What's the difference between an Apple store and an authorized Apple dealer?

Specialty stores, also known as franchise stores, authorized dealers, also known as licensees. The differences between them are as follows:

First, the connotation is different. A specialty store refers to a retail form that specializes in or authorizes a major brand of goods (manufacturer brand and middleman brands). Brand authorized operators rent specific brands for sale by paying royalties.

second, the ownership is different. Authorized dealers do not enjoy the ownership of the brand. And some specialty stores enjoy brand ownership.

third, the extension is different. Brand authorized operators can join chain stores and chain monopoly counters that are authorized brands to uniformly sell goods of authorized brands. A specialty store may not be an authorized dealer.

fourth, the role is different. The specialty store is the window of the company's brand, image and culture, which is conducive to the further promotion of the company's brand; Brand dealers are authorized by brands, which can save a lot of money for brand creation and new product design costs, so as to concentrate the funds on product research and development and sales.

authorization has provided many important help to dealers: by using some well-known images, authorized products can arouse consumers' interest, patronage and loyalty to buy; Authorized investment in a specific brand can make the products of the operators have unique characteristics and meanings, thus distinguishing them from a large number of other similar products.

Through these unique cooperation, their products can be classified, and operators can establish their own product image, which can lead to higher prices, greater sales volume and greater profits.

References:

Baidu Encyclopedia-Licensee

Baidu Encyclopedia-Specialty Store.