion" with the world's strongest martial arts master!