Lanzhou Ramen can be sold all over the country, why not Shanxi Sliced ??Noodles?

Hello, I am very happy to answer your question. First, let me briefly introduce myself. I have been engaged in the Lanzhou beef noodle industry for many years. I still have some personal opinions on your question.

First of all, the question you asked is quite interesting. In fact, it is not just Shanxi noodles. There are many places in China that have special pasta noodles, but most of them are popular in the local area. Just like in the past few years, stir-fried noodles The particularly popular Chongqing noodles have been hyped up, more stores have been opened, and they are expanding to all parts of the country, but it is obvious that Chongqing noodles have failed. In recent years, it is almost impossible to hear about Chongqing noodles. In fact, many Chongqing noodle shops before mine have also closed down.

So why does this phenomenon exist? Why does Lanzhou Ramen have such a strong performance? It is actually very simple. There are two main reasons. Personally, I think the first reason is the taste. The two reasons are the differences in operators. Let’s talk about them in detail below.

The personal homepage has a very detailed video tutorial of Lanzhou ramen and various ramen recipes. If you are interested, you can check it out. The taste of Lanzhou ramen compares to the specialty noodles from all over the country

In fact, it is not just Shanxi noodles that are bad. Once the specialty noodles from all over China are removed from the local area, they will not adapt to the local climate. This also includes Lanzhou ramen, but Lanzhou Why has ramen spread all over the country?

This starts with the origin of Lanzhou Ramen. In fact, the predecessor of Lanzhou Ramen is Lanzhou Beef Noodles. It was Qinghai people who introduced Lanzhou Beef Noodles to the whole country, and the current Lanzhou Ramen and Lanzhou Beef Noodles are The taste is very different. This different taste can actually explain a lot of problems. Lanzhou beef noodles can be said to symbolize the food culture of Lanzhou people. Beef noodles are particularly popular in Lanzhou. This shows that Lanzhou people like the taste of Lanzhou beef noodles very much.

Since Lanzhou beef noodles are so popular in Lanzhou, why does the taste of current Lanzhou ramen not inherit the taste of beef noodles? I personally think that the first batch of Lanzhou ramen pioneers did not continue Lanzhou. The taste of beef noodles is precisely because it continues the taste of beef noodles, so it is improved and innovated. It is very likely that Lanzhou beef noodles left Gansu and went to other places, and also encountered acclimatization, that is, it was not accepted by the local area. People recognize it, so there is today's Lanzhou Ramen.

In the same way, Shanxi Sliced ??Noodles are very popular in Shanxi because its taste suits the tastes of local people, but it does not necessarily suit the tastes of all parts of the country. There must be countless people trying to introduce Shanxi Sliced ??Noodles. To the whole country, these people probably have not made any money, because only if they make money will someone enter this industry. If they don't make money, who will join.

People who often eat Lanzhou ramen may find that the taste of each ramen restaurant is different, but somewhat similar, and the richness and diversity of this taste can The most obvious example of the technological innovation of Lanzhou Ramen is that the taste of Lanzhou Ramen in the north and the south is very different. The Lanzhou Ramen eaten in the north is not suitable in the south. Since it is not suitable, then change it to one suitable for the south. In terms of taste, it is probably Lanzhou Ramen that can continue to innovate like this. Why do you say that?

Because the characteristic of Lanzhou Ramen is the taste of the soup, and people who like to drink Ramen soup all like the taste of the light spices in the Ramen soup. There are 20 ingredients in the soup of Lanzhou Ramen. There are many kinds of spices, and the taste will be different if you change the proportion of any spice. Such changes can be said to be endless. It is precisely because of this that how the taste of ramen soup changes is based on the taste of the spices mixed with the stock. Taste, so those who love to eat it will love to eat it no matter how it is changed, the taste of this spice.

Most of the specialty noodles in other places have a relatively stereotyped taste. If they are also improved and innovated, can it be like Lanzhou Ramen? Of course it can, but no matter how the taste is changed, it is probably not as good as Lanzhou. There are so many changes in ramen, and since the taste has changed, can we still call the specialty noodles of a certain place the name? I guess it can’t be called. The reason why Lanzhou ramen is not called Lanzhou beef noodles, I personally think There will be this.

