Auchan changed its name to RT Mart.

"Retail Circle" has learned that at present, the doorheads of several stores in Auchan China have been officially replaced by RT Mart doorheads. It marks a substantial step in the integration of RT Mart and Auchan. After the transformation, there will be no Auchan in China, and all Auchan will become the unified logo of RT Mart.

According to the incomplete statistics of the retail circle, at least 10 Auchan Company officially changed its name to RT Mart:

On 2021May 12, Auchan Wujiang Shengze Store was renamed RT Mart.

On 20021May 13, Auchan Shuyang Taizhou South Store was renamed RT Mart.

On 202 1 May 21day, Qinye Auchan changed its name to RT Mart.

On May 26th, 2002/KLOC-0, Auchan Changxing Store was renamed as RT Mart Changxing Store.

On May 26th, 20021year, Auchan Shengze Store was officially renamed as RT Mart Fortune Center Store.

On May 28th, 20021year, Auchan Chaoyang Store in Bengbu was renamed as RT Mart.

On 2002 1 June1day, Yangzhou Auchan Jiangyang Store was renamed as RT Mart Jiangyang Store.

On June 3rd, 20021year, Changshu Third Hospital and Lanling Auchan were renamed as RT Mart.

On 20021June 1 1 day, Auchan Huayu Store in Maanshan was renamed as RT Mart.

On 2021June 12, Anqing Auchan was renamed RT Mart.

On 2021June 14, Danyang Auchan South Ring Road Store was renamed as RT Mart.

........

In fact, Auchan's name change to RT Mart is just one of the steps to integrate RT Mart and Auchan after Ali acquired Gaoxin Retail. After Gaoxin Retail changes from Huangmingduan to Lin Xiaohai, the integration will be intensified. On April 8th, 20021year, RT Mart CEO Lin Xiaohai said, "Ali and RT Mart will definitely have a chemical reaction. The first is to make RT Mart independent. " According to its plan, RT Mart is gradually transforming its national stores, and the Auchan brand, which also belongs to Gaoxin Retail, is gradually changing its name to RT Mart. It is reported that the transformation of RT Mart hypermarket will enter the second generation on 20021,and Auchan Store on Wuxi Changjiang Road will be transformed as the first store. Auchan brand is gradually changing its name to RT Mart, and the transformation is expected to be completed in the second half of this year.

French brand Auchan entered the China market on 1997 and opened its first store in Shanghai on 1999. In 2000, Auchan Group reached a joint venture agreement with Runtai, the parent company of RT Mart, which entered the mainland market soon. Runtai holds 66.38% of the shares of RT Mart through the holding company, and Auchan holds 33.62% of the shares of RT Mart. Auchan directly holds 67.2% equity of Auchan China, and Runtai holds 32.8% equity of Auchan. At the same time, the two parties set up a holding company (Gaoxin Retail) in Hong Kong to promote the store business in the Mainland under the brands of Auchan and RT Mart. Gaoxin Retail 20 1 1 went public.

Although Auchan China and RT Mart consolidated their financial statements, for a long time, there was little business overlap in the process of developing retail business in the Mainland. Independent operation in commodity procurement, store operation, distribution logistics, e-commerce and other aspects. Until 2065438+June 2007, 1 1, Alibaba Group will invest about HK$ 22.4 billion (about US$ 2.88 billion), directly or indirectly holding 36 16% shares in Gaoxin Retail, and carry out Ali-style transformation of RT Mart and Auchan.

In 20 17, Alibaba invested HK$ 22.4 billion in Gaoxin, completing the acquisition of RT Mart. In 2020, Alibaba will invest about $3.6 billion to acquire 70.94% equity of Jixin Holdings, which means that French Auchan will completely withdraw from the China market.

20 18 12 13 Auchan's internal mail, the announcement that Auchan and RT Mart decided to integrate their forces, saying that RT Mart will formally integrate with Auchan, and the core mentioned four points: "1. Auchan is still the largest controlling shareholder of Gaoxin Retail. 2. RT Mart and Auchan are led by Huang Mingduan, chairman of RT Mart. Auchan will keep its original brand. 4. Unify decision-making and push the incentive mechanism. 5. Smooth transition and seamless docking. "

20 17 165438 10. In October, Alibaba invested 22.4 billion Hong Kong dollars in Gaoxin Retail, with * * * holding 36. 16%. From June 5438 to February 2020, Lin Xiaohai took over as the founder of RT Mart for 23 years and officially became the CEO of RT Mart. In 20021year, Lin Xiaohai officially took charge of Gaoxin Retail, leading RT Mart and Auchan Supermarket. Prior to this, Lin Xiaohai was the vice president of Alibaba Group, in charge of retail communication business.

After Ali acquired RT Mart, several substantial integration points can be summarized as: 1. Change coach Lin Xiaohai as CEO of Gaoxin Retail, not Huang Mingduan; 2. Change the Auchan logo to RT Mart.

By the end of 2020, Gaoxin Retail has 484 hypermarkets and 6 medium-sized supermarkets in China * * *, with a total construction area of about 1307 square meters, of which about 70.4% are leased stores and 29.6% are self-owned stores. According to the data of Gaoxin Retail in June 2020, among its nearly 500 stores, there are more than 400 in RT Mart.

According to the latest financial data of Gaoxin Retail, as of June 65438+February 3, 2020, the company's revenue was RMB 95.486 billion, up by 0.1%year-on-year; The profit attributable to equity shareholders of the company was 2.872 billion yuan, an increase of 38 million yuan or 65.438+0.3% compared with 2.834 billion yuan in the same period of 2065.438+09.

It can be seen that the transformation of RT Mart is not only a digital transformation, but also goes deep into the stages of personnel organization structure, supply chain structure and unified logo of stores, which also shows Alibaba's determination to transform RT Mart.

Renaming and unifying the brand this time will greatly improve management efficiency, and from the perspective of retailers, it will be conducive to better personnel management, store management and supply chain management. From the supplier's point of view, if the supply chain integration is completed, the double cost of "two copies" in the background will be reduced, which is also conducive to optimizing supply chain management. From the perspective of consumption, we can spend more clearly, without worrying about RT Mart or Auchan.

Lin Xiaohai may bring more changes.