What are the concepts and characteristics of crowdsourcing?

Crowdsourcing refers to the practice that companies or organizations outsource tasks performed by employees to unspecified (usually large) public volunteers in a free and voluntary manner.

First, crowdsourcing is a subversion of outsourcing. Enterprises integrate and use the best external specialized resources, so as to realize the management mode of reducing costs, improving efficiency, giving play to core competitiveness and enhancing the ability to respond quickly to the environment.

Second, crowdsourcing includes the concept of "collaborative innovation with users".

Crowdsourcing means that product design has changed from producer-oriented to consumer-oriented, because no one knows their own needs earlier and more accurately than consumers. Therefore, if the subjective opinions of consumers are absorbed as early as possible in the product design process, and consumers are involved as early as possible, the products of enterprises will be more creative, and it will be easier to adapt to the market demand and obtain the guarantee of profits.

Third, crowdsourcing extends the boundaries of innovation and uses social resources for its own use.

Crowdsourcing case

1, headhunting for everyone

Renren headhunting is an innovator of crowdsourcing recruitment in the era of mobile Internet. It adopts the method of offering rewards for recruitment by enterprises, and posts reward positions on multiple network platforms (including self-operated mobile applications, WeChat, Weibo and cooperative websites) to encourage users to recommend themselves or apply for jobs. Since the product was launched more than five months ago, it has achieved revenue of one million RMB and completed the first round of tens of millions of financing.

Voice of criticism: headhunting is a very professional industry, and the "gamification" operation process of headhunting for everyone can't produce real and effective recommendations. Even if a large number of recommendations are produced, it is impossible to complete the task through massive talent screening.

2, the car is convenient

Its mode is very simple: users submit their demands to Easy Car through the call center or APP, and Easy Car introduces demands to hundreds of upstream car rental companies, and replies whether they can take orders within one minute. According to the company rating and service satisfaction, Easy Car chooses a car rental company to complete the above order and get a share. Easy-to-use cars do not have vehicles and drivers.