Differences in operators

The fact that Lanzhou Ramen can go nationwide has a lot to do with its operators. Most of the people who make Lanzhou Ramen are people from the Qinghai area. The hard-working spirit of these people is very admirable. And their entrepreneurial spirit is incomparable to most people. For example, the current Lanzhou Ramen Restaurant and the halal noodle restaurant opened by the Hui people in Qinghai have many relatives bringing relatives and friends bringing friends, just because they earn a lot of money. Money, so more and more people will join this industry.

Compared with the pricing of other noodle restaurants, the pricing of Lanzhou Ramen has always been very cost-effective. Except for first-tier cities, the price of a bowl of Ramen has always remained within 10 yuan. It tastes pretty good like this. There are very few noodle restaurants that are not expensive now.

When people around you are working in the same industry, then you have an inherent advantage. That is to say, when you step into this industry, you will avoid many minefields, and in this way The entrepreneurial atmosphere is something that other noodle dishes do not have, so this is also the reason why it is difficult for other noodle dishes to achieve higher development.

Tips: The above are some personal opinions. If you like pasta making or are interested in Lanzhou ramen, you can follow me. I will publish ramen video tutorials regularly to explain various ramen techniques and knowledge. Share some recipes. If you are interested, you can watch the ramen video tutorial on my personal homepage.

I am from Datong and have opened a restaurant for seventeen years. I am considered an insider in the industry. However, I have never sold knife-shaped noodles. After opening for a while, I sold hand-rolled noodles for breakfast instead of knife-cut noodles. Briefly speaking, there are several reasons: 1. Knife-cut noodles are quite difficult to knead, and it takes a lot of effort and is not easy to master. If the kneading is not good, noodles of appropriate length cannot be cut and they are not delicious. To be honest, I don’t eat them. I have seen a few shaved noodles that I am quite satisfied with. Some places are okay at first, but gradually the noodles become unpalatable. It is easier to ensure the quality of the noodles. Second, profits are thin, and prices are all clearly stated. How much can a pound of dough cost? How much does eggs, meatballs, and dried tofu cost? The cost of sauteed seeds is basically transparent. How much is the per capita consumption of breakfast, lunch and dinner in the store? It’s also obvious how much you consume, it’s hard-earned money. Third, there are coal mines in Datong City, and there were quite a few state-owned enterprises in the past, so the pressure to survive is really not that great. Most of the people who stay in other places are top students in 985 and 211, and it is even less likely to work in catering. Therefore, knife-cut noodles are a job that a layman cannot do, and a good man is not very willing to do it. It is quite difficult to travel all over the country! If one day I go to open a noodle shop in other places, I will only sell hand-rolled noodles, pressed bean noodles, cut pot noodles, etc. It is more labor-saving, the meal is served quickly, there is less waste, and the profit may be higher.

Because the taste and price of Shanxi sliced ??noodles are not as good as Lanzhou Ramen

Although China is south of China and north of China, Chinese people should pursue more pasta, or it may be that there are more ways to eat noodles. Well, basically every region has its own special pasta. Even the Cantonese people who love rice the most have the most famous Zhusheng noodles and Yangchun noodles, not to mention the northern noodles, which have dozens or even hundreds of varieties. The most famous noodle is Lanzhou Ramen. There are such noodle restaurants all over the country, whether in big cities or small counties. However, the most delicious noodles should be Shanxi's shaved noodles. Many people like the chewy texture of shaved noodles, but why have such delicious noodles never become popular?

Sliced ??noodles are a Shanxi specialty. Now there are many Shanxi noodle restaurants in other places. There are dozens of flavors of Shanxi sliced ??noodles, various stir-fried noodles with soup, oil-splashed noodles, etc. , the price ranges from RMB 10-20, I can’t say the taste, but the biggest disadvantage of the noodles is that they don’t look good, especially the stir-fried noodles look very uncomfortable, the portion is huge, and it takes a long time to eat. will stick together. The ones with soup may have a lot of soy sauce and look dark. People who have never tried it may not have much desire after seeing the food.

Nowadays, there are too many restaurants. The emphasis on knife-cut noodles is hand-cut noodles. Nowadays, many outsiders use machines to make Shanxi noodles to save trouble. Maybe some are really too busy. I have no choice but to use a machine to deliver it to customers as soon as possible during lunch. There must be a lot of difference in taste between hand-made noodles and machine-made noodles. Over time, everyone’s impression of Shanxi noodles has changed. Slowly. I don’t want to choose noodles when I eat slowly.

