The Development Course of Qinghai Satellite TV

Since most areas in Chinese mainland are forbidden to receive overseas TV channels, in 2005, Star TV and Qinghai TV reached a cooperation, and a large number of programs were broadcast on Qinghai TV, achieving the effect of curving to Chinese mainland, only changing the program packaging. This cooperation lasted only three months, and was stopped by the State Administration of Radio, Film and Television and forced to terminate.

At the beginning of 2007, Qinghai Satellite TV cooperated with Pioneer Media, and the channel began to be positioned as "Qinghai Satellite TV, Young Pioneers", and began to broadcast wonderful programs such as Youth Exchange and Popular Online produced by Pioneer Media. The cooperation lasted only two years.

At the beginning of 2009, Qinghai Satellite TV and Xinchuan Sports jointly launched the brand "One Sports", which became the second national sports channel in Chinese mainland after CCTV-5, providing live broadcasts of Super League, CBA, Champions League and NBA events. Due to Chinese mainland's policy restrictions, ESPN, Star Sports and other internationally renowned sports channels could not land in China. The appearance of Qinghai Satellite TV quickly gained audience support and the ratings soared.

Because Qinghai Satellite TV must give priority to the propaganda content of Qinghai local government, there are fixed local news slots at noon and evening every day. The NBA game was broadcast live until noon on 12 in the morning, and immediately cut off the game signal and entered the Qinghai news program, which caused some viewers to be dissatisfied.

In July 2009, the State Administration of Radio, Film and Television issued a notice to stop, and Qinghai Satellite TV's "One Sports" brand was terminated only half a year.

On June 5438+February 1 day, 2009, Hunan Satellite TV announced that, with the approval of the State Administration of Radio, Film and Television, the project of "in-depth cooperation" will be launched with Qinghai Satellite TV from 20 10, and Hunan Satellite TV will provide hosts, TV programs and production teams to broadcast on Qinghai Satellite TV. The new Qinghai Satellite TV produced by Hunan TV Center has entered the pilot stage.

201010/,Qinghai Satellite TV changed its clothes at 0: 00 with the slogan "Beautiful Qinghai, Fashionable China" and entered the pilot stage of revision. And integrate the programs of Hunan Satellite TV, Hunan Shi Jing and Hunan Entertainment Channel, as well as some self-made and purchased dramas for broadcasting. And increase the time of Qinghai Satellite TV program "Impression Qinghai" to 7: 00 am on May 26th. In the morning, some programs of Hunan Satellite TV and Shi Jing will be rebroadcast. The theaters are arranged as the popular solo theater at 19:35 in the evening prime time, the fashionable solo theater at 0: 00 in the evening, and the style solo theater starting at 1 1:00 every day, with a total of six episodes.

20 10 On March 6th, Qinghai Satellite TV and Hunan Shi Jing jointly held the launching ceremony of the first season of blossoming flowers in Beijing Kunlun Hotel. The title dealer and the program call sign were "Jiuyang Green China Blossoming bloom", which kicked off the 20 10 China's Got Talent Show, and "Blossoming bloom" was selected as the first in China, world record association and China on 20 10. According to the dancer's blog of Hunan Satellite TV, Hunan Satellite TV also launched Happy Boys on 20 10. "Fast Man" was broadcast on Hunan Satellite TV platform, while 20 10 "Fast Woman" was renamed "blossoming flowers" and broadcast on Qinghai Satellite TV. Qinghai Satellite TV confirmed the news. Later, the slogan of the channel was changed to "Beautiful Qinghai, Green China".

20 10 On March 27th, Qinghai TV Station officially signed a contract with Hunan Radio and Television Branch of Zhongnan Publishing Media Group Co., Ltd., and Qinghai and Hunan will form a new company with a shareholding ratio of 5 1:49.

On April 10-April10, Qinghai Satellite TV stopped broadcasting the cooperation content with Hunan Satellite TV, and reported the Yushu earthquake 24 hours a day (most of them were broadcast live with Hunan Satellite TV and Shi Jing, Hunan, including the disaster relief evening program), during which the logo of Qinghai Satellite TV turned gray. In May 10, 1 1, 2065438, all the programs stopped for reporting Yushu earthquake resumed broadcasting.

20 10 On May 26th, a brand-new Qinghai Satellite TV consisting of Qinghai Satellite TV and Hunan Satellite TV was officially launched. At the revised opening ceremony party, Qinghai Satellite TV launched a brand-new logo with the theme of "Water Drops". And began to broadcast Qinghai Satellite TV's own programs produced by "TV Xiang Jun", such as "Low Carbon Everyday", "One Million Dreams" and "Yak Laughed". Kunlun Theater was added in the morning, tulip theater was changed in the afternoon, flower theater was changed in the evening, and the name call sign was cancelled in the early morning.

On June 26th, 20 10, the first season of blossoming flowers began to enter the finals. During the finals, in cooperation with Tencent QQ Farm, we began to plant "blossoming flowers" on the farm to vote for the contestants, which ended on September 4th. After that, the weekly related program "Flowers and Stars" was started.

On 20 10 12 3 1, Qinghai Satellite TV launched the New Year's Eve party of "Love in the West" jointly produced by Hunan Radio and Television, and then entered the New Year era with "20 1 1".