The last and most important point is that the price of shaved noodles is too expensive. The cheapest version of shaved noodles in a general restaurant is 10 yuan, and the one with meat is about 15 yuan, and there are even more expensive ones. Nowadays, people's lives are under great pressure. If you spend 20 yuan on a noodle meal, there may be a certain difference between this and your income. After all, the salary of the working class in the north is only 3,000 to 5,000 yuan a month. For this reason alone, some netizens complained: It’s not as good as Lanzhou Ramen. Although Lanzhou Ramen is not very delicious, Lanzhou Ramen is relatively cheap and everyone can afford it. If you had to choose between Lanzhou Ramen for 10 yuan and Shanxi Sliced ??Noodles for 15 yuan, which one would you choose?

Shaanxi's "spiced noodles" are No. 1 in China.

Because we Shanxi people love our homes and can’t go out. Another thing is that the noodles in Shanxi have a stronger taste, while Lanzhou ramen is lighter and is easier for southerners to accept.

Someone once made a famous noodle dish. Voting for the Noodle Competition: List Shanxi sliced ??noodles, Qishan Sauce Noodles, Lanzhou Beef Noodles and Xinjiang Mixed Noodles, and then ask: Which one do you like? At first, Lanzhou Beef Noodles went up all the way, but it was soon overtaken by Qishan Sauce Noodles. The final result was Qishan Sauce Noodles with more than 13,000 votes, Lanzhou Ramen with more than 9,000 votes, Shanxi Sliced ??Noodles with more than 5,000 votes, and Xinjiang Mixed Noodles were the worst. More than 4,000 votes.

Therefore, Lanzhou Ramen does not spread all over the country just because of its taste. It has its own secret. There are two secrets to this, one is processization and the other is industrialization. The Lanzhou Ramen that achieves this can not only crush Shanxi shaved noodles but also crush all noodles.

Processization, also called process optimization, is how to do things correctly. Statistics found that the store layout of Lanzhou Ramen controls the ratio of dining area to kitchen storage area at 5:1. What about other similar stores? It's 3:1. With the same area, other stores have 10% less customer space than Lanzhou Ramen. In addition, the location of the store, the placement of the kitchen, and the selection of tables and chairs are all very particular. Another process optimization is ramen time management. The ramen process may seem exaggerated and unrestrained, but it actually takes seven seconds to pull a bowl of ramen. This speed can lead to significant cost savings. Furthermore, in terms of personnel and cost, only 2.5 employees are needed to operate a Lanzhou Ramen restaurant, so family units are enough. It's definitely a different matter when the scale expands, but when starting a business, this staff advantage is unmatched by other stores. If you look carefully, you will find that there are only a few dishes in Lanzhou Ramen. Apart from ramen, there are simple cold dishes and special dishes. You can make money by doing other things, but they will increase costs and reduce the efficiency of making money, so you have to give them up.

Industrialization is actually a large number of replicable business and organizational methods. But this kind of large-scale copying must be initiated and promoted. The first person to make Lanzhou Ramen was Han Lu, a native of Hualong, Qinghai. Han Lu made money, and then led by his fellow villagers, a large number of Hualong people went to all parts of the country. According to data from the Hualong County Government website, there are 120,000 people making ramen all over the country out of a population of 300,000 in the county. Can one person drive a county? The process is not that simple. First of all, Hualong is a poor county, so there is a will from top to bottom to export labor force, but Lanzhou cannot do this. Secondly, when opening a store in an unfamiliar place, you will always encounter problems with funds, skills, experience and risks. But the Hualong Township Network can solve this problem. Hualong people often work as waiters in the first year, cooks in the second year, and can open stores in the third year. The third factor that cannot be ignored is the strong support of the government. Unsecured loans, the Hualong government’s “customs clearance documents” and more than 50 ramen offices across the country have become important supports for Hualong people to achieve the ramen industry.

The optimized process allows Lanzhou Ramen to dominate the market competition, and it can beat other noodle restaurants in terms of cost. But the key is that this process can be replicated in large quantities, that is, industrialization. The promotion of the Hualong Township Network and the Hualong government has made Lanzhou Ramen flourish everywhere. What about other aspects? Even if the taste may be better and even if it may be more popular, without process and industrialization, Lanzhou Ramen cannot achieve its glory.

Of course, Shanxi shaved noodles can be spread all over the country. At present, it seems that it is not as good as Lanzhou Ramen in terms of nationalization. This is due to various reasons.

Most of the Lanzhou Ramen that can be seen everywhere is opened by people from Hualong, Qinghai. It is reported that there are about 200,000 Hualong people operating Lanzhou Ramen in various places.

Shanxi Sliced ??Noodles, represented by Yongji people, there are about 30,000 people operating Shanxi Sliced ??Noodles in various places. There are also many people in Datong, Shanxi who are engaged in knife noodle business. There are no numbers of people in this field, so it is estimated that there are not as many people in Yongji.

Qinghai Hualong is a poor county. Ramen has played a significant role in improving the economy. The local government also attaches great importance to spreading, helping and leading. There are schools for training, and the stores opened have a relatively unified image. More and more people are going out, and more and more stores are opened.

Shanxi, which has been dominated by coal for a long time, does not pay much attention to shaved noodles, which are only one of more than 280 kinds of pasta. Shanxi people are relatively home-loving. Not many people are willing to leave Shanxi, and even fewer open noodle restaurants. Moreover, the image of noodle shops is not uniform, they have different names, and it feels like there are not many shops.

Shanxi has too many resources and is not good at promotion and operation. There are many situations like knife-cut noodles. There are a number of Shanxi mature vinegar companies such as Ninghuafu, Donghu, Shuita, and Zilin. They have expanded their territory across the country, not only going global, but also building a brand. But what about shaved noodles? Which brand is the representative of Shanxi sliced ??noodles? Relatively speaking, Shunliu has a certain degree of influence, but the number of stores it has opened is still too few. Other shaved noodle brands have even fewer stores. Looking across the country, we don’t see much of their presence.

As for Lanzhou Ramen, there are tens of thousands of them, with a relatively unified image and a strong sense of presence.

As a foodie who loves pasta, beef noodles can be found in the streets and alleys of my hometown in Gansu. "One clear (soup clear), two white (white radish) and three red (chili oil, fragrant but not Spicy, four green (coriander and garlic sprouts) and five yellow (noodles)" are the standard ingredients of Lanzhou beef noodles.

Especially the master of Lanzhou Beef Ramen Restaurant’s skillful ramen posture. The boy who pulls the noodles speaks authentic Lanzhou dialect, “The boss wants one and two thin, more garlic sprouts, more peppers, more noodles, "There's more meat," the little brother said, "Oh, it's worth it. It's worth it. It's worth it. If you shout, it's worth a cow." This is the classic line of authentic Lanzhou beef noodles. Let’s take a look at why Lanzhou beef noodles can go nationwide?

Although Lanzhou Beef Noodles is a household name across the country, there are times when it doesn’t suit the local environment. What should I do? The operators have made improvements according to different tastes. It can be said that there are "hundreds of flavors". Almost no beef noodles taste the same. It is most important to make your own characteristics and suit the tastes of local people. For example, in the south, the taste is biased. It is light, and beef noodles also conform to this eating habit. The standard ingredients of beef noodles are basically lost. Without the "three greens and four reds", you need to add them yourself. Even the "five yellows" are less, " "Erbai" disappeared, thus breaking the dilemma of Lanzhou beef noodles being acclimatized across the country.

Let’s see that nine out of ten people who operate Lanzhou Beef Ramen are halal, and most of them are from Qinghai. They all operate in a family-style way, including management, learning, and technology, all based on help. In this way, someone in the family runs the Lanzhou Ramen Restaurant, and others will follow suit and open other Ramen Restaurants. We have also seen Qinghai Ramen Restaurants in many cities, such as Hualong and other Qinghai areas. The operators of Lanzhou Beef Ramen from other places are not necessarily from Lanzhou, Gansu. Most of them are from Qinghai. They can endure hardships and are very knowledgeable about the operation of ramen. This is also a successful experience.

In my hometown in the northwest, a bowl of beef noodles costs 5-7 yuan, plus an egg. In the south, you can get a bowl of Lanzhou ramen for more than 10 yuan. The price of knife-cut noodles is slightly more expensive. This constraint The knife-shaped noodles were not acclimatized to other places and failed to leave Shanxi.