On 2011110, the news program of Qinghai Satellite TV was revised and upgraded. The program titles and scenes were all produced by Hunan Radio and Television, and the original news perspective of 18:20 was renamed beautiful Qinghai.

On October 20111October 2 1, the State Administration of Radio, Film and Television issued the Reply on the Establishment of Qinghai Radio and Television Station, agreeing to cancel the call signs of Qinghai People's Broadcasting Station and Qinghai TV Station and establish Qinghai Radio and Television Station.

On February 23rd, 2065438+0/kloc-0, the second season of blossoming flowers stopped broadcasting to make way for 201super girl. Later, the reporter learned that stopping broadcasting does not mean stopping broadcasting, but "delaying broadcasting".

On 20 1 1 March11day, Qinghai Satellite TV was managed by Hunan Radio and Television in 20 10, and its structure was upgraded again at the beginning of 201. It will be integrated with Golden Eagle Documentary Channel, and the Golden Eagle Documentary Team will be stationed in Qinghai Satellite TV, and part of the management of the original Qinghai Satellite TV will be transferred back to Hunan Satellite TV.

20 1 1 On May 26th, 2008, the second season of blossoming flowers was held on the occasion of the first anniversary of Qinghai Satellite TV's new flight, with the theme of Beauty as a Mask, and the final was scheduled for the fourth season.

On 20 11September1Sunday, Low Carbon Everyday was revised, and the program was made in the form of interview. Divided into 18:00(20 minutes) and 18:55(5 minutes).

On 20th11September14th, Qinghai Satellite TV held a resource promotion meeting for 20 12 years. 20 12 Qinghai satellite TV will continue to hold "blossoming flowers", and the three episodes of Wall Theater will be transformed into two episodes, and the next stop of happiness will be revised to give you a happy neighborhood Committee. In addition, it will launch a male talent show, Mr. Chang Fei, Auto Source Code, I Love Roller Coasters, Beyond Recognition, Growth Lab and other premiere programs.

2011121The program "Fashion Health" co-operated by Qinghai Satellite TV and Fashion Group was launched.

20 1 265438+1October1,Everyday Low Carbon was revised again and broadcast as a live news program.

20 12 On March 26th, the third season of "blossoming flowers" named by Huiyuan Juice Guo Le was held. Because Hunan Satellite TV stopped the talent show that year, the final of the third season of blossoming flowers was arranged in the third season.

20 12 On May 26th, Qinghai Satellite TV released "New Sailing, Grade Three", and Chen Kun endorsed the propaganda film "The Power of Walking". After that, the title of the news program of Qinghai Satellite TV was revised again and produced by Qinghai Radio and Television Station. Several programs such as "Fashion House" have been gradually added to the column of cooperation with fashion groups.

20121214. The signing ceremony for CCTV to help support the development of Qinghai Radio and Television Station was held in Beijing Media Center, focusing on the hot spot of Qinghai Satellite TV's 20 13 revision. After that, Qinghai Satellite TV official website was officially revised.

2065438+200365438+1On October 23rd, the TV series "The Queen of the World" broadcasted by Huaer Theater was replaced by other TV series only every other day, which aroused the audience's doubts. After that, the green mango withered, and the cooperation between Qinghai Satellite TV and Hunan Satellite TV was terminated.

On May 6, 20 13, Qinghai Satellite TV began its "independent operation" revision, which was supported by CCTV. Later, a TV station checked into Qinghai Satellite TV, renamed the Happiness Knocking on the Door downloaded by Shi Jing, Hunan Province as Happiness, and broadcast it on Qinghai Satellite TV platform. The original program before the termination of cooperation has been officially downloaded. Programs with fashion groups continue to air. At the same time, "Everyday Low Carbon" has also been revised, produced by Qinghai Radio and Television Station, and then joined the program "Jiangyuan Scan". The theater cancelled the morning and afternoon call signs of the theater, and only kept the flower room at night.

On July 20th, 20 13, due to lack of funds and the "Song Restriction Order" issued by the State Administration of Radio, Film and Television, Qinghai Radio and Television announced that it would stop broadcasting 20 14 "blossoming flowers", and the program "Mom and Dad Look at Me" produced by Hunan Radio and Television Team started broadcasting in the fourth season, with He Jiong as the host. (Note: After the cooperation between Hunan Radio and Television and Qinghai Satellite TV was terminated, although some programs were still produced in Changsha, the tapes of the programs were transmitted to Qinghai Radio and Television by the outsourcing unit, and Qinghai Satellite TV independently operated and broadcasted, including revised packaging, and Qinghai Satellite TV also independently broadcasted in Qinghai Radio and Television Department. )

On March, 2065438+April 10, Qinghai Satellite TV abandoned blossoming flowers and launched five life programs in March. Some programs are produced by Zhejiang Fengwei Media. On March 12, Qinghai Satellite TV's ace program "I am the king of adventure" was fully restored, creating the first outdoor travel competitive reality show in China, which has officially stopped broadcasting.

2065438+On June 7, 2004/KLOC-0, Guizhou Satellite TV and Qinghai Satellite TV jointly launched a brand-new original parent-child puzzle challenge program "Dad, please answer".

Subsequently, Qinghai Satellite TV successively launched columns such as Kunlun Decision, Mommy Rescue, Star Food Remote Control, and no exaggeration.