Many shops that make knife-cut noodles are no longer hand-made, but are made by machines. However, the texture does not have the strength of hand-made noodles, and the knife-cut noodles are not specialized in ramen like Lanzhou Ramen, but are sold in noodle shops. Various types of noodles are sold in noodle shops, including knife-shaped noodles. Diners have relatively more choices in noodle restaurants, and knife-shaped noodles are not so popular.

The above is my opinion about Lanzhou noodles that can travel all over the country, why not Shanxi sliced ??noodles? The answer, I hope it will be helpful to you.

Leave a comment to share your different cooking methods.

Thank you for reading.

Shanxi noodles are also available everywhere, but there is no team operation, so it does not seem to be as popular as Lanzhou ramen

As a Shanxi person who loves traveling, let me express my personal opinion. In my humble opinion, that's not true, please "fire at me"!

People in Gansu from Tianshui in the east to Baiyin in the middle and Dunhuang in the west are eating beef noodles. Beef noodles in Gansu are already a culture. They are not just Lanzhou cuisine, but the cuisine of the entire Gansu. This is why people in Hualong, Qinghai use the name Lanzhou Ramen when they open a shop, because the beef noodles in Gansu are really delicious from east to west. However, to be honest, apart from Gansu, the only beef noodles with Gansu flavor that I can eat now are Urumqi, which is at least much more delicious than Lanzhou Ramen from other provinces.

Let’s talk about the situation of pasta in Shanxi. Many people say where is the best pasta in China? Generally it’s Shaanxi and Shanxi! I once went to Hunan and the locals said that Shanxi’s noodles are delicious, such as oily noodles and trouser belt noodles. I was speechless. Big pot, that’s Shaanxi! This is the situation of our Shanxi noodles. We all know that Shanxi people love to eat noodles, but people from other provinces really don’t know what delicacies there are?

If there is only one noodle dish that can represent Shanxi, it is undoubtedly the noodles. The noodles here are not noodles shaved with a knife. They are Datong-style noodles, a kind of soup noodles. However, as a representative of Shanxi pasta, few people eat it in southwestern Shanxi. This is what I want to say below. Why are Shanxi’s shaved noodles rarely seen outside? Even if I encounter it occasionally, I will find that it is driven by a person from Henan!

Shanxi, with mountains and rivers inside and outside, should be an integrated and open area, but the reality is not like this. Shanxi people like to divide regions into small areas. For example, if you are in a town: there will be such a saying, the girls in that village are good, the boys in that village are handsome, the garlic in that village is delicious... For example, if you are in a county: The watermelons in that town are Sweet, the apples in that town are good... In fact, villages are next to villages and towns are next to towns. In reality, there is not such a big difference, but we Shanxi people are indeed very divided. If it is as big as a city or a province, such small-area regional divisions will appear to hinder development and cultural dissemination. People in southern Shanxi are not very fond of the knife-shaped noodles in northern Shanxi; the beef meatball noodles in Linfen are difficult to find in Taiyuan. You can’t find it even more in northern Shanxi; Xinzhou’s noodles are served as cold dishes in southern Shanxi... So, let alone the whole country, if you want to eat Datong-style noodles in southern Shanxi, you can occasionally see one or two franchised chain stores , some small counties don’t even have it; going to northern Shanxi to eat beef meatball noodles is the same situation. In our own province of Shanxi, except for Taiyuan, other cities and counties do not have unified Shanxi pasta, and it is even more out of reach for the whole country.

In addition, Shanxi people love their homes and rarely go out. Whether it is a construction site or a factory in the southeastern coastal areas, Shanxi people are rarely seen. The same goes for open noodle restaurants. I saw restaurants opened by people from Yuncheng and noodle shops opened by people from Henan.

There are many kinds of noodles in Shanxi, and they all taste good. Datong’s Qizhong Sliced ??Noodles and Hunyuan Liang Noodles, Shuozhou Yingxian’s Diliu, Xinzhou’s various kinds of noodles, Linfen’s beef meatball noodles, Yuncheng’s Large plates of chicken noodles and dumplings, Luliang bowls, Taiyuan brain sausage (made from oatmeal noodles) and picky noodles, Yangquan Pingding oily pork, Changzhi fried cakes, Jincheng fried jelly, Jinzhong Taigu cakes... I hope friends from other places can have it. You can come to Shanxi to visit and eat delicious food when you have time!